The Year of the Hard Launch: Step Into the New Era of SM Supermalls

Wazzup Pilipinas!? 

The "quiet reset" is officially over. As 2026 takes shape, it is time to move beyond the low-key starts and invisible routines. Across the Metro, a bold New Era of SM Supermalls is unfolding—a hard launch of your best self, designed through world-class brands, inspiring spaces, and experiences that demand to be seen.

This isn't just about shopping; it’s about a lifestyle that is Hard Launch Worthy. From the scents you wear to the way you move, SM Supermalls has curated a collection of "firsts" and fresh concepts that integrate seamlessly into your daily life.

Upgrades That Command Attention

True confidence often lies in the details—the subtle upgrades that people notice without you uttering a single word.

Bath & Body Works (SM North EDSA): Located at Level 2, City Center, this space offers the everyday scents and self-care staples that define your personal aura.

White Barn: Found within the same location, the White Barn section introduces home fragrances and candles that instantly transform your living space from a mere room into a curated mood.

From Saved to Seen: Capturing the Moment

In a world of digital clutter, some moments deserve a physical presence.

Beyond Studio (SM City Fairview): Making its debut at the Centralwalk Basement, this is the first of its kind in SM. It challenges the habit of merely "posting" by offering a space where everyday moments are turned into tangible prints and frames that you can proudly put out there.

The Athletic Evolution

Show off your discipline and your drive this year by prioritizing your health and your hobbies.

Prime Golf (SM Podium): Experience the first premium golf simulator in SM at Level 5. Here, you can sharpen your swing on state-of-the-art simulators, aim for a hole-in-one, and conclude your session with premium dining.

Lulou Wellness (SM Podium): For those who take their fitness routines seriously, Lulou Wellness has opened its doors on the 4th Level. It is the first in SM, specifically designed for adults ready to flaunt a fitter, better version of themselves.

Curated Happiness on Display

Sometimes, the most practical thing you can do is invest in what makes you smile.

POP MART (SM Aura): The first POP MART in BGC has arrived at the 2nd Level of SM Aura. Whether you are unboxing a new favorite or displaying a growing collection of trinkets, it’s a commitment to joy that you can proudly share with the world.

All For You: The Evolving Find

SM Supermalls continues to evolve, merging sustainability and community empowerment with world-class cuisine and exclusive retail discoveries. This is more than a mall; it is a space for the "in-between" moments of life, where errands and grand plans coexist.

Your hard launch is complete. Now, it’s simply about stepping into what works for you and letting the world see it.

Stay Ahead of the Trend: Follow @smsupermalls on social media or visit www.smsupermalls.com to discover what’s new and what’s coming next to the Metro.

The Year of Living Deliciously: SM Supermalls and the Era of the Non-Negotiable Craving

Wazzup Pilipinas!? 

For 2026, the mandate is clear: raise the standards. We are officially entering an era where compromise is a relic of the past. No more rushed decisions, no more settling for "good enough," and absolutely no more meals that feel like an afterthought.

SM Supermalls is igniting a culinary revolution in the Metro, unveiling a new era of dining defined by fresher concepts, bolder flavors, and better choices. This is your ultimate craving promise: never negotiate when it comes to how you eat.

Non-Negotiable 1: Snacks Are Not Placeholders

Snacking is no longer just a way to "get by"—it is an intentional act of pleasure. This year, quick bites must arrive with personality and zero shortcuts.

Pizza Planet (SM North EDSA): Blast off into a galaxy of cheesy, gooey comfort at the Annex, Upper Ground Level. Whether you’re a kid or just a serious pizza lover, this playful spot delivers an out-of-this-world experience every time.

Shihlin Taiwan Street Snacks (SM City Fairview): Bring the vibrant streets of Taiwan to your plate with crispy, juicy hits like the legendary XXL Chicken and Handmade Oyster Mee Sua.

Non-Negotiable 2: "All-In" Must Mean Everything

All-you-can-eat only works when it is generous and intentional. If you are committing to unlimited, it must satisfy from the very first plate to the last.

King’s Feast Luxury Buffet by Buffet 101 (SM North EDSA): Prepare to feast like royalty at this soon-to-open destination on the 5th Level of The Block. Expect local and international flavors that never skimp on quality.

Mo-Mo Paradise (SM Megamall): The first in the Philippines, located at Mega Fashion Hall, sets the gold standard for unlimited hot pot. Their slow-simmered shabu-shabu and sukiyaki are designed for those who want to linger over a proper, soulful meal.

Non-Negotiable 3: Boldness is Mandatory

Subtlety has been deleted from the menu. 2026 is the year of big profiles and dishes that refuse to hold back.

