Wazzup Pilipinas!
Solid Group Inc., is a 70 year old business legacy that has been publicly listed since 1996. A group that has pioneered with brands like Sony, Samsung, Aiwa, TCL, Sanyo, Kia Motors, Panasonic and the likes. SG Inc. is also supposed to have pioneered broad band cable- DESTINY.
The first Filipino phone brand – “MyPhone” was introduced by SG Inc., an affordable phone brand and has been in the mobile phone market for the last 10 years. Year 2016 showed a sale of 6 million MyPhones according to Mr. David Lim, owner of MyPhone.
BROWN is the company’s newest brand of premium line of mobile phones and other associated gadgets and products, whose product development strategy is based on using the system of “Internet of Things” (IOT). IOT simply explained is a system of technology where equipments talk to each other. It is the interconnection by the internet, of devices and objects used on a daily basis, such as being able to turn off lights using your phone while you are travelling, refrigerators can communicate and let u know on your phone what is needed to be bought from the market etc.
David Lim, the brand owner, says that Brown Phone and MyPhone are up against a lot of foreign brands but his brand’s claim to fame is it’s a Filipino created brand, by a company who pays up all its taxes and has the backing of a 70 year old company!
David Lim believes that his brand MyPhone has been a part of nation building with pride and dignity, especially by making phones affordable to the mass. Despite getting mixed feedback to have the map behind MyPhone, Lim states that it’s been a pride. With Brown Phones, the strategy has been extremely aggressive in every way, yet with a conviction to change the Filipino mind set! All the ODMs (Original design manufacturers) “Brown” has partnered with are only of the quality of the highest brand in the world.
When the company decided to go into Multi Level it was a challenge because there was a certain stigma with MLM. But Lim looked at it as an opportunity to change things. MyPhone claims that they have one of the biggest after sales service network in the country today with close to 50 sales service center networks. Lim’s conviction to go the IOT route is his belief to be a part of nation building, making a difference, empowering Filipinos and giving back to the country. He believes that his strong after sales service will not leave his customers hanging. He looks forward positively in changing the Filipino mind-set that foreign brands are better.
Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.
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