Monday, August 26, 2019

Should Media Accept Tokens of Aporeciation in Exchange of Their Service?

Wazzup Pilipinas!

As a member of the media, whether its traditional like TV, radio and print, or the new and better online media which includes blogs and social media, should you expect to receive, or demand, something in exchange of a coverage, feature or write-up ?

The reason why traditional media is being accused of being paid purveyor of fake and biased news is mainly because they accept what could be called honorarium, talent fee, tokens, loot bags or complimentary gifts, etc. because admit it or not, our stories could be greatly influenced by perks, freebies and privileges especially if they are of considerable value. Of course you would feel somewhat obligated to be at his goid side thus giving him or her a better side of the story.

It has been a common practice especially at gatherings like events, presscons, media launches, etc., that the PR or company would provide something in return for the media's attendance, but this culture has worsen because many media would not put out your story if they don't get something in return. Others would not show or publish if there is no money involved. That is why many would try their best to pamper them with everything to make their visit worth their time. So aside from their salaries with their respective media outfits, media people also gain something when assigned to field duty...or receive gifts too when guests visit their studio for promotion or interview.

Don't you think the media should also be like government employees that are prohibited from accepting gifts or any form of "thank you" for a job well done?

Our decisions should not be influenced. All kinds of "extra" compensation or a show of gratitude could corrupt us to the favor of the more generous. Just as how bloggers and media would prefer attending events organized by those known for giving out better "tokens of appreciation".

Sunday, August 25, 2019

Digital Promotion & Online Influencers Forum 2019

Wazzup Pilipinas!

"The local influencer industry rates peg the rates of micro-influencer — accounts with 10,000 to 100,000 followers — between P20,000 to P40,000 per post, while nano-influencers  (who have 1,000 to 10,000 followers) are paid P5,000 to P10,000 per post." - GMA News

Those figures sort of motivates you to try becoming an influencer, but if youbare already among those, you may be wonderibg why you are not getting as much as what was pegged per number of followers, or maybe puzzled why you haven't reached those numbers yet to proudly flaunt that you are an influencer already.

The word Influencer had been used by many.  It is one of the most sought-after status for Vloggers, Bloggers, Instagrammers, YouTubers, and other online creators because within it is the connection to various brands and products.  But are influencers really just based on numbers or are we not seeing the reality of the term.

Do you think you are an influencer?

What does it take to be a “real” influencer?

Does number of followers, subscribers, etc matter in being an influencer?

For the past decade, we have witnessed how social media grew rapidly in importance. 40 %, if not more, of the world’s population actively use social media. I believe those who are not yet in social media are those who are still unable to purchase a smartphone, or have no Internet access at the far-flung areas where telcos have not penetrated yet.

Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic. They make regular posts about that topic on their preferred  social media channels and generate large followings of enthusiastic engaged people who pay close attention to their views.

The bulk of social influencer marketing today occurs in social media, predominantly with micro influencers, and blogging. Industry experts and thought leaders such as journalists can also be considered influencers and hold an important position for brands. Then there are celebrities. These were the original influencers, and they still have a role to play, although their importance as influencers is waning.

Bloggers and influencers in social media (predominantly micro-bloggers) have the most authentic and active relationships with their fans. Brands are now recognizing and encouraging this.

Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Without any doubt, people look up to influencers in social media to guide them with their decision making.

The influencers have the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience."

"Influencer marketing will stay, despite the criticisms, the value of Influencers on Social media marketing will continue to rise and over time brands would realize the effect of influencers on their marketing.

The value of bloggers, vloggers  and online strategists will increase- globally. But before that will happen- Influencers need to improve content, strategies and ways of connecting with the audience- it means creating meaningful, useful and purposeful content.

Is your blog content making any sense? Is it helping anyone in your community right  now? Is it highlighting an important service, business or information? 20 years from now will your videos matter? Will your website articles create value for small and big businesses in the long run? When coming up with content make sure to strive for longevity- the content should remain relevant, the words used should be hyper targeted. Only Influencers worthy content will win- time to ask yourself if your content is helping a specific type of industry.

Influencer marketing will become a Billion Dollar Industry but only for those who create the right content and for those who influence correctly."

It is a perfect time to witness the gathering of digital story tellers and

Get to know our moderators and panelists at the Online Influencers Forum on August 30 at 10am happening at the Megatrade Hall of SM Megamall

Meet them personally at the event as they share their own insights on the benefits of online influencers to brands or businesse

The forum is brought to you by Ex-Link Events and Wazzup Pilipinas as part of the 10th run of the Philippine Business and Entrepreneurs Expo

#OnlineInfluencersForum #WazzupPilipinas #PBEX

Proactiv+ Frequently Asked Questions (FAQs)

Wazzup Pilipinas!

