Wednesday, October 19, 2016

Rinnai: Advanced Precision Cooking Ranges to Enhance Your Culinary Passion

Wazzup Pilipinas!

Rinnai, the largest manufacturer of gas appliances in Japan since it was established in 1920, recently launched its series of cooking ranges at an event held at the Atrium of SM Megamall on October 19, 2016.

Dubbed as Rinnai: Passion and Precision, the event highlighted its new brand ambassador, Celebrity Chef Rosebud Benitez who can be seen in her show called Quickfire, a 10-minute television cooking show broadcast several times daily on GMA News TV, a sister station of GMA Network.

Chef Rosebud, together with Masashi Morita, Marketing Manager from Rinnai Japan, went around the display showcase of Rinnai cooking range to talk about its basic features. Mitsui Industria Corporation, distributor of Rinnai products in the Philippines. 

The key management handling the brand like Rinnai Japan's Naohito Shibata and Mitsui Industria Corporation’s General Manager John Chuakaw, also shared their messages on stage.

A pasta dish cooking demo was also done by Chef Rosebud so the attendees can actually see one of the cooking range in action.

The event also featured popular Pastry Chef Miko Aspiras, who has a several restaurants under his name, also prepared a pasta dish, specifically a Mac and Cheese dish (arguably so cheesy), and of course, he wouldn't miss this opportunity to do his specialty - desserts. Miko prepared a pancake dessert dish using caramelized apples as primary toppings to a macha pancake. He said we can also add ice cream on top if preferred.

SM Appliance, the largest appliance retailer in the country, will be carrying the brand in its prime branches, and we assume it would be available soon in all branches once the demand escalates.

To the delight of the attendees, the event also raffled off a few prizes including a couple of gift certificates and one of the high-end cooking ranges. Somebody went home with a new cooking range with oven - just in time for the Christmas season!

More videos will be uploaded soon including the opening messages and the cooking demos of both chefs Rosebud and Miko. This blog post will be updated as soon as they are done uploading.

You may check them at our official YouTube channel at

More photos can be seen at our official Facebook page at 

Below is the official press release from the event:

In essence, cooking is in itself an art form. The pursuit of the perfect dish takes time and effort. Just as how a writer is nothing without his pen, a kitchen connoisseur is reliant on the tools he or she has to work with.

The careful manipulation of fresh ingredients to produce exquisite dishes is not possible without the proper appliances required. This is where technology comes in. Rinnai, the no. 1 appliance brand in Japan since 1920, seeks to elevate the way Filipino millennials prepare their meals with tabletop stoves, hobs, cooking ranges, and range hoods designed with the precise performance of Japanese technology.

Fire Up the Efficiency

More than a kitchen appliance brand, Rinnai delivers the precision required to cook meals crafted to exceed even the most discerning of tastes. “Rinnai Philippines is proud to introduce a whole new range of kitchen appliances that will prove to be essential in the Filipino household,” shares Mitsui Industria Corporation’s General Manager John Chuakaw. “All our products come with a slew of exciting features designed to bring ease, comfort, and convenience to the Filipino’s cooking practice.”

From table top stoves that use stainless steel burners, to built-in hobs made with heat-resistant tempered glass, Rinnai specializes in sturdy, durable, and innovative appliances that revolutionize cooking for the average millennial.

The hotplates are even sourced from the world’s finest as it is produced by renowned German electric heating component manufacturer, E.G.O. Moreover, Rinnai’s line of free-standing cooking range is fitted with Sabaf® burners, the world’s best in advanced burner technology. And to make things easier, the catalytic cavity of Rinnai ovens can absorb grease and even reduce odors.

A Culinary Upgrade

Rinnai’s impressive line of cooking appliances are made for Filipinos looking to invest in a full kitchen set-up or outfit a newly-purchased home. As a purveyor of high-end, technologically advanced, and visually-appealing kitchen equipment, Rinnai makes it possible for today’s culinary hopefuls to adopt the measured discipline professionals have with their cooking.

In addition, cooking with a Rinnai appliance adds a touch of sophistication to the way meals are prepared at home. “Rinnai’s innovation has me fully-equipped to serve my kids the meals they deserve,” says Celebrity Chef Rosebud Benitez. “The technology really makes the difference. Not only does it elevate my craft, it’s precision engineering makes working in the kitchen a breeze.” Rinnai appliances are made under the premise that even the simplest of dishes require precision.

Award-winning p√Ętissier Chef Miko Aspiras attests to both this and the kind of craftsmanship the Rinnai brand brings to the table. “Dessert-making is very visual. You delight people with the textures, the colors, even before they can respond to the taste,” Chef Miko explains. “Coming up with the exact plating requires measure and precision. Rinnai’s appliances help me do just that. Without it, I don’t think my creations would be that social media-worthy.”

Through Rinnai’s technology, standards are taken a notch higher, allowing people to enjoy more comfortable lifestyles, a commitment that SM Appliance also happens to uphold. "Through our presence at SM Appliance, the largest appliance retailer in the country, Rinnai is made readily accessible and available to more and more Filipinos," John adds.

In essence, a modern kitchen fitted with Rinnai appliances gives today’s millennial the ability to offer their families and friends a taste of something prepared with both passion and precision. “With Rinnai, all you need is creativity for your craft. As for the precision, Rinnai has got you covered,” ends John.

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1 comment:

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