Friday, May 20, 2016

SM Store #StyleUpMovement: An Invitation to Challenge Your Fashion Boundaries

Wazzup Pilipinas!

Following the successful take off of the SM Style Up Campaign of SM Makati, the SM Store launches the #StyleUpMovement: an Instagram Takeover Challenge, as SM highlights the three main trends in today’s fashion scene: Color Blocking, Athleisure, and Patterns on Patterns, together with the Style Up ambassadors; Jess Connelly, Kiana Valenciano, and Mark Mcmahon.

The SM Store is at it again – and now, extending it to a bigger crowd. Launching a nationwide online contest that challenges Filipinos, of all shapes and sizes, not only to make your OOTD game strong, but also to challenge you to free yourself from your fashion boundaries.

The all-new character of The SM Store led to the birth of the Style Up campaign, following its bolder attitude that lets your curate your wardrobe according to your liking - a rather trendier, more straightforward, with a little bit of to a little too much of edginess.

Above photo shows Jess and Mark rockin their athleisure wear.

This Instagram-based challenge, called #StyleUpMovement will run for 4 weeks, starting on May 16 until June 12, 2016.

The #StyleUpMovement highlights three key trends that we know of today:

(1) Color blocking – mix of vibrant Style Up Colors
(2) Athleisure – sports luxe with a punch of vibrant Style Up colors
(3) Patterns on patterns – geometric prints in line with the Style Up theme

Jess Connelly on color-blocking with Style Up colors

Kiana goes playful  styling it up with patterns on patterns
All contestants are challenged to be creatively playful, as they follow the three themes. Towards the end of the contest, four (4) winners will be chosen – and the one with the most clever and fashionable entry wins P30,000 worth of shopping budget.

Learn more about how it’s done through our fashion-squad leaders Jess Connelly, Mark Mcmahon, and Kiana Valenciano, as they teach you how to pose, snap, and post for the #StyleUpMovement Instagram takeover challenge.

For the complete contest mechanics, visit

More photos at

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