Best New Firsts in Cebu: Must-Try Eats You'll Want to Line Up For

Wazzup Pilipinas!? 

Craving something new and delicious? Get ready to line up for some of Cebu's newest must-try eats, exclusively at SM City Cebu. These new spots offer the perfect blend of comfort and indulgence, whether you're looking for a quick, heartwarming bite or a slow, satisfying break.

A Sweet Escape with Mo’ Cookies

Get ready to indulge your sweet tooth with Mo' Cookies, the newest spot from The Moment Group. These aren't your average cookies—they're described as ooey-gooey, palm-sized favorites. The menu features classic flavors like Chocolate Chip, alongside delightful surprises such as South Cotabato Fudge and Nutella Crinkle. With treats this good, you’ll definitely be asking for “Mo'”.

The Ultimate Burger Fix at 8Cuts Burgers

For those who believe a burger is more than just a meal, 8Cuts Burgers has arrived to satisfy your cravings. Known for serving up truly memorable flavors, this new spot from The Moment Group uses custom-blended patties to create the juiciest, most flavorful bites. They understand the importance of a perfect patty, which is why they blend a variety of cuts like chuck, rib eye, sirloin, and even oxtail to create a flavor you won't forget. And no burger experience is complete without their all-star sides, especially the crowd-favorite Onion Rings.

These new spots are part of SM Supermalls' commitment to a New Era of Firsts, bringing first-to-market brands and unique culinary destinations to the community. It’s all about redefining what it means to "have it all" and creating memorable moments that make every visit meaningful. So, what are you waiting for? Head to SM City Cebu to relax, recharge, and savor the moment with these incredible new flavors.

A New Era of Firsts: Metro Manila's Hottest New Dining Spots

Wazzup Pilipinas!? 

Get ready, Metro Manila foodies, because SM Supermalls is shaking up the dining scene this July with an incredible lineup of new restaurants and flagship stores. From cozy spots perfect for a quick bite to-go to upscale destinations for a truly special meal, there's a new era of firsts to explore.

Your Next Coffee and Matcha Obsession

Expand your horizons with some of the most sought-after cafes. If you're looking for a new spot for your daily caffeine fix, % Arabica at SM Podium is a must-visit. This minimalist coffee shop serves the finest Arabica coffee beans and is the perfect place to grab a drink and snap an Instagram-worthy photo.

For matcha lovers, The Matcha Tokyo has opened its first flagship store at SM Mall of Asia. They offer a complete menu of beverages and desserts made from purely organic matcha. 

Another great option for coffee enthusiasts is Hoshino Coffee at SM Mall of Asia. Known for its signature hand-dripped blends and famous souffle pancakes, this spot is perfect for enjoying a rich, aromatic coffee paired with delicious food.

A Flavorful Journey Through Asia

Your next craving for Asian cuisine can be satisfied with these new additions. For a solo hot pot experience, check out Shaburo 21 at SM Mall of Asia. This Korean-style, single-serve shabu-shabu restaurant is the first of its kind in the Philippines and offers a variety of quality meats and fresh vegetables with house-special sauces.

Craving the best katsudon? Look no further than Katsudonya Saiko at SM City North Edsa. With its authentic Japanese flavors and upscale interiors, you'll feel like you've been transported to Japan with every bite.

If you can't decide on just one Japanese dish, Kiwami: Japanese Master Kitchens at SM Mall of Asia is your ultimate dining destination. It's their biggest space yet and features a collection of famous dining spots from Japan, including Koyo, Yabu, Ippudo, Hannosuke, and Hachibei. 

And for a unique experience, don't miss Niku Niku Oh!! Kome at SM Mall of Asia, a new omakase-style hamburger steak chain that serves high-quality beef cuts imported from Japan, ground daily and prepared live.

Indulgent Favorites, Elevated

Some food favorites have been made extra special with newly opened and upgraded restaurants. 

Burger & Lobster at SM Aura recently launched a new, must-visit terrace area. You can now enjoy their famous surf and turf combo from London while taking in a great view.

Whether you're in the mood for a casual treat or a high-end pleasure, SM Supermalls has you covered. With new concepts and crafty dishes, each of these spots offers a unique culinary journey you won't want to miss.

The Mighty Coconut: How an Iconic Fruit is Empowering Filipino Communities

Wazzup Pilipinas!? 

From the lush fields of the Philippines to the bustling halls of SM Megamall, the humble coconut is proving to be a powerful symbol of Filipino innovation, sustainability, and economic empowerment. The 2025 COCONUTPhilippines Trade Fair, a collaboration between the Department of Trade and Industry (DTI), the Philippine Coconut Authority, and SM Supermalls, recently shined a spotlight on this versatile fruit, showcasing how it is transforming lives and communities nationwide.

Held from August 28 to September 2, the event was more than just a trade fair; it was a movement celebrating the ingenuity of Filipino entrepreneurs and the deep-rooted importance of the coconut industry. With over 220 exhibitors from across the country, the fair highlighted a diverse range of coconut-based products, from food and wellness items to biodegradable household goods.

Innovation with a Purpose

The fair was a powerful testament to how coconut-based innovations are shaping a more sustainable future. Entrepreneurs displayed a wide variety of eco-friendly creations, from organic health supplements to household items that champion green living. Dr. Priscilla Kimes of Kimes Foods (Cebu) highlighted how the support from DTI and SM has allowed her company to reach more consumers and even secure patents in 11 countries, proving that local innovation can thrive on a global scale. Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay), echoed this sentiment, noting the strong support from the DTI and the significant boost in sales that come from trade fairs held at SM.

A Partnership for Progress

The success of the COCONUTPhilippines Trade Fair is a powerful example of what can be achieved when government and private sectors collaborate. As a key partner, SM Supermalls reaffirmed its commitment to providing platforms that elevate local industries and create opportunities for micro, small, and medium-sized enterprises (MSMEs).

"By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it," said Steven Tan, President of SM Supermalls. "SM Supermalls is proud to be part of this mission." The company, which operates 88 malls nationwide, views its spaces as launchpads for innovation and entrepreneurship, providing a vital stage for MSMEs to grow and succeed.

This trade fair stands as a powerful testament to how a single agricultural asset can become a catalyst for national growth and empowerment. It proves that with the right support, the Philippines' most iconic fruit can build a stronger, more sustainable future for its farmers and entrepreneurs.