A Celebration of Filipino Entrepreneurship: The VIYLine MSME Caravan Rolls into SM City Masinag

Wazzup Pilipinas!? 

The VIYLine MSME Caravan is bringing a vibrant showcase of local entrepreneurship and proudly Filipino products to SM City Masinag from September 17 to 23. This event, a collaboration between VIYLine Group of Companies and SM Supermalls, has become a beloved platform for micro, small, and medium enterprises (MSMEs) to shine.

What to Expect

Shoppers can look forward to discovering a wide range of products that highlight the creativity and resilience of Filipino entrepreneurs. The caravan features everything from beauty and wellness essentials to fashion finds, home must-haves, and foodie favorites.

The week-long event promises a lively atmosphere with interactive booths, meet-and-greets with influencer-entrepreneurs, and special deals that celebrate the best of Filipino MSMEs. The caravan has already made waves in previous stops across Luzon, including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. These earlier events drew enthusiastic crowds eager to support local brands and meet their favorite influencer-entrepreneurs.

Stars and Supporters

The caravan’s success is fueled by the support of prominent personalities. 

VIYLine CEO Viy Cortez–Velasquez has been a key presence, joining merchants and influencers and reinforcing the brand’s commitment to uplifting MSMEs. During an earlier stop in SM City Muntinlupa, popular figures like Toni Fowler, owner of FAB, and Vince Flores made a grand entrance to show their support. Host Tita Krissy Achino and Even PH co-owners Venice Velasquez and Eve Castro were also present, supporting their fellow MSMEs.

The event is not just about shopping; it's a full-fledged experience. The dance group Mastermind, known for their viral dance covers, energized the crowd with a special performance during the opening program. Students, fans, and young shoppers have filled the venues with excitement, eager to catch a glimpse of their favorite celebrities while celebrating the spirit of entrepreneurship.

A Movement to Support Local

According to a spokesperson from SM, the partnership with VIYLine is a source of pride, as it gives MSMEs spaces to "thrive, connect with customers, and grow". SM Supermalls, with 88 malls nationwide, views MSMEs as crucial to their mission, transforming their malls into "launchpads of innovation, creativity, and entrepreneurship". The caravan has proven that "supporting local is not just a trend, but a movement".

Don’t miss your chance to be part of this success story. The VIYLine MSME Caravan will be at the Upper Ground Level of SM City Masinag from September 17 to 23. Come and celebrate Filipino talent while shopping with purpose.

A New Era of Firsts: Metro Manila's Hottest New Stores and Brands at SM Supermalls

Wazzup Pilipinas!? 

Get ready to free up your weekends and fill up your must-visit list because a new era of firsts has arrived at SM Supermalls! This July, SM is bringing top-tier shopping experiences to Metro Manila with new firsts and flagship stores.

Iconic Designs That Speak to You

Some designs are just destined to become a pop culture moment, redefining what's trending. Be part of that moment by checking out Funko's first-ever store in Southeast Asia, which just opened at SM Mall of Asia. Funko, a sought-after brand for collectibles and pop culture, is offering an immersive retail experience like no other.

Whether you're a fan of the MCU, Star Wars, Jujutsu Kaisen, Demon Slayer, or even Beverly Hills, 90210, Funko has all the Pop! figures you need for your collection.

Showcase Your Lifestyle Through Fashion

What you wear is more than just style—it’s a form of self-expression. SM Supermalls makes it easy to look and feel your best with a wide selection of world-class brands that help you live the good life. Here are some of the new fashion finds you can explore:

8seconds at SM Mall of Asia: If you want to emulate the incredible fashion taste of your favorite K-pop idols, look no further. 8seconds, the first store of its kind in the Philippines, lets you style yourself in the latest Korean trends with ease, offering everything from neutral pieces to colorful garments.

JD Sports at SM Mall of Asia: Kickstart your active lifestyle at JD Sports, Britain's well-known sportswear retailer. This first-in-the-Philippines store showcases notable brands like Adidas, Nike, Under Armour, ON, and Puma.

