Cebu Ushers in a #NewEraOfFirsts: Big Thrills, Bigger Experiences at SM Supermalls!

Wazzup Pilipinas!? 

Life is truly more fun when you have greater access to discovering new things. From running small errands to embarking on bigger adventures, the best of living means continuously expanding the things you love! SM Supermalls is proudly leading this charge, bringing a groundbreaking New Era of Firsts to explore and discover, with exciting, never-before-seen brands heading your way—now closer than ever, right here in Cebu.

No longer do you need to travel across regions for world-class dining, retail exclusives, and innovative spaces; the best experiences are now within reach. At SM Supermalls, you will find culinary destinations and experiences you won't find anywhere else.

Culinary Adventures Await at SM City Cebu

Get ready for a sweet and savory sensation at SM City Cebu!

While you can already savor the authentic Japanese Teishoku set meal experience at the newly opened YAYOI , the culinary landscape is about to expand dramatically with these highly anticipated food spots opening their first Cebu branches this May:

Manam (Opening May 26): A celebrated Filipino bistro offering classic and modern interpretations of traditional dishes.

Ooma (Opening May 28): A modern Japanese dining spot known for its bold flavors and creative dishes, blending traditional Japanese cuisine with contemporary twists.

Café Laguna (Opening May 8): A renowned Filipino restaurant chain bringing the comforting flavors of Luzon to the Visayas with its authentic Tagalog-style dishes.

Abaca Baking Company (Opening May 10): A beloved Cebu-based café and bakery serving artisan-crafted breads, all-day breakfast offerings, and premium coffee selections.

Ramen Kuroda: A popular Japanese restaurant specializing in authentic, high-quality ramen with homemade noodles and rich, flavorful broths.

Action and Flavor at SM J Mall

The thrill continues in Mandaue City, Cebu, with an exciting mix of flavor and fun at SM J Mall!

For a taste of Japan, savor familiar flavors and beloved dishes at the Food Hall area's Yuki-Kun. But expect even more first-in-Cebu experiences to arrive soon:

Ramen Nagi: Complete your J Mall experience with this Japanese favorite, offering authentic, customizable ramen bowls featuring rich, savory soup and handcrafted noodles.

iSwing Golf Arena: Enjoy a round of golf without the scorching sun, thanks to this indoor, high-tech golf simulation experience.

Sweet Indulgences at SM Seaside City Cebu

Satisfy every sweet craving at SM Seaside City Cebu, where new dessert and dining destinations are opening their first stores in Cebu:

Beard Papa’s (Opened April 25): The famous Japanese cream puff chain known for its freshly baked choux pastries.

Conti’s (Opened April 30): The beloved Filipino bakeshop famous for its iconic cake specials and signature comforting savory dishes.

Additionally, coffee lovers have something significant to anticipate: the rapidly growing Pickup Coffee is headlining its upcoming first-in-SM premium café concept, offering elevated brews perfect for a productive lifestyle.

SM Supermalls is committed to providing groundbreaking experiences that connect and inspire communities. As we continue to grow, we remain dedicated to sustainability, community empowerment, and creating memorable moments that make every visit meaningful.

You'll never run out of things to add to your itinerary! Explore beyond limits and discover these exciting firsts here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts. There's always something new and exciting waiting for you.

The Dawn of a New Era: SM City Davao Unveils a Massive, Must-See Expansion!

 

Wazzup Pilipinas!? 

Davao is stepping into a bold new chapter as SM Supermalls welcomes an age of evolving finds. SM City Davao, which is already known as the first and largest SM mall in Mindanao, has just opened its expansive new building, bringing fresh urban experiences to every Davaoeño.

This is more than a simple renovation—it’s an evolving destination encompassing over 120,000 sqm of added space for shopping, style, and leisure. Every spot is deliberately designed to be pure "feed goals," transforming the mall into a host of stylish hangouts and Insta-worthy scenes.

Culinary Adventures: Dining Hotspots Ready to Serve You

Prepare for a true culinary treat! The expansion brings a handpicked lineup of restaurants, serving everything from casual fine dining to comforting Filipino classics and bold Singaporean flavors.

Firsts in Davao: Taste the New Era 

Nanyang: Experience the best of what Singapore has to offer for the first time in Davao. Located at the 1st Level, Main Mall Expansion, Nanyang delivers hearty Southeast Asian delicacies, including aromatic Laksa and savory Curry Chicken Rice, catering perfectly to the Filipino palate.

Brique: The "bisaya" brothers from Cebu are bringing their distinctly Cebuano flavors to Davao for the very first time. Soon to open at the 2nd Level, Main Mall Expansion, Brique combines modern cuisine with a provincial touch that will remind you fondly of home cooking.

The Joy of Fluffiness

Puffy’s: Making its first mark in Davao, Puffy's brings its signature charm to the 1st Level, Main Mall Expansion. This sweet spot is famous for its cloud-like soufflé pancakes. Whether you choose Original, Crème Brûlée, or Tiramisu, every bite is delightfully light and perfectly Instagrammable!

Unique Finds & Insta-Worthy Spots

Looking to add flair to your everyday life? Discover a specially chosen mix of finds to make every visit exciting, from customizing your tumbler to spotting that unique item you didn’t know you needed. Every corner is made to make your feed more aesthetic.

