Wednesday, December 17, 2014

Jack Daniel's Holiday Barrel Tree Lighting at Fuente Circle Eastwood

Wazzup Pilipinas!

The Christmas tree has been a long-time tradition being practiced in many countries worldwide including the Philippines. Through the years, there have been so many different versions and style of the Christmas tree, as well as the manner they are decorated. Usually topped with a star at its very peak, and tree is also colorfully lighted all over to provide more beauty and attract more attention. This symbol of the holiday season is also bound to every man’s independent spirit and belief in what this season is about.

No matter what tradition, the community and togetherness are always in the heart this time of the year. Just like the Jack Daniel’s Holiday Barrel Tree which is a Lynchburg Tennessee holiday tradition that through the years has spread to the United Kingdom and Canada.

The holidays just keep getting better now that the Jack Daniel's Holiday Barrel Tree comes to Manila. The 30 feet and 7 barrel-layered composed of 82 pieces of barrels had a ceremonial lighting last December 16, 2014 at the Fuente Circle in Eastwood Libis Quezon City

Mr. Anthony Ramirez, Brown Forman Corporation Philippine Market Manager initiated the lighting of the first and only Jack Daniel’s Barrel Tree in Asia, along with Mr. Gabriel Fajardo, Jack Daniel’s Philippine Brand Manager. Another tree will also be setup at The Fort Plaza in Bonifacio Global City (BGC) on Saturday, December 20, 2014 thus offering more wonder and amazement for the Filipino people especially to the ones near the two locations. 

The tradition of having a holiday tree, may it be any kind of tree,speaks of how priceless this time of year is, not because of the rituals of gift-giving and excess, but because we come together for no reason other than gratefulness. It tells us that above all else,gathering merrily with family, friends and loved ones is the reason for this season. 

After all, as the two gentlemen have been saying during the media interview and introduction during the barrel tree lighting "it’s not what’s under the tree that matters most. It’s who’s around it.

The first of its kind in Southeast Asia, the Jack Daniel’s Holiday Barrel Tree is more than just a symbol of the holidays that has traveled the world. It stands for a community that has built a tradition together, this annual tradition started by the men and women of Lynchburg.

That the Lynchburg community would create its identity around the making of Jack Daniel’s is no surprise. Yet the man behind it all, Jack Daniel himself was not one to let them forget about the importance of family and togetherness, no matter the demands of building America’s oldest registered distillery. This could only bring the men and women of Lynchburg Tennessee to create the annual tradition of the Holiday Barrel Tree – made from the very barrels used in maturing Jack Daniel’s Tennessee Whiskey, a symbol of their hard work and persistence, but more importantly a reminder of the value of gathering together as community and family.

Interview with Jack Daniel's Market Manager Anthony Ramirez (Brown-Forman) and Brand Manager Gabriel Fajardo (Brown-Forman)


Up Dharma Down vocalist

Meanwhile, Up Dharma Down performed before the ceremony began to provide entertainment to everyone who attended the barrel tree lighting. They gave us several song numbers to liven up the place as we all anticipate the lighting of the barrel tree.


Photo ops with the management of Jack Daniel's (Market Manager Anthony Ramirez (Brown-Forman), General Manager Janelle Uy (Montosco Inc.) Brand Manager Gabriel Fajardo (Brown-Forman)

Though Jack Daniel's provide a much needed form of reward for a year of great hard work, we should all remember to gather merrily but always drink responsibly.

Advance Merry Christmas to everyone and congratulations to the management of Jack Daniel's for bringing the Holiday Barrel Tree to the Philippines.

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