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Saturday, August 23, 2025

When Integrity is at Risk: The Vico Sotto, Korina Sanchez, and Julius Babao Controversy



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In a nation where the line between journalism and public relations often blurs, the recent controversy involving Pasig Mayor Vico Sotto and veteran broadcasters Korina Sanchez-Roxas and Julius Babao cuts through the noise with a single, piercing question: when professional integrity is at risk, will we defend it—or rationalize it away?


For weeks, the debate has raged across digital spaces. Was it just another political clash? A personal attack? Or was it, as some have argued, a deeper reflection of journalism’s declining standards in the age of monetized interviews and influencer-style “features” dressed up as news?




The Heart of the Issue

At its core, this is not merely about whether Sanchez and Babao received millions for advertorial-style interviews. Nor is it about whether Mayor Vico Sotto was too harsh in calling out what he saw as paid publicity masquerading as journalism.


The real issue is the erosion of values—what one might call the slow death of FITA: Fairness, Integrity, Transparency, and Accountability.


When media practitioners begin rationalizing their actions with excuses like “It’s public interest” or “We’re inspiring people with rags-to-riches stories,” what they are really doing is defending the indefensible. Rationalization is the shield of a guilty conscience. And when we start justifying questionable choices, it can only mean one thing: a core value is already endangered.


That value is simple but essential—professional integrity, character, and sound judgment.


The Slippery Slope of Rationalization

Any professional worth their craft should be able to recognize when integrity is at risk. Failure to do so creates a slippery slope where wrong becomes normalized, irregularities multiply, and soon enough, the very system collapses under its own corruption.


How then do we recognize when integrity is at stake?


Face it head-on. Not by hiding behind technicalities or wielding threats like cyber libel, but by admitting when something is wrong. Integrity begins with humility.


Commit fully to principles. One cannot say, “Just this once, I’ll compromise, then I’ll stop.” Nor can one justify lapses with, “Everyone else is doing it, so why not me?” Integrity is not negotiable—it is absolute.


Be aware of situational pressures. Too often, lapses in judgment are born not of malice, but of external pressures neatly captured in the acronym PAIRS—Peer Pressure, Authority, Incentives, Role, and System.


PAIRS: The Hidden Forces Behind Compromise

Peer Pressure. The boundaries between journalists and vloggers have blurred. Many influencers masquerade as reporters, while journalists increasingly dilute their craft for views and clicks. In that environment, it is easy to slide toward compromise.


Authority. While not always a direct factor in this issue, deference to power has long been a reason why some journalists soften the edges of truth.


Incentives. Perhaps the most dangerous temptation of all. Whether it’s millions in alleged payments, the promise of more subscribers, viral visibility, or monetization through ads, the lure of incentives is a powerful motivator to bend ethical standards.


Role. Once at the pinnacle of influence, many journalists now find themselves overshadowed by the immediacy of online content creators. To regain relevance, some may experiment with formats that chip away at the credibility of their profession.


System. Finally, there is the larger, poisoned pond. When entire industries normalize irregularities, when systemic corruption becomes the status quo, the fight for integrity becomes not just difficult, but revolutionary.


The Bottom Line

At the end of the day, the issue is not about whether Mayor Vico Sotto overstepped, nor is it solely about Sanchez and Babao’s choices. It is about whether journalism in the Philippines will continue to trade its credibility for clicks, cash, or convenience—or whether it will reclaim its rightful place as the pillar of truth in a democracy.


The answer is deceptively simple: bring back discernment. Bring back integrity. Bring back clarity of mind—ibalik ang katinuan.


Because without it, the public is left adrift in a sea of half-truths and paid narratives. And when truth dies, society follows.

When Journalism Becomes a Transaction: Vico Sotto’s Bold Rebuke of “PR Interviews”


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Pasig City Mayor Vico Sotto’s recent statement on “PR interviews” may have stirred waves in the media industry, but for many, it was hardly a revelation. The practice, he implied, has long been an open secret—especially during election season, when interviews and airtime are treated less as platforms for public service and more as commodities to be bought and sold.


