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Friday, May 9, 2025

The Manalo Phenomenon: When Your Surname Becomes Synonymous With the Crown


Wazzup Pilipinas!?



In the world of pageantry, where destiny twirls in glittering gowns and speaks through eloquent advocacies, one name has become a force too powerful to ignore—Manalo.


With the recent crowning of Ahtisa Manalo as Miss Universe Philippines 2025, the legacy has evolved from a curious coincidence to a jaw-dropping dynasty. And the message to future hopefuls is suddenly clear: If your last name is Manalo, you may already be halfway to the crown.


Three Queens. One Surname. Endless Victories.

It all began with Bianca Manalo, who first etched the name in national consciousness when she won Binibining Pilipinas Universe 2009. Elegant, poised, and effortlessly charming, Bianca was a trailblazer. She wasn’t just a beauty queen—she was the foundation of what would soon be known as the Manalo Era.


Fast forward to Chelsea Manalo, who made history in 2024 as the first morena Miss Universe Philippines to be crowned, sparking a national conversation on inclusivity, beauty standards, and the long-overdue celebration of diverse Filipina features. Chelsea wasn’t just a queen—she was a revolution.


And now, the crowning of Ahtisa Manalo as Miss Universe Philippines 2025 has sent the pageant world into full frenzy. Having previously earned international acclaim as Miss International 2018 1st Runner-Up, Ahtisa's triumphant return to the spotlight isn’t just impressive—it’s historic. She’s now the third Manalo to claim a top-tier national title, solidifying the surname as pageantry’s most powerful legacy.


The Name That Means “To Win”

In the Filipino language, Manalo literally means “to win.” That’s no metaphor—it’s a prophecy.


And true enough, the Manalos have been winning, not just crowns but the hearts of a nation. The surname, once simply common, now glimmers with prestige and expectation. It’s the name every pageant fan is watching, the name every aspiring beauty queen wishes they had.


Social media, naturally, has exploded with reactions:


“Forget training camps—just change your last name to Manalo.”

“Plot twist: The next Miss Universe must be a Manalo.”

“Universe, take the hint. Crown a Manalo already!”


More Than Just a Name

But let’s get real. The crown doesn’t fall on your head just because of your surname. Bianca, Chelsea, and Ahtisa earned their thrones through substance, story, and soul.


Bianca exuded charm and classic Filipina elegance.


Chelsea broke boundaries and elevated the conversation on skin color and representation.


Ahtisa displayed resilience, intellect, and a refined global queen aura.


They won not because they were Manalo—but because they embodied what it meant to win.


A Dynasty in the Making?

With three queens in the span of just over a decade—and back-to-back victories in 2024 and 2025—the Manalo lineage is no longer just a pageant footnote. It’s a living, thriving dynasty. And the question on everyone’s mind now is: Who's the next Manalo?


In a country where beauty queens are hailed like royalty, the Manalo name is now pageantry's equivalent of a royal bloodline.


Final Thoughts

What was once a surname is now a symbol—of victory, grace, advocacy, and change. The Manalo queens have not only conquered crowns; they’ve redefined what it means to represent the Filipina on the global stage.


So, to next year’s pageant aspirants: train hard, walk tall, speak with heart. But if your birth certificate happens to say Manalo, you might already have the universe conspiring in your favor.


Because in this era of beauty queens, to be a Manalo is to be destined for greatness.

SM Supermalls Champions Local Entrepreneurship at SM Dagupan's Bangus Festival

 


Wazzup Pilipinas!?



The Bangus Festival in Dagupan, known as the Milkfish Capital of the Philippines, was a celebration of the city's rich culture and hardworking people. SM Center Dagupan took the festival to the next level with its Bangus Festival Food Fiesta and up-to-70% summer sale, proudly showcasing local entrepreneurship through the SM for Micro, Small, and Medium Enterprises (MSMEs) program.


A Feast for the Senses


From April 25 to 30, SM shoppers and festival-goers enjoyed a culinary journey with flavorful bangus-inspired delicacies, cultural exhibits, and handcrafted local products. The event highlighted the importance of MSMEs in regional growth, proving that when local businesses thrive, communities flourish.






Empowering Local Businesses


SM Supermalls' Assistant Vice President for MSMEs, Royce Cabunag, and Department of Trade and Industry (DTI) representatives launched the Bangus Festival Food Fiesta, emphasizing the role of entrepreneurship in community development. The event featured MSMEs proudly displaying their finest bangus products, showcasing the best of local offerings.


A Commitment to Community Growth


"By spotlighting our MSMEs, we're helping bring their passion and products to a wider audience," shared Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. The SM for MSMEs initiative is a cornerstone of SM Supermalls' advocacy to uplift small businesses across the country.


