Tuesday, July 27, 2021

Homegrown Brand Doggo Offers Top-Tier Products for Your Fur Babies

Wazzup Pilipinas!?

Pet owners are some of the most discerning markets out there — after all, who wouldn’t want the best products and treats for their fur babies? With our collective transition to staying at home over the past year, attention has turned to creating a happy home life for our families, including our beloved pets. Locally-owned dog brand Doggo is built on this premise, having been launched right on the precipice of the pandemic, to great success.

Paw-some Beginnings

Doggo is a dog brand that offers a full range of quality products from dog treats to accessories and grooming essentials for dog care, all curated and sourced from abroad. Established in 2019 as a digital-ready brand in an industry that heavily relied on physical selling, Doggo was born prepared to navigate the major economic adjustments that were to come, growing exponentially by selling on e-commerce platforms. The brand has since been in the Top 5 brands on e-commerce sites in the country and won the 2020 Winning Circle Award for Pet Supplies from Lazada.

“It started out as a challenge,” says Doggo CEO Kurt Cheng. “We had access to reliable sources but outlets were limited. In a twist of fate, this obstacle turned into an opportunity when retailers were suddenly forced to go digital. Luckily for Doggo, we started our business this way, and this allowed us to grow our brand, product lineup, and market during an otherwise challenging time.”

Must Love Doggos

Cheng’s love for animals started in his younger years. With seven dogs, fishes, and an entire aviary at home, he decided to channel his love for animals into a business that actually cares for them and promotes their happiness. “Doggo’s mission is to provide excellent quality dog products without making it too expensive for the local market. We want to elevate the quality of dog care for the B and C market. Think of Doggo as a curator of top-tier products for your pets,” says the 32-year-old businessman.

Currently, Doggo caters all dog needs, including tasty treats for dogs of all sizes and ages, accessories such as leashes, bowls and diners, pet toys, and grooming items such as shampoos, brushes, and combs. “At this time, we source all our products from abroad, however part of our expansion plan is to eventually have a Doggo food product line,” he shares. “We want to emerge from the pandemic as the most recognized dog brand, but the ultimate goal is to be No. 1 in the country and eventually carry our own range of products that can be distributed internationally and compete with global brands.”

Today, Doggo prides itself in elevating the standards of Filipino pet owners who just want the best for the dogs. In providing high-quality products at affordable price points, the brand has become a trusted resource for discerning pet parents and fur babies. Doggo is under KP Aquatics Co., one of the biggest pet accessories distributors in the Philippines.


About Doggo

Doggo is a proudly Filipino-owned dog brand that carries a full range of excellent quality dog products including tasty treats, toys, accessories, and grooming essentials that are curated and sourced from abroad. With hopes to make life easier for both the Filipino dog owners and their fur babies, Doggo offers the best quality products at the best price points.

Doggo is available online on Shopee, Lazada, GrabMart, and Pet Express. Follow @doggo_ph on Instagram and @doggophilippines on Facebook for updates.

Hidilyn Diaz won PH 's first ever gold medal in Olympics

Wazzup Pilipinas!?

For the first time ever, the Philippine national anthem is played in the Olympics after weightlifter Hidilyn Diaz won the country's first ever gold medal in the Games. 

It took a woman to get the Philippines its first ever Olympic gold medal. Congratulations, Hidilyn Diaz! We are proud of you! Mabuhay ka! 

For the first time ever, the Philippine national anthem is played in the Olympics after weightlifter Hidilyn Diaz won the country's first ever gold medal in the Games.

The Philippines had never won an Olympic gold medal. Then Hidilyn Diaz, a weight lifter at her fourth Games, finally broke the nearly century-long drought — and achieved two Olympic records in the process. 

At least P33 million cash reward awaits Hidilyn Diaz after her historic gold medal performance in the Tokyo Olympics.   

Under Sec. 8 of the Republic Act No. 10699, Hidilyn Diaz is entitled to a cash prize of P10,000,000.

I'm sure she's not after the money, but P10M is a low amount for a feat that's almost a century in the making. And I hope we support our athletes to win, not just when they win.

As of today, these were what she has been promised:

10M - PSC (Philippine Sports Commission) + Medal of Valor

10M - Manny Pangilinan

10M - Ramon Ang

3M - Rep. Mikee Romero

2.5 - Zamboanga City

5M - Dennis Uy + Lifetime Free Gas from Phoenix Petroleum Philippines, Inc.

