The Dawn of a New Era: Metro Manila's Best New Finds Await at SM Supermalls

Wazzup Pilipinas!? 

Metro Manila pulses with choice, and this season, SM Supermalls is igniting a "New Era" with captivating openings that promise to transform your lifestyle and fashion. Forget the ordinary; a bold new era full of evolving finds has arrived, thoughtfully curated to bring fresh styles, unique experiences, and everyday essentials designed for the dynamic Manileño shopper. It’s a space that adapts and grows with you, proving once again that SM truly has it all.

Step into Your Stride: Performance Meets Premium Style

Ready to conquer your day in impeccable style? SM Supermalls has curated picks for footwear and apparel that seamlessly blend premium comfort, high-level performance, and sharp design.

REV*: Making its highly-anticipated Philippine debut on the 2nd Level of S Maison, REV* is built for movement and designed to look exceptional. Their pieces mix sharp design with all-day comfort, making them perfect for any activity, from competitive marathons to casual coffee runs. It's fashion that never misses a beat, keeping your style perfectly on point.

FitFlop: Get ready to take a walk on the supremely comfy side! Located at the 2nd Level, Building A of SM Megamall, FitFlop ensures every pair keeps your steps light and your style effortless. Offering everything from sleek sandals to sporty sneakers, they have what you need to keep moving all day without a single fashion faux pas.

Looks that Speak Volumes: Refresh Your Wardrobe

Your fashion should tell your story. Refresh your wardrobe with pieces—from minimalist everyday essentials to romantic, statement styles—made to fit every mood and moment.

Beyond the Vines: Find the ultimate blend of minimalist design, functionality, and effortless cool at Beyond the Vines, located at the 2nd Level, Building A of SM Megamall. Their pieces, from roomy carryalls to sleek crossbodies, are crafted to complement your style while keeping up with the demands of your day. This is the kind of practicality that makes every outfit feel truly complete.

Ever New: Bringing a touch of romance to your wardrobe, Ever New at the 2nd Level of SM Aura features styles made for life's most picture-perfect moments. Think flowing dresses, chic coordinates, and polished staples that are just right for celebrations, big or small. It's your essential go-to for outfits that make every moment feel like a grand occasion.

A Touch of Timeless: Heirloom-Worthy Luxury

While trends are fleeting, some pieces are destined to outlast every season.

Tessera: Located on the 3rd Level of SM Podium, Tessera is a fine jewelry brand chosen for its ability to make every moment unforgettable. Tessera offers both heirloom-worthy classics and fresh, contemporary styles. Their designs pair effortlessly with a crisp white shirt or elegant evening wear, ensuring each piece brings a touch of luxury to your everyday and makes your milestones truly memorable. Because true style isn't just worn—it's remembered.

Life in Every Angle: Capture the Experience

Some moments demand more than just a quick snap; they deserve to be remembered exactly as they happened.

Insta360: With Insta360 at SM Aura, you gain the power to capture life in all its dimensions. From wide-open landscapes to up-close details, all in stunning clarity, every shot is a chance to tell your story from a fresh perspective. Whether you're chasing new adventures or simply documenting the everyday, the best memories aren't just kept—they’re experienced again and again.

Find your next go-to piece among Metro Manila's newest fashion and lifestyle finds to mix things up this season. From fresh fits to exciting gadgets, these hot picks are made to keep pace with your mood, style, and momentum, welcoming you into the #NewEraOfSMSupermalls.

Rising to the Challenge: SM City La Union Fights Climate Change with Climate-Smart Infrastructure

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As climate change continues to drive heavier rains and more frequent floods across the Philippines, the need for proactive flood prevention has never been more critical in building resilient communities. Standing as a new beacon of climate-smart development, SM City La Union is tackling this challenge head-on by launching a powerful new defense against the rising waters: a massive rainwater catchment system.

This newly opened mall is now the 30th SM Prime Holdings, Inc. (SM Prime) property to feature this essential climate-resilient infrastructure.

A Bulwark Against the Flood

The primary purpose of SM Supermalls' catchment facilities is to collect and store large volumes of stormwater, effectively preventing the uncontrolled runoff that can quickly overwhelm local drainage networks.

The system is designed to temporarily hold stormwater during heavy rainfall.

This storage allows for the water to be discharged gradually through proper channels, mitigating flood risk.

Collectively, the underground rainwater catchment system at SM City La Union boasts a total capacity of 760 cubic meters.

SM Supermalls President Steven Tan emphasized the profound importance of these installations: “Our rainwater catchment systems go beyond flood control — they help create safer spaces for our communities. We hope to show how climate-smart infrastructure and innovation can protect lives, livelihoods, and progress”.