In fact, records from both the 2022 and 2025 election cycles reveal that numerous personalities and organizations received letters offering “paid interviews,” complete with detailed rate cards measured per minute. One incident even involved a supposed invitation to a media appearance, only for the guest to be blindsided with a bill afterward—without prior disclosure. Such experiences highlight the normalization of a system where journalism risks sliding into racketeering disguised as reporting.


But the concerns run deeper than surprise charges or overpriced airtime. Observers recall a major debate hosted by a leading television network, where one candidate clearly outperformed his rival. Yet when the event was packaged into post-debate commercials, the narrative was heavily skewed. The rival, linked to DDS networks, was given the spotlight, while the other was made to appear silent and ineffective—despite having dismantled his opponent’s arguments during the live exchange. To many, this was not just a case of editorial spin, but of truth being rewritten to suit sponsorships and political alliances.


This, analysts argue, is precisely the danger Mayor Sotto is pointing out: the steady transformation of journalism into public relations. While many in the profession remain dedicated to their calling, the lure of transactional arrangements and “envelopmental journalism” continues to tarnish the credibility of an industry meant to be society’s watchdog.


Advocates emphasize that the issue is not a wholesale condemnation of journalists themselves. Many in the media sector remain contractual, underpaid, and struggling to survive under precarious conditions. They deserve support and protection. But as critics stress, survival should never equate to surrendering integrity. To allow moneyed interests to dictate narratives is to abandon the very essence of journalism.


The media’s role in shaping public consciousness cannot be overstated. It informs choices, molds national discourse, and ultimately influences the course of democracy. That is why, alongside the struggle for media freedom, there must also be an equally urgent demand for media responsibility—an unwavering commitment to truth, fairness, and accountability.


In Sotto’s words and in the lived experiences of many, journalism is not supposed to be a press release, a marketing pitch, or a product for sale. It is the people’s last line of defense against lies and manipulation. And in a time when truth itself is constantly under siege, that line must never be broken.

A Collision of Accusations: The Flood Control Scandal and the Battle for a Public Apology


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An explosive clash has erupted between Mayor Benjamin Magalong and Congressman Benny Abante, igniting a national conversation about alleged corruption within the government. At the heart of the matter are Magalong's claims that a "highly syndicated and organized crime activity" is widespread among powerful individuals, specifically involving 67 lawmakers in questionable flood control projects.


Magalong has accused these lawmakers of colluding with contractors, leading to corrupt practices and substandard infrastructure that fails to prevent flooding. He alleges that legislators pocketed kickbacks of up to 40 percent of project costs. According to the mayor, this scheme operates as a "royalty fee" where lawmakers supposedly take around 3 percent of a project's contract cost for allowing contractors to act as their fronts.


Magalong's accusations are not limited to one area; he asserts that this type of corruption is "all over the country" and "pervasive." He expressed surprise that the House of Representatives initiated an investigation, likening it to "telling the criminal, 'Investigate yourself and find out the crime you committed.'" He also demanded that if called to Congress, he be treated as a "resource person" and not intimidated.


The House has pushed back. Congressman Benny Abante, the chair of the House Committee on Human Rights, has publicly rebuked Magalong for labeling the House probe a "moro-moro" (sham). He has demanded that the mayor present evidence to back up his claims and has offered him a chance to apologize, suggesting that Magalong may have been "swept up by his emotions."


In a dramatic response, Magalong stood his ground, stating, "No public apology, I've said what I said." The confrontation highlights a deep-seated issue of mistrust and accountability, with one side calling for an end to long-standing corruption and the other demanding proof and a retraction. This isn't just a political squabble; it's a high-stakes battle that could reveal the true extent of corruption in the country's flood control projects.

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