26th Hong Kong Fashion Week for Spring/Summer Opens

Wazzup Pilipinas!

Latest collections from 1,000+ exhibitors; fashion tech in focus

The 26th HKTDC Hong Kong Fashion Week for Spring/Summer opened today at the Hong Kong Convention and Exhibition Centre (HKCEC) and will run until 11 July. Organised by the Hong Kong Trade Development Council (HKTDC), the show has gathered around 1,000 exhibitors from 12 countries and regions to present the latest fashion designs, international brands, garments, fabrics and accessories.

International presence at Fashion Week
Hong Kong Fashion Week for Spring/Summer has long been an ideal one-stop sourcing platform for the industry. This year’s show features 11 pavilions, including a debut appearance by the town of Humen, close to Dongguan City, Guangdong province, which has built a reputation as a producer of quality womenswear and children’s wear. Also setting up pavilions for the first time will be the Federation of Indian Chambers of Commerce and Industry, Indonesia and Thailand SME Development Banks, Kalasin province from Thailand, as well as Yuecheng district, Shaoxing and Yinzhou district, Ningbo from Mainland China. To create more business opportunities for exhibitors, the HKTDC has organised 91 buying missions from 42 countries and regions to the show, with more than 3,670 companies represented.

Latest fashion collections feature at themed zones

Various themed zones have been set up to showcase the latest fashion collections from around the world. The Corporate Fashion and Uniforms zone returns alongside the Hong Kong Designers Uniform Design Showcase, presenting uniform collections from Vickie Au, Doris Kath Chan, Aries Sin, Mountain Yam and Mary Yu. At the Fashion Gallery, which presents high-end fashion and designer collections, Hong Kong company MsEnvy is launching its high-end womenswear collection, made from silk and featuring delicate digitally printed patterns that have already proved popular among overseas buyers. The International Fashion Designers’ Showcase brings fashion accessories inspired by the hiragana characters created by renowned Japanese calligrapher Saori Kunihiro.

The Fashionable Sportswear, Intimate Wear & Swimwear zone will feature the latest Swim & Sweat collection from Thai womenswear brand Wakingbee, which has created unique garments capable of being used both as sportswear and swimwear. The Womenswearzone will present a wide range of fashion collections, with exhibitors including Hong Kong company Bazestation Clothing which has developed personalised designs for international retail brands such as ASOS, Arcadia Group and Urban Outfitters. Other product zones include Fabrics & Yarn, Infant & Children’s Wear, International Fashion Designers’ Showcase, Knitwear, Menswearand World of Fashion Accessories.

New fashion trends: high-tech garments and data-driven marketing
Innovative technologies are helping to kickstart a revolution in the fashion industry, and this year’s fair will focus on how high-tech ideas are being incorporated into fashion designs and business processes. At the Fashion Tech & Trade Services zone, local company iGarment (HK) is showcasing its cloud-based Garment Management System that allows retailers to facilitate the handling of the whole production process. PAD System International Limited presents a system that combines pattern making, design and collaboration, allowing designers to access files from the cloud and digitise the whole design development process from pattern design and grading to marker planning.

Various seminars are being held as part of the fair to bring participants up to date on the latest industry trends and technological developments. The first seminar today featured Michael Leow, Asia/Pacific Sales & Marketing Head at leading fashion trend forecaster Fashion Snoops, who examined the upcoming trends for menswear, womenswear and accessories for the Autumn/Winter 2020/21 season, giving industry players a clearer idea of where the business opportunities will be. International fashion parades were held throughout today, while this evening’s networking reception and international fashion parade will be officiated by Felix Chung, who represents the Textiles and Garment Functional Constituency in Hong Kong’s Legislative Council.

The “Next Stop for Fashion Tech” seminar, held tomorrow (9 July), features Dr Li Li, Associate Professor, Institute of Textiles and Clothing at the Hong Kong Polytechnic University, who has won several international research awards. She will talk about the business opportunities presented by her team’s work in developing infrared textiles that have insulating, germ-resisting and microcirculation-boosting capabilities. The team’s development won a Gold Medal at the 47th International Exhibition of Inventions of Geneva. In addition, Super X Sportswear Group will share its latest textiles produced using equilibrium technology that helps prevent falls and improve body balance. CRT Innovative Ltd will demonstrate its seamless bonding technology, which allows fabrics to be joined together without using stitching, helping to achieve optimum comfort for the wearer.

The e-commerce trend continues to gather momentum, with the global value of online shopping expected to reach US$50 billion by 2020. To help the industry maximise the benefits of this trend, the “New Retail Era: Fashion x E-commerce Strategies” seminar on 10 July will bring together several industry leaders to examine e-commerce strategies. Leading Asian influencer platform Cloudbreakr will explore ways to use artificial intelligence to establish marketing plans for online influencers in a bid to increase brand affinity and facilitate sales conversion. International online shopping platform ZALORA will share strategies to increase brand strength through data marketing and brand collaboration, while ECMS Global will introduce a cutting-edge cross-border logistics solution that aligns with the fashion industry’s online shopping retail model.


Website
Hong Kong Fashion Week for Spring/Summer: http://www.hktdc.com/hkfashionweekss/

If You Are One Such Girl Then It Is Important For You To Read This Article

Wazzup Pilipinas!

We are going to offer you some key tips when it comes to dressing for a nightclub party. You need to have a sound robe femme sense. Are you planning to go for a nightclub party? If so, then you need to follow some proper tips and consider some crucial factors in this regard.

