UE Prof-Filmmaker Bags Gawad Dr. Pio Valenzuela

Wazzup Pilipinas!

University of the East College of Fine Arts, Architecture and Design professor and filmmaker Richard Soriano Legaspi was recently awarded the Gawad Dr. Pio Valenzuela for film by the City Government of Valenzuela in commemoration of its local hero’s 150th birth anniversary.

The award is the highest and most prestigious recognition conferred by the local government to Valenzuela City residents who have excelled in their respective fields, made significant contributions to the welfare of the city and lived true to the values of the late Dr. Valenzuela.

Legaspi completed his Bachelor of Fine Arts major in Advertising Arts at UE Caloocan. He is a two-time Gawad CCP awardee, recipient of the Palanca Memorial Awards for Literature in 2012 for his screenplay “Primera Bella,” Cinemalaya winner for his short film “Manenaya,” recipient of the National Commission for Culture and the Arts grant in 2009 (“Kinulayang Kiti”) and 2012 (“Pipo”), and Cinema One Originals winner for “Paano Ko Sasabihin?” in 2009, among others.

He is a graduate of Ricky Lee’s 14th scriptwriting workshop, directing fellow at the Asian Film Academy in Busan, South Korea, and recipient of the UNESCO Laureate artist recognition in 2013, eventually becoming a resident artist of the Università delle Idee in Italy. 

Legaspi was also invited by the Taoyuan Cultural Department in Taiwan to Sianguang 2nd Village to work on his socially engaged art projects.

He won the Silver Prize for moving images at the International Photography Awards in 2017 and was honored by the Film Development Council of the Philippines on the same year as one of its Film Ambassadors for winning in Kingston, Jamaica.

Legaspi, who hails from Barangay Maysan, acknowledged the big role played by the city in his works. “Halos lahat ng munting pelikula ko at iba pang mga likhang-sining ay bunga ng mga kuwento mula sa mga pabrika, mga pamahiin, pagtakbo sa sementeryo dahil may shooting, panghuhuli ng tilapia sa Tagalag, pagtawid-sakay ng bangka mula Arkong Bato hanggang Isla, pamimitas ng makopa sa Mabolo, panghuhuli ng isdang kataba, tagu-taguan sa Paransilyo at praktis ng dula-dulaan sa Poblacion,” the proud Valenzuelano said in his acceptance speech.

The other awardees are ABS-CBN News Channel (ANC) political correspondent Christian Esguerra (journalism), Our Lady of Fatima University and Philippine Association of Colleges and Universities president Dr. Caroline Marian Enriquez (education), De La Salle University-Manila Filipino Department chair Dr. Ernesto Carandang II (literature), One Valenzuela blogger Rochelle Silverio (social media), Department of Education Undersecretary for Finance Annalyn Sevilla (government service), and Dr. Elpidio Serapio (community service), posthumous.

The 2019 Gawad Dr. Pio Valenzuela search committee is composed of historian Ambeth Ocampo as chair and Atty. Arnel Banas, Senate Deputy Secretary General for Administration and Finance; Dr. Nedy Torralba, president of Pamantasan ng Lungsod ng Valenzuela; Dr. Benjie Samson, Deped Valenzuela assistant superintendent; Ateneo School of Government Prof. Edgardo T. Valenzuela, Valenzuela City cultural officer Jonathan Balsamo, curator Michael King Urieta, and Atty. Librado Valenzuela, president of Museo Valenzuela Foundation, as members.

Dissimilarities Between Digital Advertising and Marketing & Social Media

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Normally whenever we talk about internet sites we make reference to platforms such as for example Facebook, and when discussing social media marketing, we make reference to a more sophisticated concept, which include dialogue, interactions, websites, metrics, etc. 

As soon as this other distinction is made, we could go back to the distinction between Digital Advertising and marketing and social media marketing. The main variation is that social media marketing is section of Digital Marketing. 

Lots of people think that by getting involved with internet sites or social media marketing they are currently doing Digital Marketing and advertising, but this isn't 100% real since there are many elements that define a Digital Advertising campaign.

What's Digital Marketing?

We could specify it as a strategy to create understanding and promote a brand name or product through the use of all available electronic digital channels. Its primary components happen to be:

ONLINE MARKETING:

SEM (SEARCH ENGINE MARKETING TECHNIQUES), which include SEO (SEARCH ENGINE MARKETING) and PPC specialist. For all these services you can contact www.shoutagency.com.au to market your website online.

Smart Phones

Mobile marketplaces (Google Play, Apple company Retailer, etc.)

Email Marketing

Digital programs without Web:

Television,

Radio

SMS messages

Digital signage (inside and out-of-doors)

Social Media can be an important section of Digital Marketing.

What is social media marketing?

The words social media marketing have been probably the most talked about in the wonderful world of Digital Marketing lately. The accomplishment of the brand new generation of social media marketing platforms, generally Facebook and Tweets, has revolutionized how we interact, socialize, purchase and has furthermore provided Digital Advertising and marketing with new stations. 

Social Media may be the term we make use of to spell it out the systems that unite individuals in the change of information. Typically the most popular social media websites happen to be: Facebook, Twitter, Search engines+, Pinterest, Tumblr, LinkedIn, StumbleUpon and YouTube. 

The social media takes benefit of internet sites for marketing connection purposes through several tools. Every social media marketing network has group of different tools you can use by men and women and businesses to benefit from them from the idea of look at of marketing. 

For instance, Facebook has admirer pages (Admirer Webpages) that let companies or manufacturers to connect to individuals through them. Exactly the same applies to LinkedIn and its own corporate web pages or Google+ web pages.

Overall, social media is the usage of social networks within the marketing device of an organization or business.

Which are the main differences?

