Thursday, September 15, 2016

Alden Richards Adds Excitement to the Cadbury Dairy Milk Joy Wagon

Wazzup Pilipinas!

Cadbury Dairy Milk continues to #FreetheJoy with the Joy Fest and becomes doubly exciting with the special appearance of Alden Richards during the Joy Wagon event held at the Venice Grand Canal Mall on September 8, 2016.

Though the tandem of AlDub are both brand ambassadors of Cadbury, the magic alone of Alden was already enough to excite the event attendees. Imagine what would happen if Maine Mendoza aka Yaya Dub was also there. It could mean a lot of fans shrieking out loud in support of their idols.

Alden's majestic entrance was through the H2O Salamander dressed up as the Cadbury Joy Wagon - one that has wheels for the roads and could float on water like rivers or canals like that one at the Venice Grand Canal Mall, and especially during floods since our country is prone to be submerged under water due to heavy rains and flooded drainage. The H2O Salamander also has an advocacy component from which a community will benefit.

James Deakin, famous in the motoring world, was also there representing H2O Salamander as their brand ambassador and spokesperson during the event. He shared the significance of supporting the vehicle so that there would be communities that could be saved in times of calamities involving flooding.

Check out our video coverage of the event at our YouTube channel at which contains video invite from Arlene Amate, Brand Manager of Cadbury, Alden Richards' song number, talk of James Deakin, and a few more coming soon.

For more photos, you may visit our official Facebook page at

Alden Richards also raved about getting the first ride on the Cadbury Joy Wagon. Partnering with H2O Salamander, the group that aims to change and improve flood mobility for social change, the Cadbury Joy Wagon is an amphibious flood-faring utility vehicle that addresses the need for rescue during floods.

The media were also supposed to have an interview with Alden, but when avid fans blocked Alden fans preventing him to spend some of his time for us, we are left without the opportunity to chat with the man of the hour.

Better luck next time. I'm sure we will have more chances of meeting Alden during other events where he is a celebrity endorser. 

Indeed, there is no stopping the two from continuing to be a mighty influencers for many brands.

At the event, Cadbury once again pampered us with plenty of chocolates to eat while we enjoy their prepared activities at their booths and mini programs where they announced there will be plenty more pocket events to be held soon.

Saab Magalona was also there to provide music. Though Alden also sang a song for us, let's leave it to Saab and her band to provide further entertainment with her music.

In the coming weeks, the Cadbury Dairy Milk Joy Fest featuring the Joy Wagon will be present around the metro to deliver a much needed joyful break to those stuck in their daily routine. Catch it at Glorietta Mercato on September 15-16, BGC Complex Mercato on September 23, and UP AyalaTechnohub Mercato on September 30.   

Below are more information coming from their official press release:

Are the rainy days dragging you down? Do your day to day obligations control your time and you feel like you are living in a world of sameness? Everything is the same and you just want to engage into something more exciting and interesting even just for a while? Take a break from the monotony. Grab a Cadbury Dairy Milk and let its smooth and chocolatey taste bring you that exciting and extraordinary feeling.

Cadbury Dairy Milk continues to free the joy with The Joy Wagon…

Watch out for the Cadbury Joy Wagon carrying novelty items, activities, and free WiFi around the metro. Rain or shine, it will definitely bring joy to many, especially those who are feeling trapped in their daily routine. Enjoy musical performances featuring special guest artists. With The Cadbury Joy Wagon, create novel, share-worthy, and smooth experiences.

Cadbury Dairy Milk continues to free the joy with The Joy Fest…

Join the fun at Cadbury Joy Fest around the metro. A mini-fest that brings together different novel joys such as musical events, choco soap and choco candle making, a giant puzzle game and other cool games, and authentic tarot card reading. Create smooth and share-worthy experiences by catching The Joy Fest at Glorietta Mercato on September 15-16, BGC Complex Mercato on September 23, and UP AyalaTechnohub Mercato on September 30.

Music lovers, chocolate lovers, hobbyists, gamers, or you simply want to feel the joy, these events are surely for you as Cadbury Dairy Milk continues to free the joy.

Use our official hashtag: #FreeTheJoy.

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