Wazzup Pilipinas News and Events

Monday, July 28, 2014

Madrid Fusión-Manila: Spain’s Famed Culinary Event To Conquer Manila’s Food Scene

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The Philippines is set to host the very first Madrid Fusión-Manila in April 2015 after the Department of Tourism (DOT) and Spanish organizers Foro de Debate, S.L. and Arum Estrategias Internacionalización (Arum) inked a partnership agreement last 23 July 2014 (Wednesday).

The signing ceremony was attended by DOT Secretary Ramon R. Jimenez Jr., DOT Assistant Secretary Benito C. Bengzon, Jr., Maria Leonor Esteban (Administrator of Arum), Mr. Iñigo Cañado (Director of Arum), Ms. Lourdes Plana (Partner and General Manager of Foro de Debate), and Ms. Ana Capel Rives (Partner of Foro de Debate).

Madrid Fusión has established itself as one of the leading international gastronomy gatherings held annually in Madrid and attended by elite chefs and experts in the culinary field to discuss trends, evolution of tastes, and new food habits. More than 400 leading chefs from all five continents have graced its stage and performed live culinary demonstrations and memorable presentations on revolutionary techniques. Among these culinary experts included Grant Achatz, Gaston Acurio, Ferran Adria, Juan Mari Arzak, Alex Atala, Nobu Matsuhisa, Heston Blumenthal, Michel Brass, Paul Bocure, Quique Dacosta, Alain Duchase, Joel Robuchon, and Michel Troisgros. In addition to the culinary demonstrations, there have also been master workshops, contests, tastings, tributes, auctions, and exhibitors zone. Madrid Fusion’s 2014 edition brought together 1,000 congress delegates, 120 exhibitors, 96 speakers, 750 journalists, and 8267 authorized guests becoming a national trending topic on Twitter and appearing in most print and online publications.

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Visiting their third branch and learning that they will soon have a fourth one only signifies that the people have really appreciated how Chef Roland (Chef Lau) and Jacqueline Laudico (Chef Jac) has steered their restaurant as an innovative "fast good" on its way into a very successful restaurant chain.

Partnered with the the Raya family, Chef Lau's Pugon Roasters serves dishes with a twist that only the famous chef couple can amazingly conjure like magic. Aside from the two culinary experts, we also met Roberto Luis Raya and found out that he was in charge of operations of the restaurants, and this confirmed my belief that you really need to partner with other people if you want to bring out the best in your craft. Artists also need to partner with other individuals that have the necessary specialties to take their dreams into a better reality.

My experience with their branch in Ayala Triangle Gardens located in Makati was as good as this visit at Venice Piazza located in McKinley Hill of Bonifacio Global City. We were able to dine on different set of dishes that really made our taste buds swoon in delight. Plus the passion of the couple in relating their stories about their food and how they started out, including their belief in using only natural and fresh ingredients was a big bonus for us. It is not everyday that you meet a celebrity chef couple so the lunch date with the Laudicos left us starstruck too.

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We had an invitation to watch a special show of the Comedy Cartel where they had an Open Mic Showdown called Laugh and Stack. Members of their group participated in a sort of competition to determine who among them can get the most votes from the audience and be declared as the winner for the night.

Haresh was the current champion and so he was defending his crown, but unfortunately somebody emerged as the most laughable comic for the night.

Nonong, or mamang pulis, took home the recognition as the top comic for the night who was able to convince the crowd to vote for him. What probably made him win was the fact that he made fun of himself all throughout his time on stage. He was also talking in Tagalog thus most of the Filipino audience was easily able to relate to his jokes.

But before we enjoyed all those humor on stage, we got to enjoy first a delightful meal courtesy of the host venue for the night - Relik Tapas Bar and Lounge.