Siklab+ (S Maison): Discover local flavors with a daring twist at the ground level. With benchmarks like Paboritong Pork Sisig and Kuhol ni Tanggol, your expectations for Filipino cuisine will be forever reset.

Thaiwadee (SM Southmall): Soon to open in the Foodcourt, this is where you go when you refuse to experiment with your Thai cravings. Their Pad Thai and Tom Yum Goong offer the perfect, uncompromising mix of heat and tang.

Royal Indian Curry House Bistro (SM North EDSA): Real spice isn't optional here. Opening soon at The Block, this bistro serves fragrant Hyderabadi Biryani and rich Murgh Makhani that hit exactly the way they should.

Non-Negotiable 4: Healthy is Not Synonymous with Boring

Choosing a lighter path shouldn't feel like you’re missing out.

Salady (SM Megamall): Marking its first appearance in the Philippines at the Level 5 Fashion Hall, Salady proves that eating clean can be just as exciting as any indulgence.

Non-Negotiable 5: The Coffee Break is Sacred

Coffee isn't just a caffeine fix; it’s a moment to slow down and sit longer than planned.

Cafe Kulture (SM Mall of Asia): Located at the South MOA Sky, this spot transforms the routine of coffee and pastries into a genuine "pause" worth taking.

The New Era of SM Supermalls

The standards are set, and your favorite mall has already answered the call with more spaces and better options than ever before. No overthinking, no settling—just choosing what feels right in the moment.

Stay Updated: Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest events.

Everything we do—from world-class cuisine to sustainable, community-focused spaces—is all for you.

The Dawn of a New Era: How SM Supermalls is Redefining "Inclusion" for Every Filipino

 

Wazzup Pilipinas!? 

For many, a trip to the mall is a routine weekend escape. But for families of individuals on the autism spectrum, the bright neon lights, echoing music, and bustling crowds can transform a simple outing into an overwhelming sensory minefield. Recognizing this, SM Supermalls has officially entered a ground-breaking new era. During this year's National Autism Consciousness Week (NACW), the retail giant moved beyond simple awareness, launching revolutionary milestones designed to turn their spaces into a "Mall for All".

Through its CSR arm, SM Cares, SM has unveiled a nationwide movement rooted in acceptance, appreciation, and thoughtful design.

A Sanctuary in the City: The SM Sensory Lab

The crown jewel of this year’s celebration is the launch of the SM Sensory Lab at the SM Mall of Asia. This isn't just a room; it is the country's first-ever dedicated mall space designed specifically for children and adults facing sensory processing challenges.

Thoughtful Design: The lab features soft lighting, calming seating, and specialized sensory-friendly features.

A First for the Philippines: Developed in close collaboration with the DSWD, the NCDA, and Autism Society Philippines, it serves as a "calming corner" for those who need a moment of peace.

Safe & Accessible: Built to accommodate up to 10 people at a time, the space ensures that individuals and their guardians have enough room to feel truly at ease.

Seamless Integration: Access is made easy through the SM Malls Online App, where customers can scan a QR code to use the facility completely free of charge.

"Opening the SM Sensory Lab was a natural next step in our relentless pursuit of making our malls truly inclusive," says Steven Tan, SM Supermalls President.

"Lights Up, Sounds Down": Cinema Reimagined

For many on the spectrum, the traditional cinema experience—thundering bass and pitch-black rooms—is impossible to endure. SM Cinema is changing that narrative with its "Lights Up, Sounds Down" (LUSD) screenings.

By adjusting lighting levels and reducing sound, SM has created a movie-going environment where joy replaces anxiety. What began as a single-mall initiative has now exploded into a nationwide phenomenon, reaching over 5,000 participants across the Philippines. This year, the reach expanded even further with SM City BF Paranaque and SM City Butuan joining the network of host malls.

Beyond the Celebration: A 365-Day Commitment

While National Autism Consciousness Week provides a spotlight, SM’s mission is a year-round endeavor. The company understands that true inclusion is built on the empathy of its people.

Nationwide Training: Mall front-liners—including security guards, tenants, and operations staff—undergo regular training and refresher courses to better support customers on the spectrum.

Empowerment Campaigns: Continuous information drives are held to foster a culture of empathy and acceptance among all mall-goers.

Corporate Soul: As the heart of SM’s social responsibility, SM Cares remains dedicated to programs that empower communities and create long-lasting, impactful improvement.

As Steven Tan aptly notes, being an inclusive mall isn't a "one-week observance". It is a strengthened resolve to ensure that every single customer, regardless of their needs, finds their most loved space at SM.