Jose Cuervo Celebrates the Panagbenga Festival!

Wazzup Pilipinas!

With the annual Panagbenga Festival set to bloom upon Baguio city this February, Jose Cuervo is looking to celebrate the flowers of the Cordilleras with three consecutive weekends of events that is sure to keep the party going all month long.

Held every February, the Panagbenga festival was founded in the wake of the catastrophic earthquake that tore through the city in 1990. The local government would go on to start the festival in order to boost morale and pay tribute to the variety of flowers that are exclusive to the region. Panagbenga is a month-long festival with a number of events and activities that’s sure to keep the city alive all through February.

Jose Cuervo seeks to honor the beauty of the Cordilleras by inspiring the people of Baguio to create their own #CuervoMoments in several events all through the month of February.

On February 18, we check into The Ampersand for Cuervo Panagbenga X Callum David, with a follow up the weekend after as we hit up the Crown Legacy Hotel with Cuervo Panagbenga X Spade Superclub on February 24. We wrap up on the 4th of March at the 2600 Gastropub and Elevate Music Festival. 

PJMA Proudly Presents MADWORLD: Upsetting the Status Quo

Wazzup Pilipinas!

Change is about to break into your world.

The Philippine Junior Marketing Association, in partnership with one of the leading integrated marketing communication agencies in the country, Havas Media Ortega, proudly brings you,

MADWORLD: UPSETTING THE STATUS QUO this 26th of February 2017, from 12 NN - 6 PM at the SM Mall of Asia Arena!

Learn from the most prominent business personalities as they unfold the truths behind the success of disruptive marketing and innovation in their respective industries.

Join us as we step out of the ordinary and experience an event you've never imagined; for what you've known might just not be the same!

Registration starts at 11 AM.

Get ready to be disrupted, Junior Marketers!

Should you have inquiries, please contact Jay Jimenez at (0927) 670 8924 or email him.at pjma.jtjimenez@gmail.com.

#MADWORLD2K17

Philippines Health Forum: Access to Innovative Medicine, Focus on Cancer

Wazzup Pilipinas!

The entire process that a cancer patient goes through is so stressful for both the patient and their loved ones. The thought of keeping the will to survive amidst the hardship from physical, financial and emotional burdens is a terrible situation to be in. I would find myself always hoping for a miracle if science could not speed up its search for a cure to the most dreaded cancer.

I would like to believe that there have been many efforts done and currently ongoing with the goal to ease the treatment process for cancer patients. I’ve encountered so many campaigns, corporate social responsibility programs and initiatives, both big and small, that all aim to raise awareness, and somehow alleviate the pain experienced by a victim.

There have also been so many initiatives done to make the treatment process more convenient, if not affordable, for so many who have been struggling from the disease from the time of discovery up to the point of hoping for a cure, or at least to prolong their life.

But have most of these noble efforts been repetitious or redundant? Since there is no central point to acknowledge each effort, we see many organizations or groups, whether government, private or non-government organizations or groups, doing the same tasks.

Thus, I believe it is about time we gather these stakeholders to come up with a more focused group where all concerned groups and individuals could contribute to the overall success of an effort that is organized and with focus.