History closed its 2016 financial year as the #1 most watched factual cable channel in the Philippines in prime among People +16. HISTORY’s solid performance was powered by an exceptionally strong stable of content, along with the network’s first HISTORY CON event, which was held at the World Trade Center in Manila. The network posted its best numbers ever and delivered stellar ratings in primetime, nabbing the top spot from its competitors.
The diverse and compelling lineup of original programming that drove ratings for HISTORY includes this year’s standout hit, ROOTS, a four-part historical portrait of American slavery featuring Academy Award® winners Forest Whitaker and Anna Paquin. The epic mini series delivered the highest two-hour rating average ever for HISTORY in the Philippines. Its finale also won its night as the number one show on English entertainment cable channels for its timeslot.
HISTORY scored with a slew of #1 rated programs including the ever popular STORAGE WARS franchise, as well as the second season of survival reality series ALONE and Giorgio Tsoukalos’ new show, IN SEARCH OF ALIENS. A+E Networks™ Asia’s original productions, notably CELEBRITY CAR WARS and RIDE N’ SEEK WITH JAMIE DEMPSEY, included some local flavour with familiar Filipino faces and places, which also helped fuel audience growth.
HISTORY further strengthened its position in the Philippines by deepening its engagement with its viewers and bringing new fans into the fold with its inaugural HISTORY CON event. The convention brought the brand to life off-screen, offering attendees a chance to meet HISTORY celebrities, take part in interactive activities, and get a sneak preview of HISTORY shows. HISTORY CON was a massive success with 50,000 visitors, over 100 exhibitors, three new World Records and reaching over 35 million people online over four days in August.
“Thank you to all our loyal viewers in the Philippines for being so enthusiastic and passionate about HISTORY and our shows. It was an incredible year for us but we’re not about to rest on our laurels. Our Filipino fans can expect even more from HISTORY in 2017 with an exciting roster of powerful drama, supercharged characters and returning fan favourites on our channel, and bigger and better events,” said Prem Kamath, Deputy Managing Director, A+E Networks™ Asia.
HISTORY™ is available on SKYCable Ch 67; Cable Link Ch. 43; Dream Satellite Ch 30; Destiny Cable Ch 57; and Cignal Ch 125.
Source: Kantar Media, Urban Philippine, Roots Episode 4 premiered on 3 June 2016, 9-11 pm; People +16 averaged 81,427 P16+/Rtg% 1.13 in PTV homes. Excludes Sports, Movies, and Kids.
Storage Wars franchise #1 on Weekdays 8-9 pm against all Factual and English Entertainment Channels during premiere timeslots on Thursdays. Source: Kantar Media, Urban Philippines, all Storage War titles Mon-Fri 8-9 pm between 1 Jun-31 Jul 2016, People +16 averaged 22,127/Rtg% 0.31 in PTV homes. Excludes Sports, Movies and Kids.
ALONE S2 ranked #1 against all Factual and English Entertainment Channels during premiere timeslots on Thursdays. Source: Kantar Media, Urban Philippines, ALONE S2 aired on 21 April-28 July except 2 June, Thursdays 9-10 pm, People +16 averaged 25,680/Rtg% 0.36 in PTV homes. Excludes Sports, Movies and Kids.
IN SEARCH OF ALIENS ranked #1 against all Factual and English Entertainment Channels on Wednesday nights. Source: Kantar Media, Urban Philippines, IN SEARCH OF ALIENS aired on 1 June-27 July, Wednesdays 11 pm-12 mn, People +16 averaged 17,633/Rtg% 0.24 in PTV homes. Excludes Sports, Movies and Kids.