A Morning That Changed Everything: The Triumph of Chicky’s Easter Camp

Wazzup Pilipinas!? 

The sun has set on Ayala Malls U.P. Town Center, but the energy ignited today continues to ripple through Filipino homes. Earlier today, Sunday, April 12, thousands of families witnessed a transformation as Chicky’s Easter Camp turned the simple act of breakfast into a spectacular celebration of life, health, and family bonding.

From the moment the doors opened at 10 a.m., the Phase 2 Activity Area became a vibrant hub of "new life"—true to the ancient symbols of the Easter egg and chicken.

The Day the Morning Was Reclaimed

While most were just waking up, the campers at U.P. Town Center were already deep into the "Basta Breakfast, Bounty Fresh!" mission. It wasn't just an event; it was a movement to prove that a high-protein, high-quality start is the secret to a family’s success.

Moments of Magic and Learning

The Arena of Play: Throughout the day, children conquered Eggy’s Adventure and tested their wits at Breakfast Match, earning more than just freebies—they earned the fuel to keep going.

The Star of the Show: The atmosphere reached a fever pitch at 2:00 p.m. when the iconic Jolina Magdangal took the stage. Alongside the beloved Chicky, she shared heartfelt insights on how a protein-rich Bounty Fresh breakfast isn't just about nutrition—it's about the love and focus we give our children.

Nutrition in Action: Parents walked away with more than just shopping bags; they left with the blueprints for better metabolism, improved academic focus for their kids, and a strategy to manage energy throughout the day.

A Legacy of Wellness

Bounty Fresh—the leader in "No Antibiotics Ever" poultry—demonstrated today why the Golden Yolk and their premium meats are the gold standard for the Filipino table. By making breakfast the star meal of the day, they've ensured that the lessons learned at the camp will live on in kitchens across the city tomorrow morning.

The Morning Revolution Continues

As Stephanie Balois-Guerrero, VP – Head of Marketing of Bounty Plus Inc., envisioned, today was the day we brought breakfast to life. The games may be over, and the booths may be packed away, but the message remains clear:

If you want to start your day right, you start it with Bounty Fresh.

Did you capture a favorite moment with Chicky or Jolina today? We’d love to hear how you’re planning to make tomorrow’s breakfast your best meal yet!

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Happily Ever After art exhibit opening night

Wazzup Pilipinas!? 

The curtains have officially risen on HAPPILY EVER AFTER, and for those of us lucky enough to be in the crowd at Gallery 119 last Saturday, it was nothing short of a fever dream.

The opening night on April 11 was a masterclass in how to blend the visual, the sonic, and the surreal. Curated by Kooky Tuason, the exhibition turned the gallery into a labyrinth of modern storytelling, leaving the audience to navigate the beautiful, often messy, and deeply dramatic interpretations of "the end."

The Visionaries on the Walls

The exhibition features a powerhouse lineup of artists, each bringing a starkly different flavor to the theme:

Mica Cabildo, Lourd de Veyra, Gary Montenegro, Katrina Pallon, Ian Quirante, Roanna Ruiz, Maxine Syjuco, Tyang Karyel, and Pika Yonzon (who also designed the striking event poster).

From intricate details to bold, sweeping statements, the collective energy of these works felt like a pulse running through the room.

An Immersive Spectacle

The night wasn’t just about looking—it was about experiencing. The crowd was treated to a sensory takeover that kept everyone on edge:

Ceej Gomera captivated the room with a raw, evocative performance art piece.

Jon Romero provided a hauntingly atmospheric soundscape that echoed throughout the space.

Justin Pinon played with our very thoughts, leaving guests genuinely stunned by his mind-reading skills.

With Marty Tengco at the helm as host, the evening moved with a seamless, high-energy flow that made the hours fly by.

A Night to Remember

Between the deep dives into the art and the lively conversations sparked by the performances, the crowd enjoyed the hospitality of Jacob’s Creek, Krazy KnokNok, and The BaR, making the atmosphere as celebratory as it was cerebral.

If you weren't able to make it for the opening night, you missed a true moment in the local art scene—but the story continues. HAPPILY EVER AFTER is still live at Gallery 119. Go see it before it’s just a memory. 

Bulacan airport cited at OECD forum for global standards alignment

Wazzup Pilipinas!? 

The New Manila International Airport (NMIA) project in Bulacan was presented recently at the 12th OECD Workshop for Financial Institutions in Paris as a case study on how major infrastructure projects can align with international environmental and social standards.

San Miguel Aerocity Inc. (SMAI), the project proponent, was invited to present NMIA before export credit agencies, commercial and development banks, development financial institutions, and specialist environmental and social consulting firms from across the OECD’s 38 member countries.

The project was taken up as a plenary case study, with the presentation focusing on its alignment with the IFC Performance Standards and Equator Principles, which are widely used by international lenders in evaluating large-scale infrastructure developments. SMAI presented alongside Atradius DSB, the project’s export credit insurer, and Earth Active, one of its independent environmental and social consultants.

SMAI said the presentation highlighted NMIA’s shift from local regulatory compliance to international lender-aligned environmental and social frameworks, including stronger internal management systems and the implementation of biodiversity and social risk measures for a challenging coastal site with critical habitat considerations.

Participants viewed the project as a credible and transparent example of infrastructure development under challenging environmental and social conditions. They also noted the company’s openness in discussing early challenges, capacity-building efforts, and adaptive management approaches, particularly in biodiversity offsets and social performance.

The project was also discussed as a practical reference for lender decision-making in emerging market infrastructure, showing how sponsors and lenders can work together to address gaps and strengthen environmental and social performance over time.

“The NMIA project is a clear example on how the cooperation of financial institutions and consultants can help project developers work towards compliance with International Standards. We carefully considered the project, and decided to support it. The results show that it was worth the effort,” Marije Hensen of Atradius Dutch State Business, the Dutch Export Credit Agency, said.

Separately, SMAI said flooding, land stability, and environmental safeguards have been among the key considerations in NMIA’s technical and environmental review from the outset. These continue to be addressed through assessment, mitigation planning, and oversight under both Philippine regulations and international lender standards.

Founded in 1961, the Paris-based OECD has played a leading role in developing policies and standards on corporate governance and sustainability, among others, with many of its frameworks adopted beyond member countries.

SMAI said its participation in the workshop reinforced its engagement with the international project finance and environmental and social practitioner community, while strengthening its position as a Philippine infrastructure developer capable of operating within OECD, export credit agency, and commercial lender governance frameworks.

PHOTO CAPTION

San Miguel Aerocity Inc., led by Cecile L. Ang, Director for Corporate Relations and Special Projects (third from left), presents the New Manila International Airport as a case study on how infrastructure projects can comply with international environmental and social standards at the 12th OECD Workshop for Financial Institutions in Paris in February.

 

SMAI, the developer of the New Manila International Airport in Bulacan, joined Atradius Dutch State Business and the project’s Independent Social and Environment Consultants at the 12th OECD Workshop for Financial Institutions in Paris in February.