Monday, March 30, 2015

Kojiesan Heats Up a Wild Summer 69 Campaign

Wazzup Pilipinas!

Contrary to what most people know, sunblocks are not only used when you're at the beach. Sunblocks should be used anywhere you are especially when going outside under the sun since we need protection from the ultraviolet rays of the sun.

Too much exposure under the sun can lead to skin diseases, aside from just turning your complexion darker. We need better protection from the harmful sun rays that an umbrella or hat cannot really offer.

Beauty Elements Venture Inc. (BEVi), one of the leading skin care company, recently launched this year’s summer campaign at the White Moon Bar of the Manila Ocean Park in Manila. The campaign was dubbed as You’re Covered for a Wild, All-out Fun Summer 69 where a promise of fun, exciting, and wild summer experience awaits.

Your friendly neighborhood Pambansang Blogger ng Pilipinas was among the bloggers who were invited to attend the launch last March 24, 2015. There were also some prominent fashion and beauty bloggers but I couldn't relate since I'm not into the fashion stuff. They look like models because of their height and white complexion but I don't really know who they were. Their handler was with them too.
Well, since the main product sponsoring the event was a sunblock, they definitely need these products to keep themselves white unlike the true colors of Filipinos.

I actually came early than usual since I wanted to check out the other attractions of the Manila Ocean Park for a possible TV shoot for Wazzup Pilipinas TV. But the people at Manila Ocean Park were so agreeable with the idea that the meeting with them took just a few minutes so I had to wait a bit more before the event started.

The event started with some talks from the people behind BEVi, and some games officiated by the host of the day. Winners of the games were given some Kojiesan products aside from the product loots that all brought home that day. These products were perfect for summer especially the Summer 69 product with SPF 69.

“Everybody looks forward to summer. It is definitely one of the most exciting and fun season of the year. We, at Kojiesan, know this anticipation and so we are bringing you the best and the wildest summer ever,” Kojiesan Brand Manager Rachelreilyne Soriano said.

To kick off Kojiesan’s summer campaign is the Road to Summer 69 Activation at selected gas stations situated along North Luzon and South Luzon Express Way.

Travelers who are off to their favorite destinations are up for free carwash by nonother than Kojiesan’s sexy and hot models. Fun activities like product sampling and giveaways will also be offered to prep them up for their getaways.

Aside from ground activations, they will be giving out a Barkada trip for 4 to Boracay. To join this contest, participants should post a picture applying Kojiesan Sunblock SPF69 in their most creative way with caption on how they had the wildest summer ever with the hashtag #MyKojiesanSummer69.

To cap off Kojiesan’s 2015 campaign, partygoers may look forward to the Wild, All-Out Fun Summer 69 Wet Party to be held on May 30. About 3,000 or more partygoers are expected to join in this summer’s wildest and most unforgettable party till midnight to be graced by famous local DJs like Ace Ramos, Mars Miranda and many more.

But apart from an all-day and all-night of fun, Kojiesan never sets aside their goal of protecting every individual’s skin.

Soriano also added that Kojiesan knows that need for protection for everybody who chases adventures and creates memories under the scorching heat of the sun.

“Of course, we also know that exposing ourselves to the sun also means exposing our skin to UV rays that may put harm in our skin. Our banner product for this season, the Kojiesan Sunblock with SPF 69 will definitely be your perfect handy partner for all your getaways,” Rachelreilyne Soriano added.
This new revolutionary product from Kojiesan provides one of the highest and definite sun protection factor (SPF) 69 to shield the skin from harmful ultra-violet (UV) rays.

With Kojiesan as your summer buddy this year, you’re definitely covered for a wild, all-out fun summer!

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