Friday, December 19, 2014

Top Trends, Happenings and Events: Yahoo Philippines Unveils 2014 Year in Review

Wazzup Pilipinas!

Did you know that Vice President Jejomar Binay was the Philippines’ ‘top newsmaker of the year’.... and that the Gilas Pilipinas' participation in the FIBA leads the ‘top Philippine sports stories’... and stories about the iPhone 6 and iPhone 6 plus tops ‘most in-demand gadgets’ list?

More of these top and in demand topics was recently announced by Yahoo Philippines in their 2014 Year in Review (YIR), an annual recap of the top trends, happenings and events, which grabbed the attention of Yahoo users in the Philippines. YIR is based on what users searched for through the year, and an editorial selection of what was most read, recommended and shared on Yahoo in 2014.

Yahoo YIR offers insights into what captured the user’s interests across categories like Philippines’ Top 10 Newsmakers, Top Sports Stories, and Global Obsessions, among others.

A perfectly coned-shaped volcano, a TV host’s bedroom shenanigans and a smartphone were among the top searches by Yahoo Philippines users in 2014. However, the strongest typhoon to hit the country this year topped the most searched list. The intensity and path of Typhoon Ruby brought back nightmarish memories brought by Typhoon Yolanda (Haiyan) last year. The popular animated movie Frozen, an international beauty pageant and the death of a transgender woman also made it to the list of top searches on Yahoo Philippines in 2014.

Top 10 Searches of the Year:

1. Typhoon Ruby
2. Paolo Bediones scandal
3. iPhone 6
4. Ellen Adarna
5. Jennifer Laude
6. Deniece Cornejo
7. Miss World 2014
8. Philippine Basketball Association
9. Frozen
10. Mayon Volcano

The Yahoo Philippines editorial team identified 10 of the year’s biggest newsmakers who dominated the headlines in 2014. On top of this list is Vice President Jejomar Binay. The 2016 presidential hopeful made headlines because of allegations on overpricing construction projects when he was mayor of Makati and the alleged ownership of a sprawling estate in Batangas. Last year’s top newsmaker, businesswoman Janet Lim Napoles, the alleged mastermind of the pork barrel scam, is number two on the list as public interest on her personal and health matters continues. Other newsmakers of the year included former first lady Imelda Marcos, actress Nora Aunor, and Senator Miriam Santiago.

Top Newsmakers in the Philippines:

1. Vice President Jejomar Binay
2. Janet Lim Napoles
3. Imelda Marcos
4. Manny Pacquiao
5. Nora Aunor
6. Jovito Palparan
7. Vhong Navarro
8. Miriam Santiago
9. Delfin Lee
10. Senators Enrile, Estrada, Revilla

Gilas Pilipinas’ participation in the FIBA World Cup, in which the national team basketball team won a game against Senegal, a first for the Philippines in 40 years, ensured they led the list of top Philippine sports stories. Manny Pacquiao made it to two top stories – his debut in the Philippine Basketball Association and his undecided match with Mayweather. Nonito Donaire also made it to the list, along with the management issues of the AZKALS, the rising popularity of volleyball, and the new International Premier Tennis League games that were played in Manila.

Top Philippine Sports Stories
1. The rollercoaster ride: Gilas in FIBA Worlds and the Asian Games debacle
2. Practice? We talkin’ ‘bout practice? The PLDT FIBR All Stars in Manila
3. Two-sport star? Manny Pacquiao debuts as playing coach in the PBA
4. The continued rise of volleyball
5. Controversy rocks the PBA’s list of 40 greatest players
6. Azkals Schrock and Cagara abandon team because of Dooley
7. Asian Games debacle
8. End of the road? Donaire knocked out
9. IPTL comes to town

Sports enthusiasts can also check out the top Philippine sports teams and 10 Filipino athletes that stood out in 2014.

As a tech-savvy nation, Filipinos are always up-to-date with the newest gadgets out in the market. Topping the list for most popular gadgets is the iPhone 6. LG also makes the cut with its LG G3 along with other gadgets like the Sony Experia Z3, Nokia Lumia 930 and iPad Air 2.

Top Gadgets in the Philippines
1. Apple iPhone 6
2. LG G3
3. Sony Experia Z3
4. Huawei Ascend Mate 7
5. Nokia Lumia 930
6. Asus Zenfone 5
7. My Phone Agua Rio
8. Cherry Mobile Tegra Note 7
9. Cherry Mobile TV Box
10. Apple iPad Air 2

The world’s most-watched sporting event, the FIFA World Cup, was the top Global Obsession as football fans all over the world searched for news on the FIFA finals. Other global favorites included the animated movie Frozen, Hollywood actress Jennifer Lawrence, KimYe, loom bands and the popular game app, Flappy Bird.

Global Obsessions
1. FIFA Finals
2. iPhone 6 and iPhone 6 Plus
3. Frozen
4. Jennifer Lawrence
5. Kim Kardashian and Kanye West
6. Loom bands
7. Flappy Bird
8. Beyonce and Jay-Z
9. Cleansing

For more of Yahoo Philippines’s 2014 Top 10s, please visit

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