Monday, January 23, 2017

Beko Officially Kicks-Off Presence In Ph With “Kick Your Way To Barcelona: The Beko Grand Kick-Off Challenge”

Wazzup Pilipinas!

BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines. Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

“Kick Your Way to Barcelona” with BEKO & FC Barcelona

As part of this global premium partnership with FC Barcelona, one of the top football clubs in the world (lead by Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta), and to strengthen the Beko Philippines Facebook fan page (@BekoPh); BEKO Philippines launched the Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge” Promo.

With BEKO Philippines awarding one (1) lucky winner with a tax-free, all-expense paid trip to Barcelona, Spain to watch an FC Barcelona match live in April 2017 (inclusive of a roundtrip ticket to and from Barcelona, hotel accommodation with breakfast, in land transfer, Barcelona city tour, & a VIP La Liga match Box Ticket), the promo attracted a number of Facebook followers to submit and post their creative selfies welcoming Beko’s arrival in the country with #HelloBekoPH.  Successful entries qualified for the Kick-Off Challenge that was held on January 14, 2017 at Sparta Philippines, a sports complex which houses the country’s only FIFA 1-star certified indoor soccer pitch.  The qualifying round aimed to select ten (10) participants who will move on to the final round on February 10.

During the Kick-Off Challenge qualifying round, each participant was given three (3) attempts within one (1) minute to try and kick the soccer ball inside a customized mock-up washing machine goal from a designated distance of twenty (20) feet.  Since only one (1) participant was successful in hitting the goal, a second round to determine the remaining final nine (9) participants was conducted with which each participant was allowed to kick the ball with unlimited chances within one (1) minute from a nearer distance of fifteen (15) feet.

Mr. Dyeun Zapanta, Sales & Marketing Head of Beko Philippines
At the end of the event, instead of having only ten (10) finalists, Beko allowed seventeen (17) participants who successfully hit the goal at least once to move on to the final round.  These finalists are as follows: Top Seven (7) Qualifiers : Kianna Subido; Rudolf Peralta; Nichol John Gacasa; Dylan Dylanco; Fatima Marie Gomez; Jayson Biadog & Rafael Halili. The Wild Card Finalists are Charmie Christine Tomaneng; Mary Anne Ting; Nicolai Peralta; George Ricafrente; Kim Martin Viray; Kevin James Olayvar; Rico Butlig; Edelyn Ison; Ricky Abella; and John Candido. The Top 7 Qualifiers received a limited edition Beko-FC Barcelona gym bag for being able to shoot the ball more than once within the one (1) minute duration, and with Subido the only participant to shoot the ball given the three (3) initial attempts.

The February 10 final round which will run from 3 to 5 PM will prove to be more exciting as the sole winner of the Barcelona trip will be determined that day.  Other official event partners include KickStart Football Club who managed the warm ups and the kick-offs, as well as Tropicana and Gatorade.

Alongside this activation, BEKO Philippines also execute an in-store consumer promotion entitled Witness the Victory 2.0!Experience Camp Nou and Enjoy Barcelona for Free promo.  Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products.    Two (2) winners will be also be drawn on February 10 and each will also enjoy a trip for two (2) to Barcelona, Spain to witness the live match of FC Barcelona.  The tax free prizes also include two (2) roundtrip tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona city tour, and two (2) VIP La Liga match tickets.

BEKO Philippines in Facebook

Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns, a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website ( to know more on how Beko can make the average Filipino’s life easier and stress-free.

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