Digital Marketing Workshop for Cebu Companies Slated on March 14-15

Wazzup Pilipinas!

TechTalks.ph and Frame316 will be holding a Content Strategy Masterclass in Cebu City this March 14-15 to help Cebu companies take advantage of the shift from traditional to digital marketing.​

The two-day, hands-on workshop aims to align a company’s current marketing efforts to that of a digital content approach. The event will run from Monday, March 14, 9am to 5pm and Tuesday, March 15, 2016 – 9am to 12noon. Meanwhile, the location is yet to be finalized.

Speaking at the event will be Robert Cristobal, founder and creative storyteller of Frame316.

Although Cristobal warned that companies should “ready for the challenges ahead in adapting to digital trends,” he is hopeful that the “Philippine digital marketing ecosystem will exponentially grow.”

“We are flying to Cebu to conduct a masterclass that aims to equip business people to take their first step towards a content-centric digital approach, and we hope to add value to the advertising community by providing a practical approach in making that shift,” he added.

The workshop will centre on digital brand building and will cover topics such as: identifying your brand message; qualifying your audience; identifying & creating the right content for the right audience; distributing your message to the right channels; and nurturing and conversion of your audience to buyers.

Ready, Set… Game On: Activating Strategies and Communications to Market Domination

Wazzup Pilipinas!

In the field where “competitive advantage” is definitely a watchword, how would you stand out?

Attributed to the future corporate players’ constant quest for opportune techniques, 1DeCalibre Production brings “Game On: Activating Strategies and Communications to Market Domination”. This year’s most powerful seminar will conquer the walls of SM City Sta. Mesa Cinema 1 on February 15, 2016.

From a simple satisfying-the-customers landscape, the business world is consumed these days with the trumpeting arrival of customized, out-of-the-box, and more aggressive ideas and execution that lures the market. This is the current battle ground and here lies the ultimate challenge for the soon-to-be master marketers. Game On looks forward to enforcing more competent young strategists, so it will showcase high-rated keynote speakers that will take on the minds of 1, 200 students.

The first speaker is the current Brand Manager of Mega Tuna of Mega Fishing Corporation, Mr. Paolo Calona. He will address the strategies and share proactive approaches regarding the competition-packed marketing environment. Second is Mr. Manny Gonzales—the Head of Strategy and Analytics of NuWorks Interactive Labs, Inc. which is an award-winning full-service digital agency that focuses on telling human stories through creative technology (Story-teching)— an industry expert who will talk about cutting through the clutter through Integrated Marketing Communications. And lastly, Ms. JV Wong, the Chief Executive Igniter of People Ignite, Inc. is set to lift up the heart of the youngsters, encourage them to stand out and manage their strengths through personal branding.

Froehlich Tours Qualifies to Operate Additional Route for Point-to-Point Bus Service

 

Wazzup Pilipinas!

The Land Transportation Franchising and Regulatory Board (LTFRB) on Thursday issued a Board Resolution announcing the qualification of Froehlich Tours, Inc. to operate two (2) additional premium point-to-point (P2P) routes. These two routes are North EDSA - Makati City and North EDSA – Ortigas.

The Board invited interested bus companies to submit qualification documents to provide P2P in the two routes.

Three bus companies namely: City Bus Inc., Laguna Star Bus Transportation System, and Froelich Tours, Inc. submitted qualification documents.

The Board’s Pre-Qualification Committee with the assistance of the Technical Working Group (TWG) and in the presence of observers from the Department of Transportation and Communications (DOTC) and the Office of the Cabinet Secretary after carefully opening and evaluating the qualification documents submitted by the three participants, decided that only Froelich Tours, Inc. passed and qualified the qualification process.

The Pre-Qualification Committee, in its Resolution dated 10 February 2016, recommended that Froelich be directed to inform the Board within 48 hours from the receipt of the Notice of Selection of its intention to operate an interim service on the routes it applied for based on the specifications and operating condition set forth under Memorandum Circular 2016-001.