Water for Tomorrow: A Sustainable Vision

SM Prime’s commitment to climate resilience extends beyond flood mitigation, weaving into a comprehensive strategy for sustainable water use. By focusing on managing available resources, the company aims to meet the needs of future generations.

A key part of this vision, dubbed Water for Tomorrow, involves the treating and reusing of water as a supplemental source, which significantly decreases freshwater consumption. The results of these efforts are compelling:

In 2024, SM Prime achieved a 26.23% increase in recycled water volume.

The volume rose dramatically from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.

Empowering Community Action

Physical infrastructure is only one part of the solution; social resilience is equally important. Through its corporate social responsibility arm, SM Cares empowers the public by raising awareness on water conservation and promoting the adoption of sustainable practices in daily life.

SM Prime’s dedication to sustainability is championed through the SM Green Movement, which focuses on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers Filipinos—individuals, families, and communities—to take part in simple acts that create shared prosperity for generations to come.

Every design decision, every drop of stored water, and every community initiative contributes to a safer, more sustainable future for all. SM City La Union is not just a mall; it is a powerful demonstration of how business innovation protects communities in the face of a changing climate.

Digital Revolution at the SM Job Fairs: SM Supermalls and DICT Forge a Future-Ready Filipino Workforce!

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Quezon City, Philippines — November 6, 2025. A powerful alliance was formally sealed at the Skydome, SM City North EDSA, marking a dramatic leap toward empowering the next generation of Filipino talent. SM Supermalls, in partnership with the Department of Information and Communications Technology (DICT), officially unveiled Digital Corners in SM Job Fairs nationwide , transforming mall job sites into dynamic "job-and-learning fairs".

This monumental launch took place during the J.O.B.S. (Job Opportunities Building Skills) Immersion for SHS 2025 event , where a tangible Pledge of Commitment was signed.

Formalizing the Future: The Pledge and Partnership

DICT Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalized their shared vision through a Memorandum of Understanding (MOU). The agreement establishes Digital Corners in SM Job Fairs and champions real-world opportunities to equip young Filipinos with future-ready digital skills.

"This is the next step in our collective efforts to not only match jobs with job seekers but to equip them with future-ready digital skills," stated Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls. "By housing this initiative in SM malls, we’re turning job fairs into job-and-learning fairs—places where opportunity and capability meet." 

The Digital Corner: An Upskilling Hub for All

The Digital Corner is a revolutionary, free, and open-access upskilling hub strategically located within SM job fair venues. It is an innovative learning solution designed to benefit thousands of Filipinos annually, especially graduating Senior High School (SHS) students.

Job seekers can access training opportunities in a diverse range of critical digital competencies:

Digital literacy 

Python programming 

Google Career Certificate courses 

Basic networking and coding 

Cybersecurity 

Online entrepreneurship 

From Classroom to Career: Empowering SHS Students

The November 6th event served as the official rollout of the Enhanced Work Immersion Pilot (EWIP) , a critical collaboration between the Department of Education (DepEd) and the Private Sector Advisory Council (PSAC). SM Supermalls, alongside SM Retail, is a key venue and industry partner for this transformative program.

Nearly 1,000 SHS students from over 40 schools, accompanied by parents and teachers, participated in the J.O.B.S. Immersion launch. The energy in the Skydome was palpable as students took their first steps from the classroom to a potential career.

The EWIP is dramatically transforming the SHS experience by significantly increasing work immersion hours from the current 80–320 hours to a robust 420–640 hours. This expanded, hands-on training ensures classroom learning is aligned with real-world skills in vital sectors like retail, hospitality, and technology, co-developed with industry partners.

Throughout the day, students engaged in:

Career readiness sessions with experts.

Exploring the Digital Economy Showcase.

Interacting with booths from DICT and private partners to explore future paths.

Industry leaders, including SM Retail, Newport World Resorts, and DOST-ICT Office, provided invaluable career insights and mentorship during the Immersion Talks.

SM Supermalls: The Future of Opportunity Centers

As SM Supermalls celebrates 40 Super Years of Evolving, it reaffirms its role as a steadfast partner in nation-building. With 88 malls nationwide, SM is opening doors to employment through accessible job fairs.

For four decades, SM has grown beyond a retail destination, becoming a platform for empowering Filipinos with livelihood opportunities. By championing inclusivity and opportunity through strategic partnerships, SM is bridging job seekers with employers and fostering workforce development for inclusive economic growth. The launch of the Digital Corners solidifies SM Supermalls' commitment to shaping a future where capability meets opportunity.