BREAKING

Wednesday, July 29, 2020

Natikman mo na rin ba ang Anghang ng Toyo Ni Misis?



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"Huy nagviral yung ad niya, kaso parang nakakaoffend yung brand nya diba? Tara i-mass report natin"

It's the original caption daw that has caused some people to get angry. The spiciest flavor used to be called "Masarap Sapakin", and then the brand edited their post after all the ruckus online.

Witty or not, maraming naniniwala na hindi maganda na gawing joke at inormalize and pananakit ng babae o asawa. Imagine being a victim of domestic violence and seeing the ad.

Have you always thought na ang irksome ng terms na ""may sayad" , etc.? Do you agree that kind of language or jokes in that vein perpetuate that women just choose to be angry or act crazy for no reason?. Does it dismisses the possibility that the man- or other people for that matter, may have actually done something wrong to provoke that emotion? "Sayad" and "tinotopak" and similar terms make it out to be as if how women react or behave, bears no correlation to how she is treated.  Are you or not a fan of how those terms trivialize women's emotions?

Look at the stuff women have to go through everyday. Smh. Have we becomed so desensitized that we don't see what's wrong anymore?

Women are literally saying the brand plays on how men dismiss and gaslight women, and here now are men dismissing and gaslighting women. the trash is just taking itself out.

Others believed that sexism shouldn't be cool and tolerated in 2020. Kung sasabihin ng isang ad ng, for example, washing machine

"Para sa mga nanay na nakapangasawa ng mga tatay na alagain, pampadali ng trabaho ang aming washing machine", wouldn't you all think it's unfair to assume all men are full grown babies?

However, inedit na yung caption. But it's important to call out problematic posts.



I think it's also "ill advised" but I wouldn't go so far as to report them. The company isn't trying to sell domestic violence, they are trying to sell toyo. In which case I think this is playful enough not to be taken offense with. Maybe just remove the part where it says sarap sapakin and they'll be fine.

I honestly see nothing very little wong with this. In fact I find it clever and funny. I have “topak”, “sayad” or “tililing”, and so?! Toyomansi with chili garlic lang po ito. There's too much political correctness these days, I don't fully agree with the name choice but just "chill."

Distasteful but I can also accept that it's just a joke. It's not my cup of tea, but I did find it witty enough for the masa audience it caters to. In the first place, this seems to be a small business that just happened to gain some virality. Tipong benta-benta with friends and friends of friends pa lang ang aim nila, hindi naman target magbenta sa supermarkets nationwide.

Alam ng mga mag asawa itong mga ito.they will say such things pero they wont do it..parang Assunta at Paolo lang. Show this to a housewife, tatawanan lang ito. Makaka-relate pa. Minsan kasi ok pa rin yung experience compared sa advertising 101 books.

Mas egregious pa yung usage nila ng bitmoji, that terrible type choice and placement, packaging quality in general...

There's a difference between this branding's poking fun at PMS temper tantrums, at yung Pepe something shirt brand some time ago. I wouldn't call something like this Toyo "hate speech" or promoting domestic violence... but if we are on a witch hunt, why not also hate on this other brand from Cebu? Zu Boh Ti TEA



I think this was done in jest and for brand recall and I think sisikat ito. Marami lang lately ang balat sibuyas. Get a life and see the bright side of things.

I think the branding was brilliant to put PINOY marriage culture into products. Besides, the name itself is "Toyo ni Misis" isn't the wife is getting aggravated so the wife gets the upper hand? I really don't see where the violence, etc in here.. Kinda OA.

Well, sige violence should not be tolerated both men & women.. I didn't see that part of "Sarap tirisin at sapakin" they should OMIT that part but the rest of the brand idea is ok.

It's funny how some people here repeatedly comment the "receipt post" for their edited post about levels of toyo and yet did not bother to understand their post or even share their apology post.

Hindi ako connected sa Toyo ni Misis pero gusto ko lang ibahagi ang side nila because I find it unfair po calling people to block and report the page of a starting business.  Like uhmm, you can first message the page itself po for clarrifications or to tell your side (na I hope ginawa niyo po). Kasi I know how it's hard to start up a business (and to think na its not so big business. Chili oil business to be exact)  then we start calling people to block and report it.

