Cusi Bags GSP Award

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The Department of Energy (DOE) headed by Secretary Alfonso G. Cusi was given an Institutional Citation Award by the Girl Scouts of the Philippines (GSP) during its 24th National Council Convention and Triennial Awards on May 26, 2018 at the Summit Ridge Hotel in Tagaytay City.

In January 2018, the DOE held a ceremonial signing with the GSP to train around 2.2 million Girl Scouts nationwide on E-Power Mo’s E-Safety on efficiency and conservation.

The DOE-GSP partnership conducts lectures on basic electricity concepts and energy consumption of various appliances as well as hands-on experiments.

It also aims to encourage Girl Scouts to pursue energy-related careers by stimulating their interests and passion despite the challenges in gender stereotyping.

Receiving the award for Cusi is DOE-CWPO Supervising Science Research Specialist Engr. Milo G. Lilang (2nd from left) together with (L-R) GSP National Executive Director Dolores T. Santiago, GSP National President Susan R. Locsin and GSP 24th National Council Convention Awards Committee Chairperson Dr. Paz H. Diaz.

OTHER PHOTO

EMPOWERED WOMEN: The DOE Gender and Development Focal Point System (GAD-FPS) headed by Dir. Mylene C. Capongcol figured prominently in the recognition given to the Department of Energy as Institutional Citation Awardee during the Girl Scouts of the Philippines (GSP) 24th National Council Convention and Triennial Awards in Tagaytay City last Saturday.

The award cited DOE's unwavering support to GSP through its ENEReady and EnerKids programs.

Aligned with the DOE's #EPowerMo campaign, the #ENEReady and #EnerKids programs aim to promote gender balance and development in the energy sector and educate the younger generation on energy efficiency and conservation measures.

DOE GAD-FPS officers in photo are (L-R) Oil Industry Management Bureau Asst. Dir. Rodela I. Romero, CWPO Chief Helen B. Arias, Energy Policy and Planning Bureau Asst. Dir. Carmencita A. Bariso, and Energy Research and Testing Laboratory Services Dir. Amelia M. De Guzman.

SAGC Joins PRRD in his Official Visit to the Republic of Korea

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Earlier in the afternoon of 5 June 2018, Energy Secretary Alfonso G. Cusi (right), received letters of intent from several Korean companies for possible investments in the country's energy sector during the Philippines-Korea Business Forum and Luncheon hosted by the Korean Business Community for President Rodrigo R. Duterte.

Secretary Alfonso G. Cusi presents to President Rodrigo R. Duterte, the letters of intent submitted by Korean firms SK Engineering & Construction, Sy Enc Co. Ltd., BKS Energy Industry Ltd., and SK E&S for various potential energy investments in the country.

Energy  Secretary Alfonso G. Cusi joins President Rodrigo R. Duterte and Cabinet Members in a meeting with the Filipino community in South Korea on 3 June 2018.

Be Wary of Celebrity Or Influencer Endorsements, They're Most Likely Be Fake

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Most of the time it is hard to believe truthfulness in everything when you know what's really happening behind all those brand promotions.

Many of us could not really scrutinize on the brand shortcomings and mention the epic fails because we fear that we may no longer get invited for future collaborations.

Naturally, the brands or PRs would screen the media or bloggers and retain only those who give a favorable review or feature, and avoid the critics.

Thus, the consuming public would mostly get to read only the positive stories, and less of the intriguing or controversial issues.

During my first year as a blogger, I got hired to talk negatively about a certain brand, and the sponsor was the competition. However, I was truly disgusted with the brand so I had very little problem coming out with nasty stories because they were all true.

But the point here is that both media and bloggers could actually be hired and get paid to either promote or demote certain brands, products, services and even people.

Paid ads actually benefit those with deep pockets because people would think that the brands with lavish publicity in the form of ads (trad or online), endorsers (celebrities or influencers), CSRs, campaigns, outreaches, etc., are the better brands.

This is the nasty truth within our community. People should not believe everything media or bloggers say because we've been pollutted by insincerities brought about by the aim to earn big, or become more popular.

Trust noone but yourself. You should put trust less for brands with celebrity endorsements since these celebrities are all given a hefty talent fee to endorse. This is probably why even known fitness and health buffs are endorsing junk food, canned foods, and sugar-filled treats, which we all know are not the most preferred and ideal to recommend.

Celebrities would say good things about the brand since they are getting a pretty good ex-deal with the arrangement. Remember glutathione endorsements, when the endorser already has great white complexion already. Canned food endorsement for fit and fab physical appearance? But we all know those fabulous abs resulted from strenous exercises and better diet.

We could list down several examples but that would make this blog too lengthy.

Overall, consumers should be the critic themselves and must not rely on hearsay or even glamorous testimonials because nowadays almost everyone has a price, and those big corporations could easily come up with a massive campaign to make themselves and their products, services and people, look good even when they are not.