The Grand AdClash: Culminating Excellence, Fostering Industry-Ready Candidates

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Over three decades, the Grand AdClash has reinvented itself and consistently evolved to serve a greater purpose. From being a humble classroom activity initiated in 1991 to one of the biggest legacies of the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR) today, the annual commencement of such a prestigious case competition marks the beginning of the students’ career journey to becoming competent candidates and valuable assets in the industry. Despite the challenges posed by the pandemic in the previous years, the Grand AdClash has persevered, seamlessly getting bigger and bolder with each passing year.

The essence of Grand AdClash extends beyond determining who among the competing teams is the brightest. The Grand AdClash drives the students to unleash their full creative and strategic potentials, bolstering the department’s vision to produce outstanding graduates like Jonathan Manalo, a multi award-winning songwriter, composer, arranger, and record producer; Sofia Tawasil, a multi-award-winning copywriter; and Marcelo Santos, a well-known author and brand ambassador—to name a few of PUP-DAPR’s products.

Moreover, the esteemed event serves as the turning point for the aspiring professionals to prove they are industry-ready, by putting their brilliance and capabilities to the test. The implementation of Grand AdClash also allows the graduating students to gain exposure; and make valuable impressions and connections to help them kick start their careers.

On July 19, 2023, SM City Manila will be the vibrant host of the 31st edition of the Grand AdClash, as it welcomes the much-anticipated clash of brilliance on-site. This marks yet another year of celebrating the excellence of senior year students from PUP's Bachelor in Advertising and Public Relations (BAPR), while highlighting the transformative power of technology in revolutionizing modern lifestyles, the central theme of this edition.

The success of the Grand AdClash rests upon the unwavering commitment of participants, the enthusiastic efforts of organizers, and the steadfast support of sponsors and partners. The event continues to pave the way for a new generation of PUP-DAPR pride, as the 31st Grand AdClash stands ready to ignite the passion and expertise of future ADPR practitioners.

Stay connected with the 31st Grand AdClash through its social media accounts.



#ADaptBeyondLimits #31stGrandAdClash

VP Sara underscores critical role of monitoring and evaluation to refine education reforms

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Vice President of the Republic of the Philippines and Secretary of Education Sara Z. Duterte underscored the critical role of Monitoring and Evaluation (M&E) in the 1st DepEd National Monitoring and Evaluation (M&E) Conference conducted from June 20 to 22.

The conference aims to: (a) set the direction of DepEd’s M&E system; (b) provide updates on the global and national M&E practices; (c) discuss the principles and standards of M&E; (d) discuss the M&E strategies and mechanisms of DepEd in doing M&E, and; (e) promote cooperation among DepEd program managers and staff to support M&E initiatives across governance levels.

“It empowers us to create and refine education reforms based on data and evidence, guiding us toward better-informed decisions for the benefit of our learners,” Vice President and Secretary Duterte said in her message.

“M&E is more than a procedural exercise—it breathes life into our organization, fostering transparency and accountability and a culture of continuous learning and improvement,” Her Excellency explained.

VP-Sec. Duterte noted that the timely theme of “M&E for Improved Basic Education Governance” underscores the necessary efforts to strengthen the education system in these challenging times.

“The M&E Conference resonates profoundly with our MATATAG Agenda, symbolizing our unwavering promise to deliver accessible, quality, and equitable education for our learners,” VP-Sec. Duterte noted.

During the three-day conference, participants from DepEd, Ministry of Basic, Higher and Technical Education (MBHTE), and select DepEd partners gathered to gain insights and learnings on M&E concepts, approaches, and strategies discussed in the forum and breakout conference sessions.

Among the vital topics discussed in the forum were the Anchoring M&E to the MATATAG Agenda and Basic Education Monitoring and Evaluation Framework (BEMEF) Policy; Measuring Learning Proficiency amid the Learning Crisis; National Evaluation Policy Framework (NEPF) and National Practices on M&E; the Importance of Evaluations in the Education Sector; and the Utilization of Evaluation Findings in Policy Formulation.

Meanwhile, DepEd’s development and government partners conducted breakout sessions to discuss important concepts in developing the M&E framework, establishing the purpose and scope of M&E, gathering the right information, analyzing data, and communicating findings.

Furthermore, the forum also tackled M&E mechanisms in DepEd which includes discussion of the existing data management and information systems such as the Learner Information System, Basic Education Information System, National School Building Inventory and the Program Management Information System as tools for M&E.

Spearheaded by the Planning Service – Policy Research and Development Division (PS-PRDD), the 1st DepEd National M&E Conference 2023 served as a platform for dialogue on how community of practice could fully support the BEMEF and contribute to the realization of MATATAG Agenda and BEDP 2030.

PUP Marketing Students: To hold a seminar focusing on the role of Artificial Intelligence in the world of Digital Marketing

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Step into the future of business and join us at Lore: The Marketing Apocalypse, where we unravel the transformative impact of Artificial Intelligence (AI) on the marketing world. Brace yourself for an eye-opening seminar that will leave you equipped with the knowledge to navigate the ever-evolving digital landscape.


AI, the epitome of intelligence in machines, has captured the spotlight in recent years and shows no signs of slowing down. As it advances further, it reshapes industries, boosting productivity while posing challenges to traditional job roles. Discover the consequences AI holds for marketers and explore its advantages and disadvantages firsthand.


Our program's primary objective is to ignite the development and improvement of the Digital Marketing Industry by gathering and spreading invaluable knowledge about AI. Prepare to have your eyes opened to the immense significance of artificial intelligence in digital marketing. Our expert speakers will delve into the intricacies of AI implementation, highlighting both its potential for achieving business growth and the hurdles one might encounter along the way.


But that's not all—we go beyond marketing. Witness how AI-powered teaching and learning tools can revolutionize personalized instruction, transform the learning experience, and foster unparalleled student engagement. Through captivating real-world examples, we will unveil the immense potential AI holds for education.


In this revolutionary digital age, being well-versed in advanced concepts like AI is no longer a luxury but a necessity. Don't miss the chance to be enlightened. Our seminar, tailored to showcase the concept of AI and its pivotal role in the business industry, is your gateway to a brighter future.


Prepare to be captivated, challenged, and empowered as we unlock the full potential of Artificial Intelligence in marketing and beyond. Step into a world of endless possibilities and emerge as a trailblazer in the digital era. Join us and embrace the AI revolution that will shape the future of business!


Are you ready to seize the opportunity? Secure your spot at Lore: The Marketing Apocalypse by registering on our event and embark on a transformative journey towards success. Let's harness the power of AI together this upcoming July 08, 2023 at 1:00 PM through our virtual webinar on 3NDEAVOR Productions Official Facebook Page.