How can that be violence against women when its “Toyo ni Misis”? Di ba mas “violence against the man” ito dapat? Of course violence against anyone is not acceptable but we do get the point of this branding. Its similar to Solenn and Nico’s #bulliedhusbandsclub. I haven’t heard anyone complain about it and in fact it is adored by many. So maybe this is just a light hearted creative approach to the occassional and infamous “flare ups” by the women at home.

I don't see the connect to violence vs women but I do know that violence vs men IS super trivialized here and everywhere else. And I also know that mental abuse is virtually unheard of despite the fact it exists.

This trivialises both domestic abuse by men against women and vise versa. Am I the only one that sees the angry woman with a clenched fist?

So why the hell are we offended about one and not the other? On top of that, this trivialises verbal abuse, which happens to men more often. It's trivialised as "toyo ni misis" and taken as normal, but we all know it isn't.



End of day, the verbally abusive partner is just as bad as the physically abusive one and if anyone believes otherwise, then I challenge them to have their spirit crushed day-in and day-out by the words of someone who supposedly loves them.

While I don’t agree with the “sarap sapakin” joke, not everyone comes from the same background. Some things are more normal to others and I don’t think they meant any harm.

It doesn’t justify what they did (read that line twice pls before you bash me hahaha)
but it’s better to educate than try to tear them down.

They seem to be receptive and open to learning naman. (They also removed it and apologized) So let’s not crucify them for it. Let’s all try our best to be kind and help each other  during this time.

It maybe offensive to some, it may not be to others. Gumanti na lang kayo at magbenta ng itlog na maalat at i-label nyo ng "Itlog ni Mister".



A lot of online businesses are popping up na rin since everyone is trying to find a source of income, pero yun nga not everyone is really knowledgable when it comes to proper marketing and whats ethical or what isn’t.

Is this the same as the saying that #AllLivesMatter? Isn’t this about flipping the coin? Is this about the REALITY that women are being gaslit into thinking they are unreasonable when moody/angry? Is it a trope that’s been ingrained in our culture? There is no saying “may toyo si mister.”

But it could also be never just a name or just chili. Name studies take time, and lazy names that draw on stereotypes, harassment, and other reasons that don’t draw from a place of good do not reflect the work of a copywriter. Plus, if you’re gunning for controversy, it’s going to be a forgettable name. The controversy will precede it.

BLM protests made this below happen:

https://www.nbcnews.com/news/us-news/aunt-jemima-brand-will-change-name-remove-image-quaker-says-n1231260

In this day and age, everyone feels fucking opinionated. Lahat na lang offended. Lahat na lang may issue. Ibang snowflake levels na talaga ang naabot ng mga tao sa mundo na toh. Haha. Grow up and get a life.

Lesson we can learn from this is we should at least ask for opinions/comments outside our circle too when crafting and posting captions concerning our brand, be it a start-up or an established one. Think (and consult) before we click. What’s witty, funny, and ok for us may not be the case for others.

But on the other hand, this would've been an interesting discussion if the OP was with objectivity, like for example... pointing out the use of "bitmoji" for their logo, but instead she chose to ask people to do a witch hunt with her against someone who's just trying to make ends meet during this pandemic.. which is a big "yikes" for me. We have a different cultural humor from the U.S which is why I think the branding message is just light-hearted in nature, but if she spent so much time in adapting the "woke culture" in twitter and "americanizing" herself then she might find the message very offending.



This marketing didn't come off as hate speech or anything violent to me. If anything, it could've been just done in jest, a simple dig at his wife for being so loud and aggressive with full permission from her. I've seen his apology post and his wife was actually in cahoots with him. I think this may come back to hunt the OP herself as this may constitute as cyberlibel due to her accusations of hate and violence without any hint of doubt or any inquisition.

Maybe we can agree to disagree. But maybe we can also be better on how we respond to each other.

At the end of the day, there are people who really are victims of abuse/violence.

And at the end of the day, there are people who depend on small businesses - especially now during this pandemic and crisis.

I really hope we can minimize this “cancel culture”. But at the same time, I hope we take time to listen and empathize too.

Critical thinking is important. But most of all, an open mind for healthy discussions.

FYI: These are accumulated statements put together from comments of netizens.

Record temperatures and COVID-19 are symptoms of planetary fever, aid agency warns






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Analysis shows a dramatic decline in public online conversations about the climate in Asia


Record-breaking temperatures and COVID-19 are both warnings that humanity must reset its relationship with nature and address the climate crisis, or face potentially deadlier pandemics and disasters, warned Save the Children, climate scientists, and youth activists.

