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Saturday, August 23, 2025

Thailand Unveils Bold Tourism Move: 200,000 Free Domestic Flights for Foreign Visitors


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Bangkok is often the gateway to Thailand—its neon-lit streets buzzing with motorbikes, endless food stalls wafting with the scent of pad thai and mango sticky rice, and tourists flocking to temples in between massages and night markets. But Thailand wants the world to see much more than its capital. In a sweeping new initiative, the government is offering 200,000 free domestic flights to international tourists, a campaign designed to spread tourism benefits to every corner of the kingdom.


Tourism and Sports Minister Sorawong Thienthong announced the program, fittingly named “Buy International, Free Thailand Domestic Flights.” The message is clear: come to Thailand, and the country will take you beyond the usual hotspots—straight into the heart of its UNESCO-designated cities, lesser-known gems, and regional treasures often overlooked by international travelers.


“The government will support domestic flight tickets priced at 1,750 baht per one-way trip and 3,500 baht for round-trips,” Sorawong said, noting that the initiative targets at least 200,000 foreign tourists.


The plan is as ambitious as it is strategic. At a time when Southeast Asia is in fierce competition for post-pandemic tourism dollars, Thailand aims to reinforce its image not just as a transit hub but as a multi-dimensional destination.


How the Program Works

Foreign visitors booking standard international airfare through the websites of participating airlines—or by using specific booking options like multi-city routes and fly-thru services—will be rewarded with complimentary domestic flight tickets. Each traveler is entitled to either:


Two domestic flight tickets (departure and return), or


A one-way ticket with 20kg luggage allowance.


Six carriers are on board for the campaign: Thai AirAsia, Bangkok Airways, Nok Air, Thai Airways International, Thai Lion Air, and Thai VietJet. They will collaborate on joint promotional campaigns under the umbrella of Thailand’s tourism revival strategy.


The timing is deliberate. Pending Cabinet approval for a 700-million-baht (over ₱1.2 billion) budget allocation, the program is expected to run from August to December, with the travel period set for September to November, strategically covering Thailand’s peak tourism season.


Beyond Bangkok: The Hidden Thailand

The free flights are not just about convenience—they are about reshaping the tourist map. For years, international arrivals have overwhelmingly funneled into Bangkok, Phuket, and Chiang Mai, leaving other regions underexplored. With this move, the government is nudging travelers toward UNESCO heritage sites like Sukhothai and Ayutthaya, the cultural landscapes of Isan, and the pristine islands scattered across the Andaman and Gulf of Thailand.


This push is also about economics. Tourism accounts for 20% of Thailand’s GDP, and while the industry has bounced back since pandemic restrictions eased, the government wants to distribute tourism revenue more equitably across provinces. Free domestic flights lower the barrier for travelers who might hesitate to add another city or island to their itinerary because of cost.


A New Era of Competitive Tourism

Thailand is not alone in rolling out incentives to lure back global tourists, but few have done so on this scale. By tying international ticket purchases directly to free domestic travel, Thailand is creating a seamless tourism experience: land in Bangkok, then fly for free to Chiang Mai, Krabi, Surat Thani, or beyond—all without extra cost.


Analysts say this strategy could place Thailand ahead of its regional rivals such as Vietnam, Malaysia, and Indonesia, which have been relying largely on promotional campaigns rather than tangible travel incentives.


The Big Question: Will It Work?

While 200,000 tickets sound impressive, Thailand welcomes tens of millions of foreign tourists annually. The challenge lies in whether the free flights will genuinely push travelers to explore more destinations—or if the majority will still gravitate toward already popular hubs.


Still, Sorawong remains confident. By making domestic exploration easier and essentially “on the house,” the government is betting that travelers will expand their itineraries and, in turn, their spending.


Final Boarding Call

Thailand has always been a country that thrives on tourism, from its vibrant street food culture to its sun-drenched beaches and intricate temples. With this bold new initiative, the nation is signaling to the world that it is not just open for tourism—it is reinventing how tourism works.


For travelers, it’s an irresistible offer: Buy your ticket to Thailand, and the country will fly you further—free.

