Castrol shows some love to motorcycle community with Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 with 5-in-1 Racing Ester Formula and Castrol POWER1 ULTIMATE 10W-40

Wazzup Pilipinas!? 





Two new fully synthetic engine lubricants for motorcycle enthusiasts – designed to provide superior acceleration and performance for two-wheeled power machines -- was launched by Castrol Master Distributor, North Trend Marketing Corporation Friday, March 20 during the InsideRacing 20th Bike Festival and Trade Show at the World Trade Center in Manila.

The leading global brand of automotive and industrial lubricants introduced Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 with Racing Ester Formula and Castrol POWER1 ULTIMATE 10W-40 at the mammoth bike festival and trade show attended by biking and motorcycle enthusiasts, mobility experts and motoring media.

The two new lubricants, designed for performance riders, racing aficionados and motorcycle enthusiasts, provide race-inspired acceleration, superior engine protection and high-temperature stability engineered to perform well in Philippine riding conditions.



Big bike ownership in the country has steadily grown with more and more riders nursing a growing aspiration to own the “cool machines” that are often taken on weekend rides to scenic destinations or ridden in daily Metro Manila commutes. A vibrant big bike culture is thriving, with owners, enthusiasts and riding clubs often gathering at coffee shops or going on long rides with like-minded adventure-seekers on long adventures.



Castrol has recognized the special needs of this community by strengthening its commitment to support their evolving needs through advanced lubrication technology. The new lubricants can power up smaller bikes as well.



Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 features a 5-in-1 Racing Ester Formula used by the Castrol racing team that provides excellent acceleration and protection, smooth riding and enduring performance while keeping the engine cool throughout. It is ideal to use in the Philippine climate.

“Our primary goal is to bring the riding experience of big bike riders to the next level by providing them more power, endurance, confidence and excellent acceleration. Motorcycles, just like us, experience fatigue and stress. We need to give them proper care, the right products and careful attention. We place a great premium on performance and longevity. Castrol POWER1 ULTIMATE goes the extra mile to provide and protect your bike and its engine,” said Ronald Ang, Chief Operating Officer of North Trend Marketing Corporation.



For more information about the new Castrol lubricants, visit https://www.castrol.com/ and Castrol PH – NTM on Facebook. (END)

The Lifeblood of the Machine: Choosing Your Destiny on Two Wheels

Wazzup Pilipinas!? 

Beneath the gleaming chrome and the aggressive fairings of every motorcycle beats a mechanical heart. It is a high-stakes environment of metal-on-metal violence, where pistons fire thousands of times per minute in a controlled explosion of power. Between total mechanical triumph and catastrophic engine failure stands a single, thin film of protection: your engine oil.

Selecting the right lubricant isn't just a maintenance chore—it is a declaration of how you live your life on the road. Whether you are a pragmatic navigator of the urban sprawl or a high-speed visionary chasing the horizon, there is a formulation designed to match your pulse.

1. The Daily Commuter: The Silent Guardian

For the Value Seeker, the motorcycle is a tool of precision and reliability. You aren't looking for trophies; you’re looking to get the job done.

The Choice: Castrol Activ Essential

The Science: Utilizing Trizone Technology, this oil ensures that the engine, clutch, and gears—the holy trinity of your bike’s internals—stay protected during the grind of the daily hustle. It offers the essential protection needed to keep your journey predictable and your machine resilient.

2. The Frequent Navigator: 3X Protection for the City

The city is a battlefield of stop-and-go traffic, rising heat, and constant idling. For the rider who lives in the saddle from dawn till dusk, "standard" isn't enough.

The Choice: Castrol Activ

The Science: Featuring Actibond Technology, this synthetic-based lubricant clings to engine parts even when the engine is off. It provides 3X protection through three critical stages: start-up, running, and engine shut-down. With a life extension of +50% more than standard intervals, it’s built for the marathon, not just the sprint.

3. The City Explorer: The Hybrid of Power and Grace

When the weekend arrives, the city streets transform from a commute into a playground. You demand a bike that responds instantly—a machine that balances the practicality of the city with the soul of a performance beast.

The Choice: Castrol POWER1

The Science: This 3-in-1 Synthetic Technology is engineered for high protection and heightened performance. It flows faster and reduces internal friction, offering +100% more oil life and ensuring that every twist of the throttle feels as crisp as the first.

4. The Thrill Seeker: The Pursuit of Ultimate Glory

For those who live at the redline, there is no room for compromise. Whether it’s a long-distance adventure through punishing terrain or the high-G demands of bike racing, you require the absolute peak of chemical engineering.

The Choice: Castrol POWER1 Ultimate

The Science: This is the pinnacle—a 5-in-1 Full Synthetic Formula. It delivers the ultimate in both performance and protection, designed to withstand extreme thermal stress. With a staggering +200% oil life and Racing Ester Technology, it turns your engine into a masterpiece of efficiency, allowing you to push into the unknown with total confidence.

Which Rider Are You?

Your oil is the DNA of your engine’s longevity. From the 20W-40 reliability of the Essential line to the 10W-50 Racing Ester powerhouse, the choice you make today dictates the roar of your engine tomorrow.

Don't just ride—evolve.

Ateneo de Manila makes academic research public at the SM Book Nook

 

Wazzup Pilipinas!? 

In a move to make scholarly knowledge more accessible, the Ateneo de Manila University has donated a curated collection of its academic journals—spanning topics ranging from precolonial history to modern technology—to the Book Nook at SM North EDSA. The initiative reinforces the University’s commitment to bridging research and the public. 

 

Ateneo de Manila University Journals Support Supervisor Ramil Balubal (rightmost) gives an overview of the University’s various publications to Arch. Shereen T. Sy, Pioneer of Book Nook (center) and SM North EDSA Senior Assistant Vice President for Mall Operations Ms. Jocelyn Ann C. Lapid-Clariño (second from left), as staff look on. PHOTO: SM Book Nook

The donation features peer-reviewed texts across multiple disciplines and research areas, including Philippine history, culture, society, and interdisciplinary studies. Close to a hundred journal copies were turned over from across the Ateneo’s various signature publications, including Perspective in the Arts and Humanities, Budhi: A Journal of Ideas and Culture, Social Transformations: Journal of the Global South, Journal of Management for Global Sustainability, and Philippine Studies: Historical and Ethnographic Viewpoints, with the latest issues from 2019 to 2025. 

By bringing these journals into a public, community-oriented space, the initiative opens new pathways for learners, readers, and curious minds to engage with academic works beyond the classroom and traditional library settings.

Book Nook, a community reading initiative pioneered by Singapore-based architect Shereen Sy, reimagines everyday spaces as accessible hubs for learning and exchange. It currently has three locations in Metro Manila–at SM Podium, SM Aura Premier, and SM North EDSA–each designed as an open, free-to-use library that invites visitors to read, share, and donate books. The addition of Ateneo’s journals enriches the space by introducing peer-reviewed academic resources into a more relaxed and welcoming environment.

The Book Nook team welcomed the turnover and emphasized the significance of collaboration in advancing literacy and community engagement.

Through this initiative, the Ateneo de Manila University continues to extend the reach of its academic works, affirming the role of scholarship in public life and community development.