Wazzup Pilipinas!
These days, HR professionals don’t exclusively work for one company. In recent years, demand for HR consultants has grown steadily. This trend shows no signs of slowing in the near future.
That said, HR professionals who want to take advantage of this opportunity need to successfully market their services. Email can be particularly useful, as it remains one of the most effective digital marketing channels.
If you’re designing your first email marketing campaign, it’s essential to pay attention to best practices like personalizing subject lines and using anemail address checker. Keep the following tips in mind to achieve the best possible results.
Optimize for Mobile
These days, more people check email on mobile devices than on computers. Thus, it’s important that your messages are easily scannable on mobile devices. Avoid large sections of text and use formatting options like headers to organize your content. Include images, graphics, or video to break up the text.
Be Casual
When sending emails, you obviously want to convey to potential clients that you are a professional. That doesn’t mean you need to rely solely on technical language. It’s important that people receiving your emails feel like you are a real person. Using a casual and friendly tone can help you make the right first impression.
Offer Value
People who sign up to receive your emails do so because they believe you can offer them valuable content. Deliver on this expectation by making sure you have something to say whenever you send a message.
Merely promoting your services isn’t enough. You need to provide content a recipient can use in a practical manner. This can be as simple as sending emails with tips for navigating common HR situations.
Include the Recipient’s Name
An email marketing campaign won’t yield a substantial return on investment if no one actually opens your emails. That’s why it’s important to leverage tactics that can boost your open rate. Simply including a recipient’s name in the email subject line is an easy and effective way to do so. Personalized subject lines have been shown to boost email open rates by as much as 50%.
Edit Carefully
This may seem obvious, but it’s still worth mentioning. Too many marketers are in a rush to send out emails the moment they finish drafting them. This can cause them to send messages that contain numerous errors. You won’t make a good impression on a potential client if you appear like you don’t pay attention to detail.
Take the time to edit your emails, and have others look them over as well. They may spot mistakes you otherwise would have missed.
Monitor Your Progress
This might be the most important tip you can remember as you plan an email marketing campaign. You shouldn’t automatically assume a campaign will deliver results. It’s essential to monitor your performance by tracking open rates, conversions, and other key metrics on a regular basis.
Applying these tips to your email marketing strategy will help you attract more clients to your HR consulting business. However, you also need to monitor your campaigns. Doing so will help you learn how to improve them in the future.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