When Journalism Flirts with PR: The Vico Sotto, Babao, and Korina Firestorm


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Pasig Mayor Vico Sotto has never been one to mince words. Known for his refreshing candor and clean break from traditional politics, the young mayor recently set social media ablaze when he accused broadcast veterans-turned-digital anchors Julius Babao and Korina Sanchez-Roxas of pocketing millions to air glossy, feel-good features on the controversial Discaya couple—Sarah and Curlee—who are now household names for their rags-to-riches narrative.


The charge cut deep, because it wasn’t just about money. It was about ethics.


Both Julius and Korina came from ABS-CBN, a newsroom with a proud tradition of high editorial standards. Today, they anchor respected programs—Babao fronts TV5’s Frontline Pilipinas while Sanchez hosts Agenda on the Bilyonaryo News Channel. But the storm did not brew around their mainstream assignments. Instead, it erupted from their lifestyle-oriented side shows: Rated Korina and Julius Babao UNPLUGGED.


And in those shows, the line between journalism and public relations blurred in a way that has shaken public trust.


A Rags-to-Riches Story Wrapped in Glitter

The Discayas’ story, as told by Korina and Julius, had all the elements of a modern-day fairytale: a couple rising from humble beginnings, building an empire, now flaunting wealth through fleets of luxury cars, cavernous halls filled with feng shui trinkets, and displays of almost Imeldific excess.


But conspicuously absent were hard questions.


No mention of the couple’s favored status as Duterte-era contractors.

No probing of government-flagged substandard projects.

No acknowledgment that their firm, St. Timothy’s Construction, was part of the consortium bagging the P18-billion contract for the 2025 automated elections.

No inquiry into the glaring ethical question: How did borrowing a father-in-law’s license become the foundation for a construction empire?


Instead, audiences were served a sanitized narrative, dripping with PR sheen, at a moment when Sarah Discaya was clearly gearing up for a mayoral run against Sotto in Pasig.


The Missing 90%

“Preparation is 90% of any interview.” Every journalism student learns this. Julius and Korina—seasoned anchors with decades of experience—know this better than anyone. Which is why their omission stings.


Julius, in particular, disappoints. Known for his sharp, probing interviews, his UNPLUGGED special on the Discayas offered no critical context, no follow-through on glaring red flags. He later defended himself by saying there were “no controversies” about the couple at the time—a statement that collapses under even the slightest scrutiny. Their names had been circulating for years in reports of problematic government contracts. To say otherwise is not just ignorance; it is negligence.


Korina, with her trademark flair, leaned heavily into the magazine-format gloss of Rated Korina. But gloss without disclosure is precisely the problem. Critics note that her team has repeatedly failed to label advertorials for what they are—paid content—dressing them up instead as “features.” That absence of transparency is not a minor slip. It is a fundamental breach of public trust.


Sotto’s Strike and the Risk of Cyberlibel

Vico Sotto’s accusations—that millions changed hands for these puff pieces—came with no presented proof. And in the absence of documentation, such claims risk tipping into cyberlibel territory. Both Korina and Julius have flatly denied receiving P10 million or any payout.


Yet Sotto didn’t need to cite numbers to make his point. The ethical failures were already glaring, even without the alleged financial trail. By focusing on the money, Sotto left himself exposed—when the real issue lies in something much larger: journalism’s integrity.


When Journalism Becomes PR

This controversy could not have exploded at a more sensitive time. The Senate is in the middle of probing corruption in flood control projects. President Ferdinand Marcos Jr. himself flagged the Discayas as among the country’s most powerful contractors with a checkered record. The stakes are national, not just local.


And yet, two of the country’s most seasoned anchors used their platforms to paint the couple as benevolent, hardworking Christians showered with cosmic rewards for their generosity. It was an image-building exercise, not journalism.


For ordinary viewers, this is not just about two anchors. It is about what happens when respected journalists trade in their credibility for access, entertainment value, or perhaps profit.


Why This Matters

Journalism is not show business. The duty of the press is not to dazzle but to scrutinize. Lifestyle features may sell, but the standards of truth, fairness, and transparency must never be sacrificed on the altar of ratings or revenue.