Everyone wants to have clear, flawless or blemish-free skin absent of acne or pimples. Our confidence goes through the ceiling if we could keep our face looking fresh and clean.

We're sure then that you also have so many questions about skin care - what to use and how to properly clean and maintain the beauty of our skin, especially our face, so here are some frequently asked questions about the leading skin care product with optimum performance - Proactiv Plus.


1. What is Proactiv+ 3-Step Clear Skin System?

Proactiv+ 3-Step Clear Skin System is a 3-Step system that clears blemishes and prevent future breakouts.

Proactiv+ 3-Step Clear Skin System also helps to:

• Clear Blemishes and prevent future breakouts
• Hydrate and soften skin
• Improve visible texture and clarity
• Reduce visible pore size
• Control and balance oily skin
• Helps reduce the appearance of redness
• Brighten and smooth skin
• Enhance overall skin radiance
• Diminish look of dark marks and wrinkles

2. Who can use Proactiv+ 3-Step Clear Skin System?

Proactiv+ 3-Step Clear Skin System is for any teen or adult who struggles with blemish-prone skin and suffers from breakouts.

It works for men and women of all ages, skin types and ethnicities and will appeal especially to women in their twenties, thirties, forties and fifties who desire high quality skincare products.

The recommended age to begin using Proactiv+ 3-Step Clear Skin System is 12 years and older, however the products are safe and effective for all age groups with adolescent and adult breakouts. For pre-
teens, we recommend that you start slowly, by using the products every other day.

However, if you are unsure, we suggest that you consult your GP or pediatrician before using the products.

3. Can I use Proactiv+ 3-Step Clear Skin System on my body as well as my face?

Yes, you can use Proactiv+ 3-Step Clear Skin System on any blemish-prone area.

4. Will Proactiv+ 3-Step Clear Skin System work if I use the products individually rather than as a system?

The products within the Proactiv+ 3-Step Clear Skin System have been carefully designed to work together to achieve maximum results. Each product has been formulated to complement the other two.

To keep your skin looking and feeling its best, use the products together as a system. You will also receive optimum results by using them twice a day as directed.

5. Will Proactiv+ 3-Step Clear Skin System clog my pores?

No. Proactiv+ 3-Step Clear Skin System was formulated to be non-comedogenic (non-pore-clogging).

6. Is Proactiv+ 3-Step Clear Skin System an anti-ageing regime?

Proactiv+ 3-Step Clear Skin System is better described as an anti-blemish regime designed with skin care benefits in mind - notably smaller looking pores, improved texture and tone, visibly faded
unwanted pigmentation, demised appearance of fine lines and wrinkles, enhanced hydration and suppleness, and a brighter, more luminous complexion.

7. Can I wear make-up over Proactiv+ 3-Step Clear Skin System?

Yes, you can still wear make-up, but always look for products that are non-comedogenic and oil-free.

And always remove make-up before working out.

8. I am outside in direct sunlight for most of the day. Is it safe to use Proactiv+ 3-Step Clear Skin System?

Yes. However, you should always wear a sunscreen of at least SPF 15. Apply Proactiv+ 3-Step Clear Skin System first, then the sunscreen.

9. Does Proactiv+ 3-Step Clear Skin System have any side effects?

Side effects are usually mild, and include drying or irritation in some users who are sensitive to Salicylic Acid. If you are concerned or desire more information, we recommend you discuss with your GP.

10. Is Proactiv+ 3-Step Clear Skin System hypoallergenic?

Proactiv+ 3-Step Clear Skin System is not for people who are allergic to Salicylic Acid. However, many of our ingredients were selected due to their hypoallergenic properties. The products founds within the
Proactiv+ 3-Step System are also paraben-free, oil-free, non-comedogenic (non pore-clogging) and suitable for all skin types.

11. Is Proactiv+ 3-Step Clear Skin System sold as pack or can components be bought individually?

Proactiv+ 3-Step Clear Skin System is sold as a kit. It includes Skin Smoothing Exfoliator, Pore Targeting Treatment and Complexion Perfecting Hydrator.

The Proactiv+ 3-Step Clear Skin System is available at Watsons and SM Department stores nationwide.

Proactiv+ 30-day kit is sold at Php3,250 and includes the Skin Smoothing Exfoliator 60 ml, Pore Targeting Treatment 30ml and the Complexion Perfecting Hydrator 30 ml while the Proactiv+ 60-day kit is sold at
Php4,680 and includes Skin Smoothing Exfoliator 120 ml, Pore Targeting Treatment 60ml, and Complexion Perfecting Hydrator 60 ml.
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