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Friday, May 20, 2016

Huawei Adopts Globe Telecom’s Project 1 Phone Recycling and Recovery Program


Wazzup Pilipinas!

Huawei donates one van full of various e-waste as initial contribution to Globe Telecom’s Project 1 Phone Recycling and Recovery Program.

The above photo shows Huawei VP for Sales Bruce Liu and Globe SVP for Corporate Communications Yoly Crisanto seal the partnership agreement with a handshake. Huawei Corporate Communications Head Wellington Liutao (left) and Globe VP for Enterprise Sales Dion Asencio (right) act as witnesses.

Leading global ICT solutions provider Huawei Technologies Philippines, Inc. has signed a Memorandum of Agreement (MoA) with Globe Telecom on the adoption of Project 1 Phone e-waste recycling program even as it turned over one van full of various electronic waste as initial donation.

The contract signing and e-waste turnover was led by Huawei Vice President for Sales Bruce Liu and Corporate Communications Head Wellington Liutao. It was in response to the P1P campaign initiated by Globe Business among its corporate clients to encourage donations of individual and company e-waste such as non-working or damaged phones and tablets; mobile phone batteries, chargers, and accessories; printers, cartridges, and personal computers, among other electronic items.

“Our vision for sustainability is to Connect the Future so we are happy to be Globe Telecom’s partner in this endeavor. We have a responsibility to contribute to the markets in which we operate internationally. Huawei is prepared to leverage its ICT expertise to increase efficiency, reduce resource consumption, and build a green, low-carbon society. We will continue to invest 10% of our annual revenue to Research and Development to ensure that we continue to innovate technologies and develop green products and solutions, “ Liu said.

#BuyOutSlavery Campaign Launched by History Asia, Not For Sale and CNN International


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Not for Sale, a San Francisco-based NGO, in partnership with HISTORY Asia and the CNN Freedom Project,  announced the launch of the #BuyOutSlavery campaign. Created to raise awareness about modern slavery through an online social movement across Singapore and other parts of Southeast Asia, the campaign will be promoted throughout Southeast Asia’s most popular e-commerce websites. The campaign is inspired by the upcoming HISTORY Asia premiere of programing event, “Roots”, on 31 May, 9pm.

The #BuyOutSlavery campaign aims to shine a light on the plight of enslaved individuals today and expose shoppers across Asia to the reality and prevalence of modern slavery. While shopping on participating sites, consumers will be encouraged to contribute to liberating modern-day slaves by making a donation to Not For Sale and also by sharing their actions online. All funds raised will support Not For Sale in their efforts to provide survivors of slavery and at-risk communities with shelter and stability, education, healthcare and legal services, and economic opportunities.



According to David Batstone, (Founder and President, Not For Sale), “The impetus for this campaign came from the upcoming premiere on HISTORYTM Asia of “Roots,” a multifaceted, compelling and emotional story about the triumph of the human spirit, about identity, family, dignity and courage - seen through the lens of slavery-era America. Slavery in those historical terms no longer exists. However, modern day slavery is very much alive in all corners of the globe.”

Slavery is an ever-growing blight on humanity that must be eradicated. There are over 30 million slaves in the world today, the highest number in the history of mankind. Men, women, and children are sold into this $150 billion industry where they are exploited for sex and labour. Slavery is present in almost every supply chain in every industry today including food, electronics, vehicle and apparel manufacturing. Creating awareness of this atrocious problem is the first step in conquering it.

“We are pleased that through our groundbreaking series, ‘Roots’, we have been able to help create and participate in a campaign that is focused on driving positive change. By reaching out to and enlisting the help of our industry partners and contacts, we are confident that we can assist Not For Sale in creating extensive awareness for this worthy cause.” said PremKamath, (Deputy Managing Director, A+E Networks Asia).

“The aim of the CNN Freedom Project is to shine a spotlight on the horrors of modern-day slavery and champion those who have dedicated their lives to ending it. We are delighted to support this campaign to bring greater awareness of this critical issue to millions of people in Asia and around the world,” added Executive Vice President and Managing Director, CNN International, Tony Maddox.

Passion for online shopping is on the rise and plays a key role in the lives of Southeast Asians. By using these e-commerce sites, the campaign educates the audience about the products they are buying and what to look out for. Brands and celebrities are lending their names, people and resources to the cause.


Visit buyoutslavery.com to find out more on how you can make a difference to the lives of these modern slaves. To join the conversation, head over to HISTORYTM Asia‘s Facebook page (facebook.com/HISTORYasia ) or #BuyOutSlavery.

Based on Alex Haley’s 1976 novel, “Roots” recounts the journey of one family and their will to survive and ultimately carry on their legacy despite hardship. The original series aired in the United States and around the world in 1977 to massive audiences. Developed by HISTORYTM,the new series boasts a stellar cast of award-winning actors. The eight-hour event miniseries is distributed internationally by A+E Studios International.

SM Store #StyleUpMovement: An Invitation to Challenge Your Fashion Boundaries


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Following the successful take off of the SM Style Up Campaign of SM Makati, the SM Store launches the #StyleUpMovement: an Instagram Takeover Challenge, as SM highlights the three main trends in today’s fashion scene: Color Blocking, Athleisure, and Patterns on Patterns, together with the Style Up ambassadors; Jess Connelly, Kiana Valenciano, and Mark Mcmahon.

The SM Store is at it again – and now, extending it to a bigger crowd. Launching a nationwide online contest that challenges Filipinos, of all shapes and sizes, not only to make your OOTD game strong, but also to challenge you to free yourself from your fashion boundaries.

The all-new character of The SM Store led to the birth of the Style Up campaign, following its bolder attitude that lets your curate your wardrobe according to your liking - a rather trendier, more straightforward, with a little bit of to a little too much of edginess.

Above photo shows Jess and Mark rockin their athleisure wear.

This Instagram-based challenge, called #StyleUpMovement will run for 4 weeks, starting on May 16 until June 12, 2016.

The #StyleUpMovement highlights three key trends that we know of today:

(1) Color blocking – mix of vibrant Style Up Colors
(2) Athleisure – sports luxe with a punch of vibrant Style Up colors
(3) Patterns on patterns – geometric prints in line with the Style Up theme
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