Wednesday, December 5, 2018

Iloilo LGU, Smart, InnoPub Unveil Interactive Tourism Markers

Wazzup Pilipinas!

Going digital to boost provincial tourism

The government of Iloilo, in partnership with Smart Communications and InnoPub Media, has presented the interactive tourism markers that will be installed at town halls and selected tourist destinations all over the province.

These markers are equipped with quick response (QR) codes and near field communication (NFC) chips. When scanned through a mobile app, the QR and NFC devices will activate a browser window that will provide detailed information about the site on the user’s smartphone.

“These QR codes can help maximize tourist visits in the areas where these are deployed. We thank the Iloilo Provinicial Tourism Office, our LGU tourism partners, Smart and InnoPub for this initiative,” said Department of Tourism–Western Visayas’ Rene Cortum during the launch.

“By making information on travel and culture accessible to more people—that is, through their phones—the digital tourism program can help further enhance tourism here,” said Smart Public Affairs Visayas-Mindanao head Maria Jane Paredes.

Through the markers, tourists can discover information on Iloilo’s LGUs, such as local history and best destinations in the area. For instance, travelers to Carles may learn more about Islas de Gigantes, with its aquamarine waters, lush greens and stretches of white sand. Students and design enthusiasts, for their part, may read about the Rendicion de Tetuan or the 1859 Spanish victory over Moroccan forces, which is depicted in bas relief at the San Joaquin Church, among other cultural and historical trivia.

QR and NFC readers are either pre-installed on most smartphones or available as free apps. This makes it easier for most mobile users to access information through the interactive tourism markers, according to InnoPub cofounder Max Limpag.

The markers are part of the Iloilo Digital Tourism Program, which was unveiled during the 117th Semana sang Iloilo earlier this year. The program includes the Iloilo Guide app, a mobile guide that features information useful to visitors and students, such as historical background, local folklore and other interesting cultural trivia. It also lists things to do and places to see.

The Iloilo Guide app, as well as the other digital tourism guides developed by InnoPub and Smart, may be downloaded for free on both Android and iOS devices.

In partnership with government units, the digital tourism program of Smart and InnoPub is a nationwide initiative that harnesses technology to deliver tourism, cultural and historical information to mobile users.

The program was launched in 2012 and has since been implemented in Antique, Baguio City, Cebu, Davao and Metro Manila, among other areas.

Tigbauan officials receive the municipality’s tourism QR code from representatives of the Iloilo tourism office, Smart and InnoPub. Nineteen other LGUs received their own tourism QR codes, including Miagao, Oton, Leon, Leganes, Badiangan, Cabatuan, Passi City, Dingle, Carles, Concepcion, San Joaquin, Alimodian, Ajuy, Igbaras, Janiuay, Banate, Santa Barbara, Guimbal and Tubungan.

About "" is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT