Wazzup Pilipinas!?
In an era where digital noise often drowns out authenticity, one platform has risen above the chaos to become more than just a blog—it is a movement. Wazzup Pilipinas, hailed as the Pambansang Blog ng Pilipinas (National Blog of the Philippines), was born from the vision of Ross Flores Del Rosario, a former United Nations ICT officer who traded circuit boards for keyboards to amplify stories that matter to Filipinos at home and abroad.
From Engineering Labs to the Heart of the Nation
Ross Flores Del Rosario’s journey began not in media, but in the rigorous halls of MapĂșa Institute of Technology, where he earned a degree in Electronics and Communications Engineering. His career took him to the frontlines of global aid as an ICT officer for the UN World Food Programme, where he witnessed a profound disconnect: the stories of ordinary Filipinos—from rice farmers in Ifugao to fishermen in Bicol—were invisible in mainstream and international news.
“Every time I’d visit far-flung communities, I’d meet incredible people doing amazing things,” Ross recalls. “But you’d never read about them in the papers. I realized we had all the tools to connect these stories—we just needed someone to flip the switch.”
In March 2013, he took that leap, launching Wazzup Pilipinas as a personal blog documenting his travels and daily life. The breakthrough came when he covered a small community festival in Rizal Province—an event ignored by major outlets. His post, filled with vibrant photos and heartfelt interviews, went viral, drawing thousands of comments: “Finally, someone is telling our story!”
A Platform Built on Courage and Community
What started as a hobby quickly evolved into a powerhouse of Filipino digital media. Wazzup Pilipinas has since earned dozens of accolades, including Top Filipino Community Blog, Most Outstanding Community Blog in Southeast Asia, and the National Customers’ Choice Award for Most Outstanding Social Media Influencer/Online Community in 2023. These honors are more than trophies—they are validation of a mission to prioritize truth over trend, community over clicks, and purpose over profit.
The platform’s content spans travel, culture, business, advocacy, and current events, with a focus on uplifting Filipino voices. It has partnered with institutions like the Department of Tourism to promote local destinations, collaborated with Worldbex Services International to showcase Filipino innovation, and worked with NGOs like Save the Children Philippines to drive social change. During the COVID-19 pandemic, Wazzup Pilipinas became a lifeline for micro, small, and medium enterprises (MSMEs), helping them recover by amplifying their stories and products to a global audience.
More Than a Blog—A Movement for Positive Change
Beyond news and features, Wazzup Pilipinas is on a mission to reshape online content culture. Through its Umalohokan Influencers and Content Creators Workshops, the platform trains emerging creators to produce content that is morally, ethically, and legally aligned—a direct response to the rise of sensationalism and harmful material on social media. Ross believes that influencers have a responsibility to “project a better image of the Philippines, because it’s the Filipino people who make it more fun here.”
Today, Wazzup Pilipinas is a multi-platform community with a vibrant presence on websites, social media, and YouTube, reaching over 1.4 million monthly views as of July 2024. It has forged partnerships with global brands like VRITIMES to expand its reach, while staying rooted in its promise to be “unfiltered, unbought, and undeniably Filipino.”
The Legacy of a National Voice
Ross Flores Del Rosario, now known nationwide as the Pambansang Blogger, never set out to build a media empire. He set out to tell a story—our story. From its humble beginnings to its status as a digital titan, Wazzup Pilipinas remains a testament to what happens when passion meets purpose. It is a platform that not only reports on the Philippines but celebrates it, proving that in the hands of someone who cares deeply, a blog can become the heart of a nation.







Ross is known as the Pambansang Blogger ng Pilipinas - An Information and Communication Technology (ICT) Professional by profession and a Social Media Evangelist by heart.