What makes this episode so corrosive is that both Julius Babao and Korina Sanchez have built careers on credibility. Their reputations are not just personal—they are the scaffolding on which audiences decide whom to trust. When those reputations are leveraged for advertorial masquerades, it undermines the entire institution of journalism.


As Mayor Vico Sotto fights for the trust of his constituents against political challengers who wield wealth and media power, this controversy reminds us of the fragile but sacred line between journalism and PR. Once blurred, it is difficult—if not impossible—to redraw.


The public deserves better.

And journalists, above all, should know better.


Cover image from Rolling Stones Philippines 

When Communities Build: The Aramaywan Flood Control Project—a Testament to Empowerment


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In Barangay Aramaywan, Narra, Palawan, a quiet revolution unfolded—not of boards and bureaucrats, but of determined people and resilient hearts.


A Community’s Cry Answered

Year after year, the residents of Aramaywan witnessed their creek turn into a threat. Soil scouring swallowed their riverbanks; floods reached their doorsteps. Traditional infrastructure seemed distant. So they spoke up. Under the Department of Social Welfare and Development’s KALAHI-CIDSS—the Kapit-Bisig Laban sa Kahirapan—Comprehensive and Integrated Delivery of Social Services—their plea was heard and heeded.


They proposed a flood-control structure, and with ₱3.4 million, they built—not outsourced. A 130-linear-meter “blanket of safety” rose from their own hands, their sweat, their bayanihan spirit. On June 30, 2018, the flood control subproject was completed—a powerful manifestation of community-driven development.


KALAHI-CIDSS: Letting Communities Lead

That project is not an isolated act. Across the nation, KALAHI-CIDSS has empowered communities to identify and build what they need most—with over 6,626 flood control sub-projects, as well as evacuation centers, roads, day care facilities, and more, all planned and executed locally 


The program’s cornerstone is Community-Driven Development (CDD): participation, transparency, and accountability in action 


Tested by the Storm

October 21, 2021—Severe Tropical Storm Maring struck Narra and beyond. Waters rose. But for 309 households in Aramaywan, the flood control structure stood sentinel. While neighboring communities bore the brunt, Aramaywan remained unscathed—homes, livelihoods, and lives protected.


This wasn’t luck—it was foresight and collective will.


Seven Years Later: Resilience Endures

Now, as the project marks its seventh anniversary since completion, signs of decay are nowhere to be found. The structure remains in excellent condition, a quality-built legacy of community ownership. The sustained performance underscores the transformative power when people—not distant builders—take charge.


What This Project Teaches Us About CDD

Principle

How Aramaywan’s Project Embodies It


Participation

Residents proposed, planned, and built the structure themselves.


Transparency

Processes were community-based; decisions and execution were collective efforts.


Accountability

The community not only implemented it but continues to maintain it.


Indeed, this is CDD in its most potent form: local people acting as architects of their own resilience, with support but not dictate from state structures.


A Model for the Nation

Aramaywan’s experience is more than a success story—it is a battle cry for legislation. The clarion call rings: “Panawagan namin sa mga mambabatas—CDD ay isabatas!” Let every community in the archipelago have the same power to plan, build, and protect.


The Heartbeat Behind the Infrastructure

The flood control system of Aramaywan is more than stone and rebar—it is a living testament. It is neighbors joined in purpose; it is a defense built by those it protects. It’s a reminder that development sanctioned with the people is sturdier than any built for the people.


“CDD is not just infrastructure—it’s empowerment.”

“This project isn’t about concrete. It’s about the community’s heart.”


Let Us March United

May Aramaywan inspire us to lift CDD into Philippine law. Let us rise—#MagkaLahiTayoPilipinas—and champion a future where every barangay can protect itself through its own agency and unity.


References & Legitimacy

KALAHI-CIDSS’s national achievements—including thousands of subprojects across the country—are verified and tracked 


The operational principles of CDD and how these projects are community-led are outlined by DSWD documents 


Although direct media reports on the Aramaywan project aren’t found, the general pattern and success of such local flood control efforts under CDD are well-documented across regions and analogous projects 


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