If you really want to impress your friends and family members then you need to buy a beautiful outfit for your party.  You need to stay clear when it comes to the current fashion trends for women. Don't leave anything untouched no matter what happens. I am sure this would be the best time of your life.

 Make sure you go through the points given below.

 These are the perfect colors for a night party.

• Lip gloss is an item that can help you in doing some experimentation with your look. You can add a bit of glitter in your lip gloss.

• The fabric that you wear should be touchable and soft. Otherwise it could make you feel uncomfortable. This is due to the reason that hard fabrics can be really itchy. You need to remember that nightclub parties are filled with dancing so it is better to wear clothes that can allow you to dance all night long.

• You also need to wear a comfortable bra and underwear. This is to ensure that you are able to dance all night long without a problem.

These are some of the most important things to note regarding a nightclub party. I must tell you that if you work hard then you can surely generate some quick results.

You need to remember the basic fashion tips so that you don't end up ruining your entire look. Team up your clothes with some chic accessories. I am sure they would help you look really good.

Wearing a scarf or bracelet can really offer you some key benefits. The first thing that it would do is give you a unique look. Consider wearing tube and bubble dresses for night parties. You should not indulge in anything against your ethics. It is pretty essential to feel comfortable while you are wearing a dress.

This was all about women dressing tips for a nightclub party in your city. For further information you can surf the net. Have a lot of fun at the night party. I am sure it will be great fun for all of you.

How to Gain Positive Results from Contest Marketing?

Wazzup Pilipinas!

Contest marketing is one of the essential marketing channels for online business running companies. We can see lots of contests on social media sites when we surf. To get right results for any business, we need to know the exact direction to start. So today we are going to analyze about how to run flawless contest marketing on online platforms to expand businesses.

1. Choose right design for your contest

As you want to create a powerful contest on online platforms, you need to have perfect design for your business. The fan page image and company logo should look attractive to the audience to get their attention.

When you have high quality images and logo, the trust score of your business will increase to maximum. We are in 2019 and we have lot of choices to get wonderful design for our business. It’s time to apply the right new strategies to your business to get noticed from variety of audience.

Social media is the right place to target your right mobile audience in your niche. So, it is necessary to have great quality fan page to start your contest online.

2. Post valuable articles consistently on your fan page

You have to read your audience mind to create new articles on your niche. Regularly post right and necessary articles on your fan page. When you answer right for the queries of your customers on fan page, it surly helps you to market your contest online.

If you have fan page, business page or company profile page on any platforms like facebook, twitter and instagram, you need to make them perfect by filling relevant content on it. To post content consistently, you need to collect wide range of details for your business. You can often check your competitor’s activities to get new idea to post on your page.

When you consistently post contents on your page, you can get more fans and subscribers. The will become your repeated visitors. So whenever you share your new contest link, you can get super fast response from your fans.

Bonus tip: Remember to add your all contact details on your fan page and business page. It will help to increase the trust score with your audience. Also they can contact you instantly whenever they need your support.

3. Unique Images give great results

Many marketers simply use stock images for their brands. This is not a good idea to follow for your contest marketing. Unique images always get lot of views and it will get more shares too. Are you a fan of stock images? It’s time to switch to use unique images for your content marketing. Stock images are using everywhere. The viewers when repeatedly see the same images on different places and they will think as spam and skip those images. To get good click through rate for your all posts, you need to use unique images.

In this digital marketing world, freelancer designers are available on all the platforms you surf. Few notable platforms are freelancer dot com and fiverr dot com. On these two places you can get images designed newly at very competitive price.

4. Clearly announce your updates

Your every new post should have clear points to tell audience about the service you do or the product you release. Visitors should have clear idea after seeing your new post. Posting timing is very important factor. What country clients you are targeting? Some online businesses have office at other country and they need to target their audience in other countries.

For example, web design companies and social media marketing service providers need to target USA based clients. In this case, you need to post your new update on the right timing while your viewers are active.

Social media applications greatly help to create new contest online. Prepare well before you create any contest. To prepare right, you need to follow right strategies. You can easily find the right strategies you want when you closely watch your competitor’s every move. Only 3 out 10 marketers work smartly before they start contest online. All this study and preparation help the marketers to create a great contest to get more likes, votes and sales for their businesses.

5. Create simple rules for your contestants

Facebook contests are very simple and you can easily filter fake votes using smart applications. Few great examples are wooboox contest and wavo contest. Do you have interest to create very effective contest? If your answer is YES! And you need to set your contest rules to simple.

For a simple online contest, the form filling time should be under 10 minutes. The short time duration improves the interest of contestants. You will get lot of contestants for your contests because you have great simple steps to join for the contest.

From our recent case study, we found that, when a contest has complicated rules and the contestants count comes around 10 to 20 only. This is happy news for contestants but not for contest creators. Contest creators need more traffic to market their product. As a ideal contest creator, it is necessary to create simple rules for contestants.

6. Security against fast votes

If a contest runs online with easy coding and the votes count will go up to 100,000 in 24 hours. Is the contestant a popular celebrity? NO! The smart contestant simply got that much votes using any hack software. Security is very essential for your contests.

Some contestants use voting agencies to get votes fast for their contests. In this case, the contest creator should find the ways to filter the fake fast votes. On the other hand, few votes exchange sites also give support to the contestants to get some real votes. You can see this source is from vapulsemedia voting agency.

Contest marketing is easy when you apply all the right strategies for your contest. You can get numerous benefits when you run a smart contest for your business. All you need is analyze and test before you start contest online. Follow this all the ideas given above and rock your contest to get more traffic for your business.