Seven Features of A Successful Mobile App

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“Mobile is becoming not only the new digital hub but also the bridge to the physical world.” -Thomas Husson.

It has been said that mobile is where everything is at.

With mobile phones and tablets becoming more powerful, conventional desktops and laptops are used primarily for education and corporate purposes. On the other hand, most users are glued to their mobile phone screens 24/7. Considering how the online marketplace never closes, allowing your customers to learn about and interact with your company around the clock is imperative.

Needless to say, developing a well-designed mobile app is paramount for every business. Unfortunately, designing mobile apps is a complex process. Great and effective apps allow consumers to complete transactions, enable them to gather information, and allow them to contact your business. On top of that, it should be user-friendly with an easy navigation tool and interface that does not turn off users from using it further. Lastly, it should assure visitors that any personal information they encode on your app is protected.

All that considered, the idea and prospect of developing an effective mobile app may be a little daunting. However, having one for your business is essential as it allows users to keep coming back to your app (and business) for more. Before you seek the help of a mobile app developer in the Philippines, however, knowing the features of a successful mobile app will help you determine what you need for your business’s own mobile app.




a.) Simplicity for the End-User

Your users do not want to spend time figuring out how to use a complicated app. That said, developing a mobile app with logical navigation and a convenient user interface is necessary. Just this characteristic alone can make an app rank the best among its competitors. Developing an app that is simple, straightforward, and easy to use is key. This way, your target users will have no reason to look for alternatives. Keep in mind that functionality matters as well, but the simplicity of the app should not be overlooked.



b.) iOS and Android Should Be Covered

There are two basic mobile app platforms which are iOS and Android. Partnering with a credible mobile app development company in the Philippines allows you to develop a cross-platform app. As a business owner, it is imperative that you include both iOS and Android users to ensure that you are maximizing your reach.



c.) Security

Regardless of what industry your business is in, this feature is important and cannot be emphasized enough. Mobile security means that your users' personal data is legally protected. Therefore, a successful mobile app has this feature as a critical requirement.



d.) Regular Updates

Developers who create well-designed mobile apps know that in order to stay at the top, they need to continuously improve and refine their apps through updates. Regular updates mostly guarantee the popularity of a mobile app. That said, you should maintain your server and ensure that your content is always up-to-date. Additionally, your mobile app should keep up with the times and regularly supplement it with new features.



e.) Offline Work

With a good and stable internet connection, most apps work. However, successful mobile apps should be able to work offline as well. While it is not critical for all sorts of apps, there are specific applications, such as complex corporate apps, that would be incredibly useful if the user could use them offline. That said, you should have a little forethought, think of situations where there may be no internet connection, and create mobile app features that will work offline.



f.) High Performance

Your target users do not want to wait for something to work. That said, your software product should not make users wait long for something to be loaded. Your mobile app should be as functional and fast as it was when it first launched. Ensure that your app works fast. If it is clunky, determine what is not working and find ways to resolve it. Additionally, you should continuously work on mobile app optimization to ensure that screens and in-app processes are loaded in a speedy or timely manner.



g.) Personalization

Users tend to gravitate toward products that offer avenues for customization. So make sure you use it whenever possible. Successful and well-developed apps have features such as settings, colors, flexible fonts, backgrounds, etc. Allow your users to make an app look and function how they want it to, and they will keep coming back to your app for more.



h.) Social Media Integration

Your mobile app should have a feature that allows users to share information or content about your app or business with their friends on social networks. Social media integration should be seamless, and more importantly, it should make sharing posts and content easy. This is an important feature as it helps spread awareness and information that your business has a mobile app. As a result, more people will be introduced to it, and your business can begin engaging new users through the app.

Avoid cold weather diseases like pneumonia through vaccination – local health expert

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Did you know that PAGASA lists the coldest months in the Philippines as December through February? 5 We like the cold because it is a nice change from the country's oppressive heat, but we are also aware that this is the time of the year when weather-related illnesses like pneumonia are on the rise.

Respiratory diseases, like pneumonia, is common in cold weather, according to World Health Organization. 6

Pneumonia, a dangerous disease caused by bacteria, viruses, or fungi, can affect people of all ages, especially unvaccinated children. The chilly temperatures and low humidity levels can weaken the immune system and increase a person's susceptibility to respiratory infections during the cold months.

The best method to avoid pneumonia is still to get vaccinated. This is in addition to maintaining good personal hygiene, avoiding direct contact with sick people, staying warm and dry, drinking plenty of fluids, quitting smoking, and maintaining a nutritious diet.

According to Dr. Maria Margarita Lota, chair of the Department of Medical Microbiology at the University of the Philippines’ College of Public Health, vaccination is one of the most effective ways to combat pneumonia, which is also one of the leading causes of death in children less than five years old.

“Being a pediatrician, we have to protect our children. As pneumonia continues to be a top cause of morbidity and mortality, we are fortunate that we are in an era where vaccination for many of these infectious diseases, like pneumonia, are available. Aside from proper hygiene and nutrition, vaccination is one of the most effective ways to prevent pneumonia.”


Right PCV against the Right Strains

In this context, Dr. Lota reinforced that a pneumococcal conjugate vaccine (PCV) should be suitable against local strains and backed up by sufficient real-world experience before being introduced in the National Immunization Program (NIP).

Dr. Lota gave her expert opinion on factors that should be considered before implementing a PCV under the NIP. Alongside cost-effectiveness and programmatic characteristics, she reinforced that a PCV should be suitable to protect against strains that are prevalent in the Philippines.

“One of the things that we really have to look for when we are considering the inclusion of a particular PCV in the NIP is your serotypes. ‘pag alam natin kung ano yung mga nag-eexist na serotypes in the community, we have to directly target these serotypes, or if not directly, ensure that there are reports of [this PCV] doing cross-protection,” she remarked.

In 2020, the Health Technology Assessment Council (HTAC) of the Department of Health (DOH), which is in charge of appraising health technologies that can be included for public use, recommended the use of PCVs protecting against 11 important strains which accounted for 48% of Invasive Pneumococcal Disease (IPD) cases found in the Philippines, namely: 1, 4, 5, 6B, 7F, 9V, 14, 18C, 19A, 19F and 23F.1 The recommendation was based on local surveillance data of the Research Institute of Tropical Medicine (RITM) from 2012-2019.2

“By knowing which serotypes are circulating, kung meron naman ‘yong brands, this can already be used to prevent pneumonia significantly in the country. In the report that was made in 2019 by RITM, 48% of the circulating serotypes in the country can be addressed by currently available PCVs,” she remarked.

On the other hand, Dr. Lota also recognized the urgent need to improve surveillance of circulating strains of pneumonia in the Philippines.

“Different countries have different circulating serotypes. In our anti-microbial resistance surveillance program, they identified several serotypes causing pneumonia, but the problem with that was that there were low reports of isolates submitted to RITM. This becomes a barrier for us to really understand what are the prevalent serotypes in the country,” said Dr Lota.




Real-world Experience to combat Vaccine Hesitancy

Despite the availability of PCV in the National Immunization Program (NIP), a root cause to the still high number of cases of vaccine preventable diseases can be attributed to parents' hesitancy to vaccinate their children, leading to less infants being brought to health facilities to be vaccinated against diseases like pneumonia.

“Unfortunately, even if we have all of these vaccines against pneumonia available in the NIP, it continues to be a burden of disease in many countries especially in low to middle income countries like the Philippines. The uptake of our vaccines is not very high because of the controversy of the dengue vaccine in 2016. Therefore, less babies are being brought to the health centers, so the consequence will be an increased number of pneumonia cases, one of the vaccine-preventable diseases that could have been prevented.”

To address this, Dr Lota highlighted that a PCV should have sufficient experience and accessible real-world evidence before being implemented in the Philippine NIP to address vaccine hesitancy.

“Accessible real-world evidence is connected to vaccine hesitancy. Even if we know that a vaccine can trigger a good immune response (“immunogenicity”), we need to still see if a vaccine is really effective when it is introduced in the community rather than just a sample cohort for instance. This will give confidence to parents that they can actually use this particular vaccine,” said Dr. Lota.

As a concrete example, Dr. Lota mentioned that we could learn from the slow acceptance of COVID-19 vaccines when it was first introduced in the Philippines.

“An example of this is your COVID-19 vaccine. In spite of being licensed and approved, many parents were hesitant during its release because it did not have enough data to show to the public. But if you have real-world evidence, which usually comes after the post-marketing, they will have more confidence that, yes, I can use this because it is safe and effective,” she added.

In October last year, HTAC released the final priority list of health technology topics that will be assessed for possible inclusion in the Philippine National Formulary (PNF), of which includes PCV.

Currently, there are three PCVs pre-qualified by the World Health Organization—PCV13 and 2 kinds of PCV10: PHID-CV and SIIL-PCV. The two PCVs that were reviewed by HTAC in 2020—PHID-CV and PCV13—were assessed as suitable to address the 11 important strains in the country.


Speaker Background

Dr. Maria Margarita M. Lota is an Assistant Professor at the Department of Medical Microbiology. She is a graduate of Bachelor of Science in Public Health at University of the Philippines and pursued her Doctor of Medicine at the University of the East Ramon Magsaysay Medical Center. Further training in Pediatrics was completed at the Philippine General Hospital. Thereafter, she joined as faculty in the College of Public Health. She actively participates in the conduct of medical microbiology courses in the undergraduate and graduate programs. She acts as the lead coordinator for the various microbiology courses in the College of Medicine. Further, she has coordinated several local and international training programs. Her clinical expertise in Pediatrics contributes to her approach in teaching the different infectious diseases which has become her main focus in the field of Microbiology. As a complement to her passion for teaching, she completed her Masters in Health Professions Education at the National Teacher Training Center for the Health Professions of the University of the Philippines Manila. Dr. Lota is a member of the Las Piñas Medical Society and a fellow of the Philippine Pediatric Society.She has done several researches and publications on antimicrobial resistance, tuberculosis and enteric bacteria. Her interest include pediatric microbial infections, vaccinations and antimicrobial resistance. With her experience in the field of Medical Microbiology, she has been invited as speaker to different local and international workshops and conferences.


Source: https://cph.upm.edu.ph/user-profile/116


This material is compliant to the guidelines and standards set forth in section 17 (Communications with the General Public) of the Pharmaceutical & Healthcare Association of the Philippines (PHAP).

DepEd set to conduct Basic Education Report on Jan. 30

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The Department of Education (DepEd) is set to conduct the Basic Education Report (BER) 2023 on January 30 to present current challenges and the sector priorities of the agency.

In a press briefing of the Department, DepEd Spokesperson Atty. Michael Wesley T. Poa announced that Vice President and Education Secretary Sara Z. Duterte will deliver the BER 2023.

“Gusto natin ilahad sa general public kung ano talaga ‘yong current state of education kasi po lagi natin naririnig na ang daming challenges ng basic education. So, dito po natin iisa-isahin sa publiko kung ano ‘yong mga specific challenges ng basic education,” Atty. Poa stressed.

“Aside from that, siyempre pagkalatag natin ng challenges, ang Department po natin ay maglulunsad ng Education Agenda. Tinutukoy nito ang mga plans and initiatives natin upang maresolba ‘yong mga challenges na ito,” Atty. Poa added.

Furthermore, DepEd will launch a new call to action for all Filipinos anchored on BER 2023.

“It’s really to give the public an idea of the steps that this administration will take and also the direction of this administration towards resolving issues in basic education,” Atty. Poa said.