Wazzup Pilipinas!
With a steadily growing Internet penetration rate, and an ongoing surge in smartphone adoption, the Philippines is in the midst of a digital transformation that not only affects daily life, but is also expected to drive an uptake in digitization among businesses in terms of operations and decision-making. ePLDT, the digital enterprise enabler of the PLDT Group, strongly urges organizations to consider a Big Data Analytics strategy to accelerate business growth.
"Every person somehow leaves a digital footprint, whether it’s on social media or with electronic transactions. There is a tremendous amount of data waiting to be mined, refined, and analyzed. With the right infrastructure, tools, and expertise, valuable insight can be gleaned from all this information," said ePLDT Group Chief Operating Officer Nerissa S. Ramos.
Citing a study by Bain & Company, Ramos said that companies with Big Data platforms are two times more likely to have superior financial performance within their industries, and five times more likely to make faster business decisions.
"And this is not just about speed. In this day and age, accuracy through predictive data-driven decision-making is key. By using historical data, one can understand the reasons behind past successes or failures. With this, decision-makers can make wiser business choices moving forward," she said.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
