BREAKING

Thursday, April 24, 2025

33rd Grand AdClash Kicks off with Cosmetique Asia Corporation Hair Works for a Grand Comb-back


Wazzup Pilipinas!?


             

Things are about to get real for the fourth-year students of the Polytechnic University of the Philippines’ Advertising and Public Relations program (ADPR) as the Grand AdClash is officially back in motion. The 33rd Grand AdClash formally introduced Hair Works of Cosmetique Asia Corporation as the official brand partner and co-presenter during the Memorandum of Agreement (MOA) Signing held in April. The collaboration seeks to shine on ADPR excellence and bring back the sleekness and suave to everyday styles through the brand’s range of hair products, designed to boost men’s confidence in their grooming.



The Make-it-or-Break- it Campaign Challenge

Cosmetique Asia, the creators of some of the most trusted names in Filipino personal care, is betting big on the next wave of creatives to breathe fresh life into Hair Works. In partnership with the 33rd Grand AdClash, this collaboration will put PUP Bachelor in Advertising and Public Relations (BAPR) senior students’ strategic insights and creative expertise to the test.


Four (4) teams will be this year’s players, challenged to craft compelling campaigns aligned with Hair Works’ mission, vision, and marketing objectives. Following their meeting with brand representatives during the MOA signing last April, the student teams have officially begun preparations for the final requirement of their four-year journey as Advertising and Public Relations majors.


Pogi-ssential Event Partners

Hair Works takes the spotlight at this year’s 33rd Grand AdClash, joined by official brand sponsors JBL Philippines, Lunán Co-working Space & Study Hub, and Legazy Custom Prints. Their support helps bring the event to life and highlights their commitment to student-led initiatives in advertising and public relations.


To help spread the word about the upcoming event, several media partners have come on board, including The Philippine Star, BusinessMirror, EDGE TV, The Communicator, Journal Online and WazzupPilipinas.com . Their involvement aims to boost awareness and support for the student competition.


Academic and interest-based organizations are also part of the collaboration. The Advertising and Public Relations Organization of Students (ADPROS) and the PUP Communication Society have joined the effort to strengthen student engagement and event promotion.

 

The Grand AdClash is an annual case competition for fourth year students of the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR). This competition aims to assess and showcase the students’ acquired knowledge and skills throughout the program by developing an Integrated Marketing Communications (IMC) campaign.

Child Custody Laws in the Philippines: Rights of Parents and Guardians


Wazzup Pilipinas!?



The proverb “it takes a village to raise a child” continues to ring true in the Philippines, where it’s typical for large families to share the responsibility of caring for a young child. In the absence of the biological parents, for instance, it’s common practice for grandparents and relatives to step in and assume the role of a child’s primary guardian and caregiver. It’s also no wonder that child custody is among the most difficult and emotional of legal issues that a family can face.

Anyone who is having difficulties with child custody should consult a respected law firm in the Philippines to get bespoke guidance about their legal rights and responsibilities. The advice of a legal professional will help them find the course of action that suits their particular situation. At the same time, it also helps to gain a general understanding of child custody laws in the country.

To that end, here’s an overview of local child custody laws.


What Is Child Custody?

In simple terms, child custody refers to the legal right to take care of a child and make decisions on their behalf. In the Philippines, custody covers both physical custody, which is concerned with where the child lives, and legal custody, which is about who makes key decisions about the child's upbringing, including education, health, and religion.

The main guiding principle in all custody cases is mainly focused on the best interests of the child. Rather than the convenience of adults, courts are more focused on where the child will be safest, most stable, and most emotionally supported.


Who Has Custody by Default?

Custody rules can differ depending on the parents’ marital status. For married parents, both mother and father have joint parental authority. If the couple separates, they may agree on who takes custody, or the court may decide for them.

For unmarried parents, the law gives custody of the child, especially those under seven years old, to the mother. The basis of this is the belief that young children need their mother’s care. The mother may still lose custody if she is proven unfit due to neglect, abuse, or other serious concerns. If the child is older than seven, the court may consider the child’s preference. This is, of course, provided that the chosen parent or guardian is capable of meeting the child’s needs.


What About Grandparents and Other Relatives?

In some families, grandparents, aunts and uncles, or even older siblings can step in as primary caregivers. This often happens when a child is left behind by parents who become seriously ill or simply walk away from their responsibilities. Informal arrangements are common in the country, such as when the parents are simply working overseas and have not abandoned the child. However, there are times when relatives want to pursue legal custody to protect both their rights and the child’s welfare.


The law allows custody to be granted to a relative or guardian if:

● Both parents are deceased, absent, or unfit

● The child has been abandoned

● The guardian can show consistent care and support over time

In such cases, the court considers the guardian’s ability to provide a stable, loving environment and act in the child’s best interests.