Meanwhile, the pandemic has largely buried public concern and discussions in Asia-Pacific and worldwide about the climate emergency, according to new analysis by Save the Children, even though global heating remains the number one threat to the region’s societies and their children, the aid agency said.

2020 is on course to be one of the top two warmest years in 141 years of temperature records. The National Oceanic and Atmospheric Administration in the United States reports that the first half of 2020 was the second warmest January-June period on record. This was partly driven by record heat in Siberia in northern Asia, where average temperatures in June were more than 5°C above normal.

“The world has a fever. We need to apply the cure fast,” said Save the Children’s Asia Regional Director, Hassan Noor. “Otherwise, today’s children will inherit a planet on fire: a world in which pandemics are a constant threat and their lives are blighted by a climate crisis they did not create.”

Extreme weather disasters have started in the Philippines following the onset of typhoon season. Last May, typhoon VongFong (local name Ambo) hit the coastal towns of Eastern Samar province which affected close to 400,000 people, destroyed 3,000 homes, and resulted to US$ 30.8 Million worth of damage to agriculture (UNOCHA, May 2020 https://reliefweb.int/report/philippines/philippines-typhoon-vongfong-ambo-snapshot-20-may-2020).

Sea level rise alone means that by 2050, many of Asia-Pacific’s coastal megacities and small island nations could suffer once-in-a-century extreme weather events every year, according to the Intergovernmental Panel on Climate Change (IPCC).

“Asia-Pacific is already the world’s most disaster-prone region. Unless we act fast, the climate crisis will make catastrophe a way of life for hundreds of millions of people in the region,” said Professor Benjamin Horton, Director of the Earth Observatory of Singapore and a member of the IPCC.

Save the Children’s analysis of social media finds the number of public conversations about climate, which steadily rose during 2019, declined sharply in 2020 when COVID-19 spread across Asia-Pacific and beyond, dominating media coverage and causing many climate-related conferences and demonstrations – such as the school strikes that thousands of children in the region and elsewhere staged in 2019 – to be cancelled.

By July 2020, public online discussions about climate in Asia-Pacific had halved compared to the same time last year (based on an analysis of 17 countries). Globally, public online discussions about climate between April and June this year plummeted by a staggering 70 percent compared to the same period last year.

But governments should not assume climate crisis was no longer a public concern, said Save the Children. Marking World Nature Conservation Day, the world’s biggest independent child-focused agency vowed to support calls by young people to reverse decades of damage to the environment.

“Young climate activists have warned us that humanity was abusing nature beyond its limits. Now we’re paying the price for ignoring their warnings. But we want to say – ‘We hear you’. That’s why Save the Children is supporting a new campaign by young people in the Philippines and across Asia-Pacific to make sure their concerns are heard loud and clear,” added Hassan Noor.

Studies show that pandemics caused by viruses of animal origin are becoming more frequent, largely because of human activities, such as deforestation and pollution, that disrupt wildlife habitats and force animals and insects into contact with people. Climate change is increasing such disruptions.

“But COVID-19 recovery plans provide a huge opportunity to reduce the risks of both pandemics and climate disasters,” added Hassan Noor. “While supporting jobs and growth, COVID-19 recovery plans should accelerate the shift to less polluting low-carbon economies. Industries receiving public funds should make strong, enforceable pledges to green their operations. More investment is also needed to protect vulnerable communities from future crises.”

From New Normal To Better Normal: What's In It For Banks?



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The framework for a better normal, enabled by sustainable finance, has been laid down.

The World Wide Fund for Nature and the Bankers Association of the Philippines hosted a CEO Forum, “From New Normal to Better Normal: What’s in it for Banks?” with a focus on supervisory expectations and ways forward by the banking sector with the April 29 BSP issuance of the Sustainable Finance Framework, under Circular No. 1085.

Mr. Fabian Dee, BAP Second Vice President and Metropolitan Bank and Trust Company President, recounted the beginning of BAP's partnership with WWF-Philippines for the attending local banks during the forum.




The Association took its first foray into sustainable finance with WWF as early as 2018, beginning with a peer learning exchange with the Association of Banks in Singapore and the ASEAN Bankers Association (ABA), BAP Second Vice President and Metropolitan Bank and Trust Company President Fabian Dee said. The BAP is Permanent Chair of the ABA Education Committee. As part of its remit, the BAP has partnered with WWF to provide capacity building on sustainable finance for its member banks.

