Monday, August 26, 2013

Sikat Pinoy National Food Fair 2013 : Filipino Entrepreneurs From Various Regions Under One Roof

Wazzup Pilipinas!
“While food fairs have become quite a common place to look for home-grown products and best buys especially with the prevalence of weekend markets, the Sikat Pinoy National Food Fair will bring together more than 250 food entrepreneurs from the various regions of the country in one venue,” - DTI Undersecretary Ponciano C. Manalo

I brought home some dried fish in vacuum-sealed packaging ( Tinapang Bangus for Php 150 each and Salinas Tuyo for Php 50 each) and a few banana chips (3 for Php 100) from the Sikat Pinoy Food Fair a few days ago from their Megatrade Hall venue located at SM Megamall. I tried out some Pinoy delicacies available at the Fair which was composed of known brands that have been around for years already, and new but emerging brands that are slowly making a name for themselves.

They represent the growing number of eager business-minded individuals all aiming to make it big in the food industry.

Why not? Everyone needs to eat, and if your product is good - then it will sell itself!

The fair uses the tagline “Piling-piling Pagkaing Pilipino” and was organize to create more business opportunities for our food entrepreneurs. The possibility of meeting potential buyers and clients who are engaged in mass distribution or selling of such commodities is always a possibility.

The products for sale include suka from Ilocos,  suman sa lihiya from Oriental Mindoro, tablea from Agusan del Sur, coco sugar from Davao del Sur, empanada from Ilocos, coffee from Benguet, snack food from Iloilo, longanisa from Vigan, unoy rice from Kalinga, laing and pinangat from Albay, Ivatan yellow rice from Batanes, sans rival from Pampanga, smoked fish from Cavite, chicharon from Cebu, moron from Leyte, juices from Zamboanga, processed meat from Misamis Oriental and cashew nuts from Palawan. What surprised me most was a lot of locally-produced wines present at the fair....and these wines were made from non-traditional sources like honey.

The first day of the event  was devoted to institutional buyers from hotels, resorts, and restaurants while the succeeding four days was open to the public. The fair also held free cooking demonstrations and training seminars.

The Department of Trade and Industry (DTI) expects exhibitors to have generated around P15 million worth of sales from the recently concluded Sikat Pinoy National Food Fair.

The Sikat Pinoy National Food Fair was organized by the DTI’s Bureau of Domestic Trade (with its regional and provincial offices as well as the Department of Agriculture) to bring the country’s food products, regional specialties and other delicacies in one venue.

Please check the Sikat Pinoy official website at

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