200K - Angeles City Pampanga Government

- Lifetime Flights - airasia travels 

- House and Lot worth 4M - Century Properties Real Estate

- Condo in Eastwood worth 14M - Megaworld Corporation

- House and Lot in Tagaytay - POC - Philippine Olympic Committee - Olympic.PH President (Abraham Tolentino)

- Appliances - XTREME Appliances

- 80,000 Free Miles Per Year (Lifetime) - Philippine Airlines

- 50,000 worth of furniture from Furniture Source Philippines

In 2019, Malacañang released the so-called oust-Duterte matrix, which included then Olympic silver medalist Hidilyn Diaz. 

Two years later, the same Malacañang lauded Diaz for clinching the country’s first Olympic gold medal. 

Hidilyn Diaz is the timeline cleanse we need after all that lies and garbage coming from Duterte  for nearly 3 hours.

The only good thing about this SONA is that, finally— it’s his last. But please ‘wag nating hayaang masundan ng isa pang Duterte.

But this is really a symbolic and historic win for us. Hidilyn Diaz, a woman and an athlete red-tagged by the gov’t for asking support, defeated China to get our first ever olympic gold on Duterte’s last SONA. 

Vibal Foundation’s Art Book Chronicles 123 years of Philippine Cinema

Wazzup Pilipinas!?

Vibal Foundation recently launched Philippine Cinema, 1897-2020—a lavishly illustrated art book that not only provides an in-depth retrospective of over a hundred years of Philippine cinema, but also simultaneously traces its history, genres, narratives, tropes, and lore while subjecting its rich filmography to critique and film theory. The book tracks Philippine cinematic beginnings as a technological marvel and its many turns up to the twenty-first century as it blindly accepted, appropriated, indigenized, and even attacked Western conventions through intentionally wicked but hilarious parodies.

Philippine Cinema, 1897-2020 is the latest addition to Arte Filipino, Vibal Foundation’s imprint on art books. Arte Filipino promotes Philippine artistic history and culture, and brings art into broader public view by pairing innovative scholarship with brilliantly reproduced visuals.

Written by Gaspar Vibal and Dennis Villegas and edited by film educator, curator, and archivist Teddy Co, Philippine Cinema, 1897-2020 boldly looks at the seamier side of the film industry with its unblinking examination of DVD plenitude and piracy, trafficking of low-brow exploitation flicks, dislocation of mainstream distribution brought on by the advent of streaming and Netflix, and the tragic loss of the cinematic archive and the consequent loss of national memory.

Philippine Cinema, 1897-2020

In Philippine Cinema, 1897-2020, a common thread runs through all its pages: a fevered cinephilia that equally valorizes the sublime and the ridiculous, from the socially realistic films set in the most miserable slums to the most inspired satires of spy capers and spaghetti westerns, and from the most profound critique to a weltering listmania of nostalgia and trivia. Its one hundred essays contain 1,200 notes and gossipy asides, plus over 1,315 images, which will equally delight any diehard movie buff or casual cinematic art lover.

The book is a retrospective survey of cinema from its birth in Spanish colonial Manila to the challenging era of the pandemic. Arranged chronologically in four periodizations, the book’s 100 essays on manifold aspects of cinema, such as its artistic language, conventions, narratives, textual sources, discourses on women, gender, modernity, and national identity as well as its inherent hybridity and undeniably transnational character are written primarily from an audience or fan perspective.

In seeking to elide the division that traditionally separated academic film discourse from the bakya (popular) or the commercial, the book posits a holistic approach to appreciating Philippine cinematic art. In acknowledging this populist bent, an attempt has been made nevertheless to balance this cinephile-driven art history with postmodern critique and film theory.

Philippine Cinema, 1897-2020 is part of the Arte Filipino series. The art books under the series aim to elevate Philippine artistic history and culture and bring art into broader public view. Other titles in the series include Fabian de la Rosa and His Times, The Life and Art of Botong Francisco, The Life and Art of David Medalla, The Life and Art of Francisco Coching, The Life and Art of Lee Aguinaldo, The Life and Times of Purita Kalaw-Ledesma, and The Life, Art, and Times of Damian Domingo; Fifty Shades of Philippine Art: Damián Domingo; Fifty Shades of Philippine Art: Francisco V. Coching; Fifty Shades of Philippine Art: Isabelo Tampinco; Fifty Shades of Philippine Art: Philippine Cinematic Art; Fifty Shades of Philippine Art: Toti Cerda; Fifty Shades of Philippine Art: Art of Window, Display, and Design; Fifty Shades of Philippine Art: Nono: The 19th-Century Masters of Angono; and Fifty Shades of Philippine Art: Lee Aguinaldo.

Interested readers may purchase Vibal books online at and at Shopee

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