The Framework, issued during stringent lockdowns in Metro Manila in response to the public health crisis, is seen by the Bangko Sentral ng Pilipinas as an important and timely contribution towards foresight and mitigation by the banking industry of future systemic risks - not unlike COVID-19 and climate change - that are detrimental to financial stability.

Bangko Sentral ng Pilipinas (BSP) Governor Benjamin Diokno presented the government's current operations and strategies in response to the pandemic. He was joined by BSP Deputy Governor Chuchi Fonacier in presenting their mandate as well.

Despite the economy’s forecasted contraction due to restrictions in movement and dampened consumer spending, BSP Governor Benjamin Diokno pointed to the country’s strong position before the pandemic hit. The 4-pillar response strategy of government also intersect with the UN Sustainable Development Agenda, showing consistency between recovery and building a green and sustainable economy.

Alongside the Circular, Mr. Diokno announced sustainable central banking as one of its strategic objectives, through improved internal capacity and assessment of climate and environmental risks to its regional operations. The financial regulator also signified its intent to apply as member to the Central Banks and Supervisors Network for Greening the Financial System, the aim of which is to enhance the role of the financial system to manage risks, and to mobilize capital towards sustainable development. He also counted innovative sustainable finance products that were launched by international and local banks to support health, labor, and MSMEs during the pandemic, and the rise of digital banking and payment, among the components of a toolbox to boost the Philippines’ recovery efforts.

BSP Deputy Governor Chuchi Fonacier reiterated the mandate of the BSP in maintaining price stability conducive to the economy’s sustainable growth that supports national commitments towards long-term ecological, social and economic balance. Building upon existing corporate and risk governance standards, Ms. Fonacier said the new framework subscribes to high-level sustainability principles and places accountability on the banks’ board and management in adopting effective environmental and social (E&S) risk management systems. Banks are also expected to disclose their banks’ sustainability strategic objectives and risk appetite, breakdown of E&S exposures, and existing and emerging E&S risks’ impact on the bank. She closed with the important role of banks in sending a powerful signal to the business community of their new strategic approach towards sustainability, and in inspiring their clients and stakeholders in making similar responsible business decisions.

BAP Risk Committee Chair and RCBC President and CEO Eugene Acevedo provided recommendations to optimize existing bank units and highlighted current bank practices to meet the Circular’s requirements. Further, global standards and opportunities in greening critical sectors such as energy provide means for banks to contribute in meeting the Sustainable Development Agenda and the Paris Agreement.

Climate change is both a source of financial risk and instability, and the BSP Circular reflects regional and global trends of jurisdictions developing regulatory frameworks to integrate sustainability into banks’ strategies and operations to protect against systemic environmental and social risks such as climate change, WWF Vice President Sylvain Augoyard said. He also mentioned the Basel Committee on Banking Supervision recently set up a high-level Task Force on Climate-related Financial Risks, one of whose objectives is to address climate-related financial risks through a set of supervisory practices.

Mr. Edgardo Tongson, WWF Sustainable Finance Chief of Party, emphasized the importance of WWF's framework in helping identify the areas of support needed by local banks to meet demands on sustainability.

WWF Engagement Manager Claine Avelino also pointed to WWF’s annual Sustainable Banking Assessment report, which helps local banks analyze strengths and gaps in their initiatives against international standards and the new Circular, and identifying areas of support for banks to readily comply.

Given the range of internationally accepted sustainability reporting frameworks, WWF Sustainable Finance Chief of Party Edgardo Tongson highlighted the need for alignment among standard-setters and report preparers, and the opportunity to meet increasingly sophisticated investor expectations on sustainability.

Philippine banks were also invited to join the Principles for Responsible Banking by UNEP Finance Initiative Yuki Yasui, which currently has 180 signatories collectively worth over $47T, roughly a third of global banking assets. The Principles were developed by banks, for banks, to ensure that the sector, which has become increasingly intertwined with the world’s finite natural resources, is resilient and sustainable through international cooperation. The Philippines’ own DBP is one of 30 founding member banks of the PRB.

WWF and BAP will work with stakeholders in the finance sector to integrate sustainability into banks’ strategies, products, and corporate governance and risk management frameworks. A series of webinars will be launched to support banks in meeting supervisory expectations while unlocking sustainable development opportunities for their clients and stakeholders in repairing the Philippine economy post COVID-19.
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