The Digital Graveyard Reclaimed: How Cyberzone is Leading the Charge for a Greener Tomorrow

 Wazzup Pilipinas!? 

For too long, our old lives have been gathering dust in the dark corners of our homes. That cracked smartphone from three years ago, the tangled nest of frayed charging cables, and the ancient tablet that will never power on again—these aren't just clutter; they are a silent environmental ticking clock. But a movement is stirring within the halls of SM Supermalls, turning the tide against the rising sea of electronic waste. 

Through a powerhouse partnership between Cyberzone, SM Cares, Smart Communications, and PLDT Home, the act of "throwing away" tech has been transformed into a mission of restoration. 

A Monumental Achievement: 14,000kg and Counting

The numbers speak of a community that was waiting for a solution. Since the nationwide rollout began in June 2024, the results have been nothing short of staggering: 

14,327 kilograms of electronic waste have been successfully diverted from landfills. 

89 SM Supermalls currently host these vital lifelines for the planet. 

69 dedicated drop-off points are located directly within Cyberzone areas, making disposal as easy as shopping for a new upgrade. 

This isn't just about cleaning out drawers; it’s about a systematic shift in how we live. Instead of allowing hazardous materials to seep into the earth, these collection bins ensure that every circuit board and battery is properly segregated and handled responsibly. 

Why It Matters: Beyond the Gadget

As technology evolves at breakneck speed, the "old" is often forgotten. Patrick Pacla, Vice President for Cyberzone Operations and Marketing at SM Supermalls, emphasizes that being a tech destination comes with a profound responsibility. 

“Everyone has a role to play, and Cyberzone is committed to making it simpler and safer to do the right thing, so tech does not end up harming the planet.” 

This initiative, rooted in the #TechWeLikeZoneWeLove promise, proves that convenience and sustainability can coexist. By placing these bins in the heart of the mall experience, Cyberzone has turned a complex environmental problem into a simple, everyday habit. 

A Future Without Waste

The journey doesn’t end at 14,000 kilograms. This vision for an #SMWasteFreeFuture is built to grow. As new SM Supermalls open their doors, the network of e-waste collection bins will expand alongside them, ensuring that the next generation of tech users has a clear path toward responsible consumption. 

What can you do today? Don't let your old electronics become a burden to the earth. The next time you head to Cyberzone for the latest gear, bring your "digital graveyard" with you. 

Find a bin: Look for the dedicated collection boxes at participating SM Supermalls and Cyberzone branches. 

See the impact: Curious about where your old tech goes? Watch the journey here. 

Stay informed: Follow SM Cyberzone on Facebook, Instagram, and TikTok for the latest updates on their green mission. 

Together, we can ensure that the technology we love today doesn't become the waste that haunts tomorrow. 

The Epic Convergence of Love and Fortune: A Month of "Lucky Feels" at SM Supermalls

Wazzup Pilipinas!? 

MANILA, Philippines – A cosmic alignment is descending upon the archipelago this February. In a rare and breathtaking fusion of traditions, SM Supermalls is igniting a month-long spectacle where the fiery passion of Valentine’s Day meets the golden prosperity of Chinese New Year. Welcome to the era of "Lucky Feels"—a high-energy celebration designed to max out your memories and leap headfirst into the Year of the Horse.

A Tale of Two Worlds: The Transformation

Imagine walking into a realm that shifts beneath your feet. Throughout February, SM Supermalls will undergo a dramatic visual metamorphosis:

The Romantic Prelude (February 1–15): The month begins shrouded in the soft, crimson glow of Valentine’s installations, creating intimate sanctuaries for lovers to strike a pose.

The Golden Shift (February 16–28): As the moon changes, so does the mall. Watch as the atmosphere pivots into bold, joyful Chinese New Year themes, vibrant with the energy of a new lunar cycle.

From eye-catching entrance arches to festive hanging decorations, every corner is a curated stage for your next viral moment.

The Bazaar of Heart and Heritage

At the center of this storm of excitement lies the Lucky Feels Bazaar (February 1–28). This is no ordinary market; it is a unified pop-up where heartfelt gestures meet auspicious beginnings.

For the Romantic: Discover unique giftables that whisper (or shout) your affection.

For the Fortune Hunter: Explore a treasure trove of lucky charms, trinkets, and prosperity-themed finds to anchor your luck for the year ahead.

For the Trendsetters and the Bold

SM hasn't just captured tradition—it has electrified it for a new generation. The Bites and Buys marketplace (February 1–28) is a playground for Gen Zs and trend hunters.

Play for Prosperity: Test your fate at the claw machines to win your "zodiac bestie".

The Ultimate Backdrop: Visit the Snap the Lucky Feels spot, where a vibrant money tree dripping with ang paos meets a lush Valentine’s setup.

#CNYMustTry: From the traditional pull of tikoy to the modern aesthetic of tanghulu and milk tea, indulge in classics that look as good on your feed as they taste on your tongue (February 16–28).

The Pulse of the Celebration: Events & Spectacles

The "Lucky Feels" experience transcends shopping; it is a living, breathing festival of movement and light.

Dragon & Lion Dances Feb 17, 20-22

High-energy performances bringing movement and music to the halls.

Unlock Lock Games Feb 17-22

A dramatic test of skill and fortune with exciting prizes at stake.

Mascot Meet & Greets Throughout Feb

Family-friendly encounters with charming Chinese mascots.

Fortune Filter Feb 1-28

An exclusive TikTok filter to discover your seasonal destiny online.

The Grand Finale: As the month concludes, witness a spectacular ending as the sky ignites during the CNY 2026 Fireworks, a literal explosion of joy to start the Year of the Horse on a high note.

Join the Legend

With 89 malls across the Philippines, SM Supermalls continues its four-decade legacy of being the place where generations connect. This February, don't just observe the season—live it. Chase the luck, feel the love, and celebrate it all where community comes together.

Your destiny awaits. Visit www.smsupermalls.com or follow @SMSupermalls for the full schedule of activities.

The Vanguard of a Greener Horizon: How SM Prime is Rewriting the Future of Energy

Wazzup Pilipinas!? 

In an era where the climate crisis demands more than just promises, SM Prime Holdings, Inc. is transforming the very landscape of the Philippines. Far from just building structures, they are engineering a low-carbon revolution, turning sprawling urban hubs into bastions of sustainability and resilience.

A Legacy of Efficiency: The Silent Revolution

The journey toward a cleaner future didn't begin yesterday. Since the 1990s, SM Prime has been engaged in a meticulous mission to optimize every kilowatt. By upgrading lighting, refining building management systems, and overhaulng air conditioning and ventilation (ACVS), they have proven that environmental stewardship and economic brilliance are two sides of the same coin.

The impact of these efforts is nothing short of staggering. In 2024 alone, SM Supermalls achieved:

38% reduction in electricity consumption.

156,736 metric tons of greenhouse gas emissions avoided.

₱2.3 billion in massive cost savings.

This dedication has not gone unnoticed. At the 5th Energy Efficiency Excellence Awards by the Department of Energy, SM Prime’s various business units—including hotels and offices—were honored with multiple Certificates of Excellence.

Chasing the Sun: The 100MW Milestone

SM Prime isn't just saving energy; they are harvesting it from the sky. Guided by a bold Net Zero by 2040 goal, the company has turned its rooftops into power plants.

At SM City North Edsa—the pioneer of Philippine solar-powered malls—SM Prime recently celebrated a historic achievement: 100 megawatts (MW) of combined on-site renewable energy across 59 properties. Today, over 50% of the energy powering SM Supermalls comes from renewable sources, bolstered by strategic alliances with giants like Aboitiz Renewables and Citicore.

Architecture in Harmony with Nature

The "Smarter Future" is also a more beautiful one. SM Prime is moving beyond heavy machinery to embrace passive design. By integrating high ceilings, expansive atriums, and natural skylights, their malls breathe with the environment.

Natural Illumination: Large glass windows and skylights, such as those in SM City East Ortigas, reduce the need for daytime artificial lighting.

Smart Technology: Motion-sensor escalators and solar-powered outdoor spaces ensure that energy is only used when and where it is needed.

"Brands—whether big luxury labels or small and medium enterprises—are looking for partners who invest in circularity and ESG impacts," says Steven Tan, President of SM Supermalls.

A Shared Vision for a Sustainable Tomorrow

Through the SM Green Movement, the company is building more than just malls; it is building a resilient energy infrastructure for the community. By collaborating with WWF-Philippines and committing to the Science-Based Targets initiative (SBTi), SM Prime is ensuring that its growth never comes at the cost of the planet.

As they continue to scale these programs, the goal remains clear: to improve the quality of life for every Filipino while protecting the world we share.