33rd Grand AdClash Kicks off with Cosmetique Asia Corporation Hair Works for a Grand Comb-back

Wazzup Pilipinas!?

             

Things are about to get real for the fourth-year students of the Polytechnic University of the Philippines’ Advertising and Public Relations program (ADPR) as the Grand AdClash is officially back in motion. The 33rd Grand AdClash formally introduced Hair Works of Cosmetique Asia Corporation as the official brand partner and co-presenter during the Memorandum of Agreement (MOA) Signing held in April. The collaboration seeks to shine on ADPR excellence and bring back the sleekness and suave to everyday styles through the brand’s range of hair products, designed to boost men’s confidence in their grooming.

The Make-it-or-Break- it Campaign Challenge

Cosmetique Asia, the creators of some of the most trusted names in Filipino personal care, is betting big on the next wave of creatives to breathe fresh life into Hair Works. In partnership with the 33rd Grand AdClash, this collaboration will put PUP Bachelor in Advertising and Public Relations (BAPR) senior students’ strategic insights and creative expertise to the test.

Four (4) teams will be this year’s players, challenged to craft compelling campaigns aligned with Hair Works’ mission, vision, and marketing objectives. Following their meeting with brand representatives during the MOA signing last April, the student teams have officially begun preparations for the final requirement of their four-year journey as Advertising and Public Relations majors.

Pogi-ssential Event Partners

Hair Works takes the spotlight at this year’s 33rd Grand AdClash, joined by official brand sponsors JBL Philippines, Lunán Co-working Space & Study Hub, and Legazy Custom Prints. Their support helps bring the event to life and highlights their commitment to student-led initiatives in advertising and public relations.

To help spread the word about the upcoming event, several media partners have come on board, including The Philippine Star, BusinessMirror, EDGE TV, The Communicator, Journal Online and WazzupPilipinas.com . Their involvement aims to boost awareness and support for the student competition.

Academic and interest-based organizations are also part of the collaboration. The Advertising and Public Relations Organization of Students (ADPROS) and the PUP Communication Society have joined the effort to strengthen student engagement and event promotion.

 

The Grand AdClash is an annual case competition for fourth year students of the Polytechnic University of the Philippines - Department of Advertising and Public Relations (PUP-DAPR). This competition aims to assess and showcase the students’ acquired knowledge and skills throughout the program by developing an Integrated Marketing Communications (IMC) campaign.

About "WazzupPilipinas.com"

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.