How Do Courts Decide Custody Cases?

When a custody case reaches the court, a judge will carefully weigh several factors. These include:

● The child’s age and emotional needs

● Each party’s capacity to care for the child

● The relationship between the child and the potential guardian

● The environment in which the child would live

● Any history of abuse, violence, or neglect

The child’s voice also matters, especially if they are at least seven years old. Courts may consider their preference but will not automatically follow it if it’s not in the child’s best interest.


How Does One Start Pursuing Custody?

For those who want to make custody official, the process typically starts by filing a Petition for Custody with the Family Court in the child’s place of residence. While it may sound complicated, the goal is to establish a legal foundation for the child’s protection and care. It’s highly recommended to consult a family lawyer for this type of undertaking.


What Happens in Emergency Situations?

If a child is in danger—whether due to abuse, neglect, or domestic violence—emergency options are available. A caregiver or concerned party may seek temporary custody through the court or reach out to the Department of Social Welfare and Development (DSWD) for protective services. In such cases, quick legal action may prevent further harm and provide immediate stability for the child.


How About Visitation Rights and Parental Access?

Even if a parent loses custody, they may still have the right to visit the child. This is, of course, unless the court sees visitation as harmful. Courts can limit or supervise visits if there's a history of violence or if the child feels unsafe. The goal is to keep the child connected to both parents when appropriate, while ensuring a safe and supportive environment.


What Can Be Done When Situations Change?

It’s worth noting that custody is not always permanent. If either party’s circumstances change significantly, such as if a guardian becomes ill or a parent becomes more stable, they may ask the court to modify the custody arrangement. Again, the guiding rule is what’s best for the child, not what’s most convenient for the adults involved.

Knowing the basics of custody law helps protect both the child and the caregiver, be it the child’s biological parents or extended family members. Getting legal custody provides guardians with a stronger foundation for making decisions, such as enrolling a child in school, traveling, or even seeking medical treatment. It also offers peace of mind in uncertain situations. By exploring their legal options now, guardians can make a big difference in a child’s life later on.


Bustos, Bulacan Sets the Gold Standard in Emergency Response: First in Region 3 to Launch Cutting-Edge 911 Command Center


Wazzup Pilipinas!?




In a powerful step toward transforming the Philippines' emergency response landscape, the Municipality of Bustos, Bulacan has made history—becoming the first local government unit (LGU) in Region 3, and the first in Bulacan, to activate a fully operational, state-of-the-art local emergency 911 command center. This bold move, launched on Monday, April 21, signifies a new era of public safety and rapid response, not only for Bustos but for the entire region.


At the heart of this groundbreaking initiative is Mayor Francis Albert Juan, a young and visionary leader whose unwavering commitment to innovation and public service has earned him high praise from national officials. The mayor’s dream, long nurtured since his time as a barangay captain, has now materialized into a high-tech reality: a 24/7 emergency system designed to save lives with precision and speed.








“This has been my dream,” Mayor Juan declared during the inauguration, his voice filled with both pride and purpose. “Now, once you’re in Bustos, just dial 911 and we will take care of your emergency—fire, crime, or vehicular accidents—we will respond fast. We are the first to do this in Bulacan and in the whole of Region 3.”


The command center, manned by expertly trained LGU call handlers and 911 operators, utilizes advanced technology akin to the public safety communication systems used in the US and Europe. Its capabilities go beyond basic call reception—it pinpoints the exact location and identity of callers, filters out prank calls, integrates seamlessly with other emergency systems, and allows for rapid and simultaneous dispatch across a wide variety of emergencies.


National E911 Executive Director Francis Fajardo hailed the initiative as a "godsend," emphasizing that this is exactly the type of responsive, future-focused governance the country needs.


“Young local officials like Mayor Juan are forward-looking and always open to innovation,” Fajardo stated. “This system is not just a tool—it is a lifeline. And Bustos is leading the way.”


The Bustos model aligns perfectly with the Department of the Interior and Local Government’s (DILG) priority to establish a unified, nationwide 911 system—a vision pushed forward by DILG Secretary Johnvic Remulla and fully supported by President Ferdinand R. Marcos Jr., who continues to emphasize the importance of science-based solutions and inter-LGU collaboration for disaster resilience and crisis response.


Vehicular accidents remain the leading cause of emergency calls in the municipality—an unfortunate but all-too-common occurrence echoed in national statistics. With its new system, Bustos is now equipped to respond faster and more efficiently than ever before.


This milestone is not just a local achievement—it is a beacon of hope and a challenge issued to other LGUs across the nation: Invest in innovation. Prioritize safety. Save lives.


Bustos has raised the bar. The question now is: who will follow their lead?

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
 
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT