Sine Sandaan Venue Will Pay Homage to Pinoy Art Deco Cinema

Wazzup Pilipinas!

The honorees, living legends, and icons of Philippine Cinema can look forward to taking a trip down memory lane during Sine Sandaan: Celebrating the Luminaries of Philippine Cinema’s 100 Years on September 12 as the New Frontier Theater is transformed to an Art Deco Cinema as an homage to the standalone theaters during the Golden Age of Philippine Cinema.

Remembered for its intricate structure and viewed as a symbol of the first rise of film as a staple of Filipino culture, Art Deco Cinemas in the Philippines were prolific in the 1930s and 1950s and will be an apt visual theme in the celebration of the One Hundred Years of Philippine Cinema.

Once home to local and Hollywood movies and other acts and performances, the New Frontier Theater is the perfect venue for Sine Sandaan as it is considered as the biggest cinema in Asia when it was built in 1965 and a classic entertainment landmark in the 1960s in Cubao, Quezon City. With the help of Big Bulb, Inc., the theater will be transformed into a fusion of the past and the modern with Art Deco aesthetics and elements of old cinema for the once-in-a-lifetime milestone of the film industry.

On September 12, Sine Sandaan marks the official launch of the Centennial Year with the Film Development Council of the Philippines (FDCP) taking the helm for the celebration. More than 300 luminaries and icons of Philippine Cinema are expected to walk down the red carpet dressed to the nines. Guests will be entertained with powerful performances by the biggest names in the music industry and the best singers of the country which will highlight the journey of Philippine Cinema in its hundred years. The event is co-presented by CMB Film Services and ABS-CBN and supported through FDCP’s strengthened partnerships with the Department of Tourism (DOT), Araneta Group, and Fashion Designers Association of the Philippines (FDAP).

Sine Sandaan will be followed with Pista ng Pelikulang Pilipino (PPP) 2019, a week-long exclusive screening of Filipino genre films. PPP 2019 is co-presented by Frontrow International in partnership with the Cinema Exhibitors Association of the Philippines (CEAP) and CMB Film Services with major sponsors Fire and Ice Productions, ThinkBIT Solutions, Toronto Film School and Yorkville University, Bicol Isarog Transport System, Inc., and Novotel Manila. Media partners include Solar Entertainment Corporation, Sinag Maynila, CNN Philippines, PUBLICITYASIA, PEP.ph, Inquirer.net, InqPOP!, Rank Magazine, and the Society of Philippine Entertainment Editors (SPEEd).

Happiness, a Healthy Recipe for the Skin

Wazzup Pilipinas!

Do happy people have better skin? Are people with great skin usually happier? It's like asking which came first, the chicken or the egg?

We do know that a happy life could have a positive effect on our physical features since having little stress would make us look less older. Happiness could really be the key to clear skin, and frowning causes facial lines and wrinkles.

Did you know that you only need 17 muscles smile, versus the 43 muscles needed to frown? To make matters worse frowning causes facial lines and wrinkles, making you look old and tired.

Flashing a smile does not take much effort. Aside from being gracious and friendly you are actually spreading good cheer.

The positive vibe resonates even among strangers. In a room full of people, notice how you are easily drawn to the one who flashes a beautiful smile. Having a light and cheerful outlook easily spells happiness. It is an unexpected treat especially when one is having a stressful day.

Starting the day with an infectious smile, is like opening the door to more good tidings. You feel light, happy and beautiful. There will always be days when our patience will be tried and tested. But we can always choose to lighten the load by looking at the bright side, or taking a deep breath to and allow the entry of positive vibes.

Happy feeling is caused by the release of neurotransmitters like endorphins, dopamine and serotonin.

Every time we receive good news or we feel excited the brain releases these happy hormones into the nervous system bringing out infectious giggles and laughter. This simply means that happiness can be found around the corner. We don’t have to wait for good news or thrilling events to happen. With a little bit of freedom and creativity, we are capable of experiencing happiness.


Goal Fulfillment

When you feel good about accomplishing your desired task for the day, or your boss compliments your excellent performance that wonderful feeling is known as a dopamine hit. You can achieve that vibe, by setting realistic goals or by simply finding ways to love your work.


Regular Exercise

Seratonin is a natural anti-depressant. You release a healthy amount of serotonin when you exercise regularly. A 10-minute brisk walk, or 30-minute hip hop exercise can do wonders to your mood.


Healthy Skin

Maintaining a happy disposition also brings out a youthful glow. Positive emotions promote skin renewal because it keeps the hormones in check. Notice how pimples immediately show up when you are sad and stressed out. Aside from negative emotions, other factors that can cause pimples include poor diet, genetics and exposure to dirt and pollution.

