Thursday, July 14, 2016

Iya Villania Continues to Trust Claritin: The Expert Against Allergies

Wazzup Pilipinas!

The Claritin Allergy 101 event re-introduces 7-month pregnant Filipino celebrity Iya Villania, who's soon to be a mother to a baby boy, as brand ambassador. 

An event held on July 13, 2016 at Cafe Naya of The Palace in Bonifacio Global City, Taguig, to one again feature the Loratadine antihistamine as RediTabs (10 mg orally disintegrating tablets) which melts in your mouth as soon as you put the tablet in. The event also gave everyonean overview about Allergy, and how Claritin remains to be the number one brand to treat allergies.

We learned that Iya is allergic to cats, specifically to husband Drew Arellano's pet cat, but thanks to Claritin, she can cope with the allergic reaction. I wanted to ask if she finally encouraged her husband to get rid of the cat but I assumed the pet was allowed to stay because Claritin anti-allergy was effective or "expert" enough to do the trick.

Needless to say, Claritin is also safe for pregnant and lactating women. But just to be sure, always consult the experts - your doctors - since we all know that we may have different reactions to certain medicines. Claritin also has a version for kids so no worries just in case the baby inherits the allergy. You'll Claritin's Chewable Tablets. The great taste, convenient packaging and non- drowsy formula allows children to enjoy life without suffering any allergic reaction. They can literally ‪#‎stopandsmelltheflowers‬ without fearing any symptoms to occur.

During the event, they had a guest doctor who gave us an overview about allergies and its different kinds. She also answered inquiries from the attendees, and my question about tests or procedures we could take if we want want to know in advance what are we allergic to. 

Emmanuel Cruz, Brand Manager of Claritin, informed us that there are OTC tests that are available only in the US. This makes me wonder why we couldn't bring that product in the country so we can  be well-prepared to counter items we are allergic to. As always, being proactive is better than always relying on the cure.

It is always a pleasure to never worry about being allergic to anything so we can continue to do everything we love, and yes, even share our home with pets without worrying of symptoms that may impede our productivity.

There were also several plants and flowers at the venue, which are probable sources of allergies, but luckily no one seem to have any reaction to them. The same plants were also given away as tokens of the event aside from the Claritin tablets. Everyone went home with additional plants for our gardens back home.

When I was younger, I used to be allergic to shell fish, namely the small shrimps that are used to cook "okoy" or Crispy Shrimp Fritters which were great when dipped in spiced vinegar and eaten with rice. It's a good thing my immune system got better when I got older. But the evnet did tell us that outgrowing the allergy was a myth, among others we thought were true like exposing ourselves to the source to become more immune is somewhat dangerous and may cause complications or even death if abused or misused.

The other management of Claritin were also there to give short messages. I have everything on video so please do watch out for it soon at our YouTube channel at and photos are available at our official Facebook page at

Below is the official press release of the event:

Allergies exist in different forms. Sometimes, you may find yourself sneezing uncontrollably, or experience a runny nose paired with watery eyes. Allergy attacks might vary, but one thing’s for sure: it impairs your senses and hinders you from living your life to the fullest.

Allergy symptoms might be common among many people, so common that there exists a lot of misconceptions about allergies. Some of these myths include that if you ignore the allergy attacks, it will eventually go away. Sometimes, people even go as far as exposing themselves to allergens in the hope that they will become immune to it. There are also those who think that overtime, they will eventually outgrow their allergy and be “healed” completely.

All of these notions are wrong. In fact, when it comes to allergies, you should only trust the expert to treat and get rid of common allergy symptoms. Take Claritin.

Claritin, the world’s number one anti-allergy medicine 1, continues its plight in fighting common allergies so that you can enjoy life’s adventures both indoors and outdoors. There are many anti-allergy brands that are present in the market right now. What makes Claritin the best choice is its heritage and track record for the past 25 years that gives the brand an edge and a deeper understanding of the allergy sufferer. Simply put, no one knows how to treat allergies better than Claritin.

“We want to be able to make others work and play hard, without the interruption of their allergy attacks. With its proven efficacy and guaranteed reliability, Claritin is truly the number one anti-allergy brand in the world,” says Emmanuel Cruz, Brand Manager.

Besides being the number one non-drowsy over the counter antihistamine and the number one allergy brand in the world, Claritin also continues to be the pioneer in anti-allergy through its recent launch of the new orally-disintegrating format in Claritin Reditabs.

Celebrity host and TV personality Iya Villania-Arellano who is the prime example of a person who lives life to the fullest, has been experiencing symptoms of allergies for a long time and she only trusts the expert, Claritin. In fact, Iya first used Claritin as a young girl in Australia and the brand has always been her go-to medicine when it comes to allergies. Now that she is back in the Philippines, recently married and starting her own family, Iya still continues to trust Claritin.

Iya shares, “I’m always around different things that are dusty and feathery. At home, my husband owns a pet cat that I’m super allergic to! I love pets but I just can’t be around them for a long time, or else I’ll end up sneezing my way through the day. When this happens, I only trust the expert and take Claritin, the world’s number one allergy medicine.”

This is the same hope that Claritin has for those who suffer from allergies everyday – to be always ready and able to fulfill your many roles at home and at work so you can live life to the fullest, just like Iya. Claritin is the brand that knows how to treat allergies better. Trust only the world’s expert in allergy relief, trust only Claritin.

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