Matteo Guidicelli Rewarding Himself with Popeye's After a Workout

Wazzup Pilipinas!


Should bloggers/vloggers be considered among the influencers or is there a specific definition of influencers as pertaining only to those celebrities or mainstream-popular personalities?. There is such a thing as macro and micro influencers, wherein bloggers/vloggers, may they be newbies or with small followings, are accepted as micro influencers.

People who brand themselves as influencers where you mostly just see them smile, flex a muscle, show off their cleavage, and look cute infront of the camera to pose for a photo or video ops or on their mobile phones to do a selfie with the products are what is prominent on mainstream media and online or social media. They will argue that it is very rare for consumers to read anymore, and pretty faces with short captions are enough to persuade their fans to patronize a product or service. Most are just reacting immediately on clickbait headlines or titles and would rarely click on a link to read more content about the story.

Is content no longer king and nowadays you just need a pretty face, a well-endowed physique, and willing to flex those abs, expose those cleavages, show off those sexy moves, etc. to sell a brand?

The recent video advertisement of Central Delivery with Popeye's resto shows Matteo Guidicelli doing his workout at a gym with so many of Popeyes logo placements printed in packages well-placed at prominent places at the gym, then ends with him at a push down slanted position probably sipping a cola or iced tea with the Popeyes logo on the cup, and then a photo of several Popeyes products - fried chicken, burger and fries, come out trying to bring that message of rewarding yourself.


We never heard anything about what makes Popeyes different or special compared to other brands. All they showed was Matteo doing his workout.... or was the ad only to inform us about Central Delivery as an alternative food delivery option.

Which makes no sense. After all that sweat working out, you'll gain back all that fat with those junk food.

We're you convinced to run over at the said resto or order food for delivery at Popeyes via Central Delivery?

How about with Matteo's unboxing of the PS4? We're you convinced to buy a Playstation and show a better unboxing? Lol

If you were, then substantial content is indeed no longer a priority.

It's like another Piolo Pascual and Derek Ramsey with their Dunkin Donuts promotion. These two celebrities are known for their fit and fab bodies but it is very unlikely that they would waste all their efforts by eating those sugary donuts....even as occasional rewards to themselves. For celebrities, their physical appearance is an investment that they should maintain well to remain an eye-candy for their fans.

Now there are several more examples of how influencers seems to be just paid endorsers that do not really embody truthfulness and realism as actual patrons of the products they are endorsing. But it would make this a very long article.

Should brands collaborate with bloggers/vloggers instead? Are they more credible when it comes to reviewing or featuring brands? That is open to another argument on its own.

Break the cycle of stunting in children - Save the Children Philippines

Wazzup Pilipinas! Save the Children Philippines has raised the urgency of diverse and immediate implementation of social protection, health and nutrition programs for vulnerable families to end stunting among children that remains unresolved for decades. The child rights organization made the call in time for President Duterte’s penultimate State of the Nation Address (SONA) on Monday, where he is expected to report on the country’s status and the government’s agenda on COVID-19 pandemic response. “As the Philippines marks the 30th year of ratification of the Convention on the Rights of the Child, a huge number of children still languish in prolonged hunger and undernutrition worsened by the present health crisis,” said Atty. Alberto Muyot, Chief Executive Officer of Save the Children Philippines. The convention respects and fulfills the rights of every child to survival and development, to be protected from discrimination and violence, and to be given a platform to speak up and be listened to by adults and the government. Meanwhile, the World Bank’s Systematic Country Diagnostic report in June 2020 described the overall child nutrition picture in the Philippines as a puzzle where the country’s stunting rate stagnated between 2000 and 2015 despite the improvement of health and economic standards. It cited that 11 of the 17 regions expose up to 50 per cent of children to stunting due to high incidence of poverty. Save the Children Philippines, in its almost forty years of operations, has been addressing issues on malnutrition and stunting among Filipino children through its different health and nutrition support programs. In 2016, Save the Children Philippines began to implement Project NURTURE (Nutrition among Urban Poor through Unified Response) in eight deprived barangays in Navotas City. Now, it has expanded to Villareal, Samar on July 6, 2020 to protect deprived and marginalized children from chronic and acute malnutrition, as part of its COVID-19 response. It advocated for the enactment of the First 1,000 Days Law (Republic Act No. 11148 or Kalusugan at Nutrisyon ng Mag-Nanay Act) in November 2019 that seeks to reduce malnutrition rates by focusing on high-impact and evidence-based nutrition interventions and programs to children and lactating mothers. Both World Bank and Save the Children Philippines consider stunting as cyclical because women who were themselves stunted in childhood tend to have stunted children. Good health and nutrition in the first 1,000 days from conception to the first two years of a child have the greatest power to break the vicious cycle. “The Philippines is one of the countries in the world with the highest number of stunted children. We hope that as we face the global pandemic as one nation, the government will put a premium on child protection against hunger and sickness to ensure their survival,” said Muyot.

DOTr condemns driver of Joanna Jesh Transport

Wazzup Pilipinas!

The Department of Transportation (DOTr) strongly condemns the driver of the Joanna Jesh Transport public utility bus (PUB) with license plate number CAP 5133 for gross violation of road transport rules, as captured in a video by a concerned netizen that was posted in social media.

The posted video shows the Joanna Jesh Transport public utility bus as it speeds recklessly along the EDSA Busway hitting several lane separator barriers as it passed by. The barriers hit several private vehicles that were on the lane adjacent to the Busway as shown in the video.

With this, Transportation Secretary Arthur Tugade has directed both the Land Transportation Franchising and Regulatory Board (LTFRB) and the Land Transportation Office (LTO) to conduct an immediate investigation, and issue the necessary show cause order today to the said operator and driver of Joanna Jesh Transport public utility bus.

Upon receipt of the Secretary's directive, both agencies have already committed to act on the matter with dispatch, institute the necessary proceedings, and will not hesitate to impose the appropriate sanctions as warranted.

Let this serve as a warning to all our road transport partners that the DOTr, LTRB and LTO will never tolerate this irresponsible and reckless manner of driving by authorized PUBs which poses a danger to life and possible damage to property.

We will apply the full force of the law.