Exclusivity: Getting Across the Border

Wazzup Pilipinas!

We've featured him before, and we are thrilled to find out he has a new cover for us. There really is no stopping somebody as talented as Leo Ralph Villamayor. We are simply ecstatic to help support a fellow Filipino especially when the Philippines is now being recognized as the home of many outstanding performers.

You've seen Leo singing a cover of the Let It Go song from the Frozen animated movie of Disney, now he sings another song.

But we cannot show it to you right now until after a month where he was contracted exclusively for his video to be shown somewhere else.

It seems they recognized his potential to attract a significant audience so we need to wait a month before he is allowed to promote it at his own site, and others as well.

Which gets me thinking about "exclusivity" and when news becomes limited to be broadcasted by a single source.

We've seen headlines like "Exclusive" being flashed on the screens of a TV network when they report news that they claim they only have. This attracts more attention because it means they are the only source of the said information.

7 Smart Tips When Shopping for your Dream Home Online

Wazzup Pilipinas!

Every Filipino aspires to own a home. And with the rise of technology, shopping for a home online has now become simpler and easier. There are actually tools homebuyers can use to look up for a property.

Be safe and confident when buying a home. Here are smart tips you should do when shopping for a home online in the Philippines:


1. Assess your needs

Before you embark on your home buying journey, make sure you know what you need, your budget, the property you want, and where should you look. Don’t have a “buyer’s remorse” for failing to sticking to these things. Save yourself from regretting your purchase because you were swayed by catchy sales talk.


2. Do an information check on the developer
Conduct a thorough research on the property developer where you are planning to purchase your home. Find out what their experiences are in the industry, and how well they deliver. It’s also a good thing to check their finances, which are often available in their websites, to see how capable they are in working on a project.

Toycon Philippines 2015: Witness the Evolution of the Biggest Pop Culture

Wazzup Pilipinas!

The only reason why I go to McDonald's was because of the toys that come with every Happy Meal. I believe the fast-food is better off becoming a toy store so there will be a lot more happy people than obese.

Do you want to know why similar fast-foods became popular with the kids? It is because they designed their marketing strategies with the kids in mind. Those colorful mascots and equally vibrant interiors were specifically made to attract a child's imagination.

Take away all of those "kids  stuff" and their burgers won't sell.

Young or old, the fascination (or obsession and addiction) with toys as a pleasing eye-candy, a collectible, as a bragging rights trophy, or any other nerdy or geeky reason, will remain in everyone's heart.

What I really don't like (but always tempted to see) is to couple this fascination with lust for the opposite sex. The raging libido of young boys and men, who are the majority audience of toys, is a weakness that every creative outfit targets may it be online content, games, comics, magazines, film, or radio.

Admittedly, sex sells. This is why it will also remain as another motivating factor when selling the more adult-oriented toys. But it also seems the line is quickly thinning.