Another Sole at SM Megamall & SM Mall of Asia: Fall in love with timeless, everyday flats from Another Sole, which are perfect for any occasion. These shoes feature stress-tested leather soles and are made sustainably, giving you the confidence to walk for miles with comfort and ease.

Bocu at SM Aura: Embrace the power of "less is more" with Bocu's minimalist and classic styles. This new store at SM Aura offers slick, 365-wear pieces for the modern individual, from collections for your slow moments to functional workwear.

Whether you're looking for pop culture finds or designs to fuel your lifestyle, Metro Manila is getting more exciting with these new openings, only at SM Supermalls.

SUSTEX 2025: A New Chapter in Sustainability, Ignited by Science and Business

Wazzup Pilipinas!? 

In a powerful union of public and private sectors, SM Prime Holdings and the Department of Science and Technology (DOST) staged the inaugural SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura in Taguig. More than just a conference, the two-day event was a dynamic showcase of innovation, bringing together over 50 exhibitors to advance a greener and more resilient future for the Philippines.

The Beat of Collective Action

The Expo’s opening was a powerful display of collaboration, symbolized by the "Beat of Sustainability" ceremony. SM Prime Executive Committee Chairman Hans T. Sy and DOST Secretary Renato Solidum led the event, striking the Solidrum, a unique bamboo drum developed by the DOST–Forest Products Research and Development Institute (FPRDI). They were joined by leaders from SM and other dignitaries who played the angklung, a bamboo instrument recognized by UNESCO. This harmonious performance was a visual metaphor for the collective action needed to drive sustainability forward.

In his remarks, Hans Sy underscored that public-private partnerships are crucial, as they demonstrate how science and business can unite to address today's most pressing environmental challenges. "We encourage more of this," Sy stated, "as the private sector can provide support to projects by local scientists".

From Theory to Tangible Solutions

Secretary Solidum echoed this sentiment, emphasizing that SUSTEX highlights how innovation can strengthen national resilience and promote a circular economy. He introduced the OneDOST4U initiative, which aims to make science, technology, and innovations "real solutions, accessible to businesses, communities, and every Filipino". Solidum captured this philosophy with a powerful phrase: "Agham na Ramdam," which translates to "science that is felt, lived, and experienced".

He concluded with a direct and urgent call to action for businesses: "enough talk. ... What we need now is proof. Businesses must set their sights on real, tangible goals—not pretty brochures, not slogans, but numbers you can measure, promises you can check".

A Marketplace of Filipino Ingenuity

The Expo was a living testament to this call for tangible action. With more than 50 exhibitors, the "Innovation Marketplace" showcased a diverse range of Filipino ingenuity and global collaborations. Attendees explored booths featuring everything from sustainable packaging to advanced waste management systems.

SM Prime and Japan’s GUUN Environmental Company highlighted their "Waste-Free Future" campaign.

ARISE Philippines presented solutions for disaster resilience through private sector partnerships.

The Department of Environment and Natural Resources (DENR) showcased their Loop Forward Program for large-scale waste reduction.

The DOST-FPRDI’s centerpiece featured sustainable furniture, essential oils from local plants, and bamboo instruments.

The DOST-CHRG exhibited cutting-edge innovations in electric vehicle technology.

Beyond the exhibits, the Ignite Stage hosted lively panel discussions and fireside chats where experts shared actionable insights on sustainability and science-led development.

A Catalyst for a Sustainable Future

SUSTEX 2025 was a powerful statement of intent. The event reinforced SM’s long-term sustainability roadmap, including its commitment to achieve Net Zero by 2040 and its ongoing Waste-Free Future campaign. As Hans Sy concluded, the hope is for the Expo to be a "catalyst for collaboration, a hub for practical solutions, and a reminder that business can be a force for good".

The event serves as a symbol of SM Supermalls' dedication to sustainable development, evolving its 88 malls across the Philippines with green designs, energy efficiency, and disaster resilience. SUSTEX 2025 has not only showcased groundbreaking solutions but has also laid the foundation for a more purposeful and sustainable future for all Filipinos.