Due to uncontrollable elements like excessive heat from the sun or smoke from passing smoke belching vehicles, or even the spicy foods we eat could contribute to a sudden outburst of skin imperfections especially if we fail to wash our face immediately. Even the soap we used could aggravate the skin situation causing allergies or unflattering acne.

Using a healthy skin-care regimen like Proactiv helps clear the skin with acne and blemishes and helps people to be stress-free.

Achieving healthy skin could get easier as one, two, three steps. Address skin problem areas like pimples, blemishes and breakouts with the Proactiv+ 3-Step Clear Skin System. It uses the Smart Target technology to deliver anti-acne formulation directly to the pores.

The Proactiv+ 3-step Clear System starts with Step 1: Skin Smoothing Exfoliator. After washing with a facial cleanser to remove dirt, oil and other impurities, apply the exfoliator on damp skin. Give the face a two-minute massage before completely rinsing with warm water.

The second step is the Pore Targeting Treatment which stops the acne at the source. The blemish-fighting solution is directly applied on the pores by spreading it evenly all over cheeks, forehead nose and chin. Leave on face until full absorption.

The final process of the Proactiv+ 3-Step Skin System repairs the skin with the Complexion Perfect Hydrator. The moisturizer heals redness, helps diminish awkward acne marks and brightens skin. Apply on face until full absorption. Reapply during the day as needed. Don’t forget to put sunscreen if you need to go outdoors.

The Proactiv+ 3 Step Skin System is available at Watsons and SM Department stores nationwide. The 30-day kit is sold at Php 3,250.00 and includes the Skin Smoothing Exfoliator 60 ml, Pore Targeting Treatment 30ml and the Complexion Perfecting Hydrator 30 ml while the 60-day kit is sold at Php 4,680.00 and includes Skin Smoothing Exfoliator 120 ml, Pore Targeting Treatment 60ml, and Complexion Perfecting Hydrator 60 ml.

Visit watsons.com.ph and start your Proactiv+ 3-step Clear Skin System.

Why You Must Stop Hiring Celebrity Endorsers

Wazzup Pilipinas!

The disadvantage of regular bloggers/vloggers with celebrity bloggers/vloggers? They have the funds to have top gadgets, they can hire other people to edit or improve their works ,(photo, video, music), or do almost everything for them. They could even pay to boost their posts and engagements.

In short, celebrities do not mostly do the actual.job but they get away with it.

The advantage? Regular bloggers are more truthful. Celebrities mostly fake it. They exaggerate, and twist their stories to make their clients look good. Just like the morning shows where everywhere they go, and everything they ate are all good and none had any negative traits.

Real bloggers/vloggers would squeeze the truth out of the persons they are interviewing, and their features would normally be their personal efforts...not done by a Personal Assistant or boosted by a Social Media Manager.

One time there was this female celebrity who didn't even know the proper usage of a product she was endorsing. She was making a mess with her claims during the media launch. It had to take a press release a few days after to correct her claims.

This was because celebrities usually accept endorsement jobs because they either get paid and/or pampered with products or services, and other perks that ordinary bloggrrs/vlogger wouldn't normally receive. They would accept every opportunity that comes their way, regardless if they are a patron of the brand or not.

Along with many irregularities like recruiting an already white complexioned individual to endorse a whitening soap, a fit and slim guy to endorse donuts, a rich dude to endorse canned sardines, etc., getting celebrities as endorsers makes you unbelievable that people will just find you hilarious.

There would still be the ever so gullible fans, but those stupid enough to believe are mostly those unable to buy the products or services on a regular basis. and the fans who.support get financed to keep followers at bay especially when wanting to have a viral or trending post. Yup, celebrities usually have a "call center" setup that gather together to make it appear the celebrity is popular.

This is why smart advertisers hire new faces to  stsr in their ads or commercials. They are more relatable because you don't imagine the celebrity from her previous stints in a TV series or movie. You identify yourself with the new and more convincing face.

I know many are still gullible, but the learned upper class will find you offensive to their intelligence if you keep using celebrity endorsers just to capitalize on their popularity rather than confidently putting out the strengths of your brand to get attention.

A good product does not need a celebrity endorser who is only after the money and not sincerely advocating for the superiority of your brand.

Just as nrands would quickly drop a celebrity if they become too inappropriate to the image they are trying to project, celebrity endorsers would always go for the highest talent fee offer.

Trabaho lang at walang personalan.

#WazzupPilipinas #PambansangBlogger #CelebrityEndorsers