Exclusive Retail Treasures (All Firsts in Davao!) 

Fully Booked: For the first time in Davao, a true bookworm’s haven awaits. Experience a warm, cozy ambiance at the 1st Level, Main Mall Expansion, featuring a wide selection of books and hard-to-find titles.

Flying Tiger: In search of quirky finds and unique knick-knacks? This is the novelty store for you. For the first time in Davao, Flying Tiger at the 2nd Level, Main Mall Expansion, offers playful crafts, trinkets, and ornaments to personalize your living space.

Gashapon Bandai: Collect high-quality gacha toys, keychains, and accessories with the first Gashapon Bandai in Davao at the 2nd Level, Main Mall Expansion. Pop a coin into the vending machines for a surprise collectible from franchises like Dragon Ball, Gundam, Demon Slayer, and Pokémon.

Anta: Level up your style and turn the gym into your personal runway. Anta, for the first time in Davao, offers a premium sports line of trainers, bags, and ready-to-wear apparel at the 1st Level, Main Mall Expansion.

More Style and Finds

Aquaflask: Find their newest, customizable designs at the 2nd Level, Main Mall Expansion. These vacuum-insulated bottles let you enjoy cold or hot drinks anywhere and drink in style!

This is the #NewEraOfSMSupermalls. SM City Davao is ready to give you the very best of everything in one place , ensuring you enjoy curated experiences that are not just for you to enjoy, but also to share.

At SM Supermalls, we truly got it all for you!

Living in Tomorrow's Water-Resilient Future: How SM Prime is Securing a Vital Resource

Wazzup Pilipinas!? 

The clock is ticking on climate change, and with it, the threat of water scarcity looms larger than ever. In the face of accelerating climate concerns that affect our water supply , SM Prime Holdings, Inc. (SM Prime) has adopted a unified and dramatic stance on water stewardship, preparing not just their properties, but entire communities, for the challenges ahead.

SM Prime’s dedication to water resilience has evolved significantly since its early initiatives. Through the programmatic "Water for Tomorrow" campaign, their approach moves far beyond simple water recycling and efficient management. For SM Supermalls, this is an urgent call to action—a recognition that large-scale investment in water security is a sound opportunity to do good for both people and the planet.

Pioneers in Water Stewardship: Three Decades of Innovation

The history of SM Supermalls' water stewardship is one of bold foresight and groundbreaking innovation:

The First Steps (Mid-90s): Nearly three decades ago, well before any compliance requirements were in place, SM Supermalls introduced sewage treatment plants (STP). SM Southmall, located in the water-challenged area of Las Pinas, was the first mall to implement an STP for water recycling when it opened in 1995. This was quickly followed by SM Bacoor in 1997. This pioneering move saved a significant volume of water that would have otherwise been used for flushing.

Preventive Measures: Beyond treatment plants, the company has made significant investments in efficient low-flow fixtures and water-saving technologies to prevent unnecessary water consumption on a massive scale.

The Innovation Benchmark: In 2023, the first rainwater treatment facility by a mall opened at SM City Baguio. This innovation converts rainwater into a potable resource, dramatically alleviating pressure on the local water grid. This facility sets a new benchmark for water efficiency.

Sustainable Infrastructure: Modern facilities like SM Aura (the first mall to receive LEED Gold Certification in 2017) are equipped with wastewater treatment plants and smart water management technologies, ensuring responsible and efficient water use.

With 89 malls nationwide, these high-impact yet practical water management systems and circularity practices build long-term capacity to withstand future water disruptions and reflect the malls’ greater ecosystem.

A Ripple Effect of Sustainability

SM Prime's commitment doesn't stop at infrastructure; it is embedded in the culture, inspiring a collective movement:

The Living Classroom: SM Supermalls function as a "living sustainability classroom". Mallgoers, employees, and tenant-partners are actively made aware of the company's crucial water, waste, and energy programs.

Community Engagement: Through the SM Cares program, communities, mallgoers, and tenants are engaged in water conservation initiatives that inspire mindful consumption and collective action. SM Cares champions the UN SDG6 (Clean Water and Sanitation) by using every mall touchpoint and social media to create content on water conservation, access to safe water, sanitation, and hygiene.

Empowering Stakeholders: As a vital community hub, the malls promote the wider SM Green Movement campaign, empowering people to practice responsible water use. The company assists large partner-tenants with compliance and the bottom line, and similarly inspires smaller businesses and other stakeholders who depend on mall operations to adopt their innovative solutions.

The Vision of Leadership

Steven T. Tan, President of SM Supermalls, firmly believes that the current scale of SM Prime’s water efforts is a testament to the "innovative vision of our leadership".

"What makes our programs truly meaningful is how they bring people and purpose together," said Tan. "It creates a ripple effect of sustainability that reaches beyond our walls." 

SM Prime, one of the largest integrated property developers in Southeast Asia , is guided by a vision of building a better future by creating sustainable, innovative, and inclusive spaces for Filipinos. Through the SM Green Movement, they champion sustainability by focusing on water stewardship, waste management, and energy efficiency for a lasting impact. This movement empowers individuals and communities to take part in simple acts that create shared prosperity for generations to come.

SM Prime is building what matters today , ensuring that water's essential role in supporting human activity and economic growth is secured for the future.