Shopping and Savings


The Bangus Festival Sale offered up to 70% off on summer finds, making it a perfect blend of shopping, savings, and celebration. SM Supermalls continues to empower local talents and traditions, ensuring that Filipino pride and enterprise go hand-in-hand.


Join the Thriving Marketplace


SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join the SM for MSMEs program and grow your business with SM Supermalls today! Visit (link unavailable) to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location.


About SM Supermalls


SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. With a commitment to empowering MSMEs, SM Supermalls is dedicated to helping local businesses thrive across 80+ malls nationwide.

Democracy in the Mall: SM Supermalls and COMELEC Revolutionize Voting This May 12


Wazzup Pilipinas!?



The future of voting is here—and it’s air-conditioned.


As the countdown to the May 12, 2025 National and Local Elections ticks closer, a groundbreaking shift in Philippine democracy is set to unfold. SM Supermalls, in a landmark collaboration with the Commission on Elections (COMELEC), is transforming the very act of voting. Say goodbye to the days of sweat-soaked lines in sweltering school gyms. This year, democracy arrives with escalators, elevators, and even a food court just steps away.


Welcome to COMELEC Mall Voting, a game-changing initiative that brings the ballot to 20 SM malls nationwide. It's not just a pilot program—it’s a paradigm shift, designed with the Filipino voter’s comfort, convenience, and dignity in mind.


Voting Reimagined: A Comfortable, Accessible, and Secure Experience

Picture this: you step into the spacious, cool interiors of your neighborhood SM mall. Shoppers stroll by, the hum of commerce blending with civic duty. Security is tight. Directional signs are clear. Trained COMELEC staff await. This isn’t your average Sunday at the mall—it’s Election Day done right.


Through the Mall Voting Program (MVP), voters assigned to select SM Supermalls can now cast their votes in a space built for accessibility and ease. From busy parents and working professionals to senior citizens and Persons with Disabilities (PWDs), everyone benefits from a more dignified voting experience.


"We believe democracy should be inclusive, convenient, and secure,” emphasized Junias Eusebio, Vice President for Mall Operations at SM Supermalls. “By offering our malls as voting venues, we’re not just making it easier to vote—we’re helping empower every Filipino to make their voice heard.”


Who Gets to Vote in the Mall?

This opportunity is open only to those whose precincts were officially transferred to participating malls by COMELEC. Wondering if you’re one of them? You can verify through:


precinctfinder.comelec.gov.ph

Your Voter Information Sheet (VIS)

Official posters in malls


Barangay caravans or your local COMELEC office


Voting Schedule at SM Malls:

5:00 AM – 7:00 AM — Special voting window for senior citizens, PWDs, and pregnant voters

7:00 AM – 7:00 PM — Regular voting hours


Yes, companions can assist—provided they are up to the 4th degree of consanguinity or an Electoral Board member. But remember, only those whose precincts were transferred to the mall can vote there.


Where Mall Voting Happens: 20 SM Malls Across the Philippines

From Luzon to Mindanao, the following SM malls are opening their doors to democracy:


SM City Manila

SM City North EDSA

SM City Fairview

SM City Sucat

SM City Bicutan

SM City BF Parañaque

SM City East Ortigas

SM City Southmall

SM City Cauayan

SM City Baliwag

SM City Tarlac

SM City Batangas

SM City Santa Rosa

SM City Puerto Princesa

SM City Legazpi

SM City Iloilo

SM City Consolacion

SM CDO Uptown

SM CDO Downtown

SM City Butuan


This sweeping coverage ensures that more Filipinos—across multiple regions—can experience the elevated ease of mall-based voting.





Democracy and Convenience Under One Roof

This isn’t SM Supermalls’ first foray into public service. Through their Government Service Express (GSE) program, select malls already host essential services such as ID applications, business permit renewals, and more.


The Mall Voting Program is a natural evolution—another way SM is redefining civic engagement and community care.


And here’s the kicker: SM offers these venues to COMELEC rent-free, shouldering the cost for the sake of national service. Meanwhile, COMELEC ensures the integrity of the process with fully trained personnel, security protocols, and logistics readiness.


Plan Now, Vote Smart

If you're among the lucky precincts transferred to an SM mall, expect an official advisory from COMELEC. Then, on May 12, bring a valid ID, head to your assigned mall, and cast your vote in comfort.


Confirm your precinct at precinctfinder.comelec.gov.ph

Stay updated via www.smsupermalls.com or follow @smsupermalls on social media


A New Chapter for Philippine Elections

This initiative isn’t just about logistics—it’s about equity. It’s about meeting voters where they are, making civic participation more inclusive, and creating an environment where casting a ballot is no longer a burden but a right exercised with ease and pride.


So, come May 12, step into your mall not just as a shopper, but as a citizen ready to shape the nation’s future—one vote at a time.


Democracy just found a new home. And it’s in a mall near you.

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