The Goal

While social media is simply employing social networks within the communication of corporations, content marketing is in charge of developing content that basically catches the eye of people.

The implies used

Marketing in internet sites is about using internet sites, while in information marketing, various factors such as sites, videos, pictures, etc. are linked.

The planning

Marketing in internet sites can be slightly simple; you merely need to review where the market is (although some don't) and open a merchant account on that social networking. 

In content advertising, it really is about analyzing the general public, understanding what it really is that you want to consume, and moving on to generate and share perfect content with the proper tools.

PBEX 2019: 10 Years of Growing Your Business More!

Wazzup Pilipinas!

Join the first and the premier SME Expo in the country, the 10th Philippine Business and Entrepreneurs Expo set this August 30 – September 1, 2019, at Megatrade Hall 2, 5th Floor Mega B, SM Megamall, Mandaluyong City.

The event is for Micro, Small and Medium Enterprises (MSME) who are looking for new business partners and dealers.

Contribution of SMEs in the Philippines
According to the Philippines Statistics Authority (PSA) in 2017, they have recorded a total of 924,721 business enterprises operating in the Philippines.

Micro, small and medium enterprises (MSMEs) account for 99.56% (920,677) of the total establishments, of which 89.59% (828,436) were microenterprises, 9.56% (88,412) were small enterprises, and 0.41% (3,829) were medium enterprises. Large enterprises made up the remaining 0.44% (4,044).

In addition, PSA also cited that the top five (5) industries in terms of the number of MSMEs in 2017 are coming from: Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles with 423,637 establishments; Accommodation and Food Service Activities with 121,740; Manufacturing with 116,071 establishments; Other Service Activities with 57,491 establishments; and Financial and Insurance Activities with 41,012 establishments.

These industries accounted for about 82.54% of the total number of MSME establishments.

PSA discovered that MSMEs generated a total of 4,922,251 jobs in 2017 versus 2,909,838 for the large enterprises. This indicates that MSMEs contributed almost 62.9% of the total jobs generated by all types of business establishments that year. Of these, 30.3% or 2,369,748 jobs were generated by micro-enterprises; 25.9% or 2,024,470 by small enterprises; and 6.7% or 528,033 by medium enterprises.

Why Visit the 10th PBEX 2019?

The event generates 10,000 visitors coming from different parts of Metro Manila, Rizal Provinces and Luzon. These visitors can select from over 200 companies offering different business opportunities. Several partners associations are conducting different business conferences and learning activities inside the three-day event.
The focus of the conferences and learning events are success stories, best practices, and trends that will aid aspiring and existing business owners in growing and expanding their business.

Among the categories that will be showcased in the events are health and beauty, food franchise and dealership, technology, bank, and finance, and transportation.

The 10th Philippine Business and Entrepreneurs Expo is an important event for MSMEs in the country. For years, MSMEs benefitted from the event by getting (1) more business partners, (2) strong engagement from the target market, and (3) additional learnings and insights from other successful companies.


10th PBEX 2019 Activities


Day 1: Implanting ways to communicate and support businesses

Opening the 10th Philippine Business and Entrepreneurs’ Expo on Friday (August 30, 2019) is the Online Influencers Forum at 10:00 am, which gathers together businesses and digital storytellers – content creators ranging from bloggers, vloggers, and social media personalities – to learn how business can adapt the way they communicate with their customers and how content creators can convey the messages businesses want to convey to their customer base.

To follow the Opening Ceremony set at 1:00 pm is the Business Financing & Security Summit from 3:00 pm to 7:00pm, where financial institutions teach businesses the ways of extending their finances to expand their enterprises.


Day 2: Recognizing civic organizations and exemplary businesses

Day 2 (Saturday, August 31, 2019) will be opened with a Rotary Community Corps Convention at 10:00 am wherein livelihood businesses supported by the clubs of Rotary International District 3800 meet and discuss how they can make themselves more efficient and sustainable. This will be followed by a special program led by host club Rotary Club of Mutya ng Pasig from 1:00 pm to 6:00 pm.

This year’s SME Idols will be recognized in the awarding ceremony set at 6:00 pm onwards. SME Idols honor SME excellence in different categories.


Day 3: Expanding Business Knowledge

The third day (Sunday, September 01, 2019) is dedicated to developing business acumen as livelihood workshops supported by CDO (starting at 10:00 am) and BizDev Forum (starting at 2:00 pm) fill visitors with knowledge that they can apply to expand their business.

The BizDev Forum has invited RJ Ledesma of Mercato Centrale, Butz Bartolome of GMB Franchise Developers, Ray Anthony Rosales of ROSSA, HROD Consultant Candy Mauricio and Jorge Wienike of Tokyo Tempura to share their lessons on finding niche markets, franchising, market understanding, workplace well-being, and surviving entrepreneurship.


Ten years of expanding and growing businesses

The 10th Philippine Businesses and Entrepreneurs’ Expo continues to motivate people to Start running their own businesses, Expand their knowledge in running it, and Connect with like-minded individuals and organizations who can help them level up.

Growing businesses is always at the heart of PBEX, and everyone is encouraged to visit and celebrate this milestone event.
This event is sponsored by CDO, Brother Philippines, Citibank, Malungai LifeOil and SKYBIZ; and is supported by Ka-Entrep, The Pasig City Chamber of Commerce and Industry, Inc., Rotary International District 3800 (Zone 6 – Pasig), Rotary Club of Mutya ng Pasig, Inner Wheel Club of Antipolo Central, Philippine Marketing Association, Philippine Chamber of Commerce and Industry and the Department of Trade and Industry.

For partnerships, call tel. no. 633-0153, SMS 0920 924 2532 / 0920 981 4376 or email info@exlinkevents.com. (Program subject to change without prior notice)