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Sunday, September 7, 2014

Lactacyd Unveils Anne Curtis Smith as Brand Ambassador


Wazzup Pilipinas!

With 25 years of experience, Lactacyd understands that every woman has distinct needs. This is why Lactacyd came up with a full range of feminine care that suits the different types of women best.

Lactacyd formally unveiled its latest range in the Philippines with no less than top model, TV and movie actress Anne Curtis Smith, Lactacyd’s brand ambassador since 2012. The press launch was held recently at the Crowne Plaza Hotel, with company officials, VIPs, and select media in attendance.

Anne is no doubt gleaming with the vibrancy of what women should be despite of their busy schedules anywhere whether at home, school or at work, or even as a celebrity with a very hectic schedule.

Lactacyd’s new feminine care range celebrates the joys and gentle spirit of femininity that is unique and wonderful in every woman. With five variants to choose from, Lactacyd empowers all types of women to be the best kind of woman they can be.

The five variants were showcased through a theme of different travel destinations around the world like booths designed to represent certain tourist spots like Intimate Maldives, Classic London, Bustling New York, Cool Tokyo and Revitalizing Bali.






The Lactacyd Protecting, or the Classic variant, which special lactoserum and lactic acid formulation offers protection from odor and itching to keep up with her every day journey to the top.

Lactacyd All-Day Care is a back-to basics approach to feminine hygiene, this lightly-scented variant contains natural milk extracts that gently cleanse and refresh the intimate area. It offers whole day freshness for ladies who just want to make the most out of life. It also comes in handy All-Day Care Feminine Wipes sachet for on-the-go hygiene care.

The Lactacyd White Intimate is the perfect companion for this “It” girl. Providing hypoallergenic and dermatologically-safe lightening, this variant is made with natural whitening ingredients: plant-based Actipone-B and marine-based Algowhite to gently lighten the skin around the intimate area.

Lactacyd Revitalize, an intimate care product that goes beyond cleansing and help bring 90% skin youthfulness back in just 10 days3. The feminine wash with Vitamin E and collagen that enhances skin softness and firmness, its moisturizing effects make skin soft and supple to touch.

The Lactacyd Cool and Fresh variant promises a refreshing day all through out to keep the mood up when the temperature rises. Made with a special combination of milk extracts and menthol essences, this mildly soothing variant not only provides best cleansing and protection, but also natural cooling essences to give longer freshness4 against heat and feeling of stickiness in the intimate area.





We were actually amazed at how Anne answered a question from one of the media members when she was asked how she would compare Lactacyd with the other brands. Anne immediately said that she could not compare since she has been using only Lactacyd ever since.

This actually proved a point that celebrity endorsements could also be true and honest and not just because they are getting paid to promote the products. The consumers needs more endorsers that actually uses the products and finds them very effective for their needs.


Aside from Anne, the five reigning beauty queens of the Binibining Pilipinas were also present  to also add charm to the event. They were interviewed separately at the five booths that discussed the wonderful attractions of the different destinations as well as the significance of the feminine care in traveling.




Like Anne, each woman has her own beautiful personal journey: whether as a doting mother, a high-flying career woman, or a young achiever, she needs a constant care partner to keep her fresh and clean all throughout so she can go with her everyday activities worry-free.




Lactacyd understand these needs and translates these via a full range of products that best suits every woman’s delicate hygiene need. We should thank the brand for coming up with choices that will best suit our women.

The latest Lactacyd intimate care range is now available in leading drugstores, supermarkets and beauty shops nationwide. For more information, visit www.lactacyd.ph or follow by liking its Facebook and Instagram pages (womantalks).

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