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Sunday, June 22, 2025

No Time to Waste: Circular Economy Forum 2025 Ignites Regional Momentum Against Plastic Pollution


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A powerful convergence of minds and missions unfolded within the walls of the Asian Development Bank (ADB) headquarters in Manila as the Circular Economy Forum 2025 gathered policymakers, business leaders, environmental advocates, and technology innovators from across the Asia-Pacific region. With the theme centered around urgent action and circular innovation, the forum became a high-stakes arena to confront one of the region’s most pressing threats—plastic pollution.


A Region on the Brink

Asia and the Pacific stands at a critical crossroads. Of the ten rivers responsible for transporting the overwhelming majority—88% to 95%—of the world’s plastic waste into oceans, eight flow through Asia. The Philippines, alongside Indonesia, the People's Republic of China, Sri Lanka, Thailand, and Viet Nam, represents the frontline of this environmental crisis.


Unchecked, plastic pollution poses catastrophic consequences: poisoned waterways, dying marine life, compromised livelihoods for millions reliant on fishing and tourism, and rising health risks due to toxic microplastics entering food chains. The need for change has never been more urgent, and the 2025 Circular Economy Forum responded with a resounding call to action.


ADB’s Bold Blueprint: From Source to Sea

The forum marked the culmination of ADB’s regional technical assistance project: Promoting Action on Plastic Pollution from Source to Sea in Asia and the Pacific. This landmark initiative supported pioneering efforts in Indonesia, the Philippines, Thailand, and Viet Nam, delivering city-level action plans, digital innovations in plastic waste management, and roadmaps to systematize the plastic value chain.


Notably, the forum also commemorated the third anniversary of the Circular Economy Webinar Series, a key knowledge-sharing platform that helped galvanize momentum and expertise throughout the region. It was a celebration not of conclusion—but of ignition.


A Nexus of Innovation, Action, and Collaboration

Across two days, the forum lit up with electrifying keynote speeches, case studies spotlighting real-world progress, and thematic tracks that explored:


Enabling Conditions: Governance, financing, and policies needed to mainstream circular practices.


Digitalization and Innovation: Game-changing technologies and scalable models transforming waste management and production.


Digitalization of the Plastic Value Chain: How data, traceability, and smart systems can optimize plastic reuse, recycling, and reduction from the source.


International momentum was also reinforced through discussions surrounding the Global Plastics Treaty, a proposed multilateral agreement that aims to tackle the entire life cycle of plastics—from production to disposal.


Marketplace of Solutions

In an interactive highlight of the event, the Circular Economy Marketplace brought together entrepreneurs, small businesses, and solution providers that are pioneering upcycling, sustainable design, and plastic alternatives. From repurposed plastic crafts to AI-powered recycling platforms, the exhibit offered a glimpse into the future of commerce where waste is no longer an endpoint—but a resource.


Financing the Future: A Call for Scaled Investments

Despite Asia bearing the brunt of the plastic crisis, only 10% of global investments in plastic circularity between 2018 and 2023 were directed to the region—just $18 billion. The forum amplified calls for scaling private and public investments, urging financial institutions, governments, and global partners to match ambition with action.


A Unified Effort

The Circular Economy Forum 2025 was made possible through the synergy of partners including the ADB Environment Group, ADB Circular Economy Working Group, and support from the Global Environment Facility, High-Level Technology Fund (Japan), Japan Fund for Prosperous and Resilient Asia and the Pacific, and the Republic of Korea e-Asia and Knowledge Partnership Fund.


As the event concluded, one message rang loud and clear: plastic pollution is not just an environmental issue—it is a social, economic, and ethical one. Through circular economy principles—where resources are reused, redesigned, and regenerated—Asia and the Pacific can forge a more resilient, sustainable, and equitable future.


No Time to Waste, No Turning Back

The forum didn’t merely outline a vision. It ignited a movement. In the race against plastic pollution, every delay magnifies the cost to our planet and people. But with regional commitment, policy reforms, digital innovation, and investment in circular solutions, Asia stands poised to become a global leader in plastic circularity.


The Circular Economy Forum 2025 may have concluded—but the transformation it sparked has only just begun.

Planet in Crisis, Youth in Power: 5Ps SDG Youth Summit Installment 3 Ignites a Climate Revolution


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In an era where climate headlines scream louder than ever—melting ice caps, super typhoons, dying coral reefs, and plastic-choked rivers—the youth are no longer just observers. They are rising. With passion in their hearts and resolve in their voices, young changemakers from all corners of the country convened for the third installment of the 5Ps SDG Youth Summit, boldly themed “Planet in Crisis: Youth Rising for Climate and Nature.”


This isn’t just another youth gathering.


This is a pre-summit deep dive into the Planet pillar of the United Nations Sustainable Development Goals (SDGs), spotlighting some of the most urgent and interlinked ecological missions of our time:

SDG 6: Clean Water and Sanitation

SDG 12: Responsible Consumption and Production

SDG 13: Climate Action

SDG 14: Life Below Water

SDG 15: Life on Land

Each number, each goal, is not just a statistic—it’s a call to action.



A Generation Awakens

In a packed virtual and physical space buzzing with ideas and hope, environmental advocates—many still in their teens and early twenties—gathered not only to understand the daunting scale of the Philippines' ecological issues but to begin carving a path forward. These are students, volunteers, scientists-in-the-making, community organizers, and storytellers. What binds them is not age or profession—it is urgency.


From the polluted esteros of Metro Manila to the vanishing forests of Sierra Madre, the environmental state of the nation is at a tipping point. And these young Filipinos have made it clear: tipping points are turning points.


Dissecting a Nation’s Environmental Pulse

The summit unpacked five SDGs with sharp clarity and immersive discussions:


SDG 6 reminded participants that access to clean water remains elusive for many in rural and marginalized communities. Stories were shared of rivers turned into sewage lines, and of children walking miles just to fetch murky water.


SDG 12 put the spotlight on the consumer culture that fuels waste. Plastic sachets, food waste, fast fashion—youth participants bravely acknowledged the roles society and even they themselves play, while proposing innovative community alternatives and circular economy ideas.


SDG 13, perhaps the loudest cry of the summit, captured the chaos of climate change. Super Typhoon Yolanda’s shadow loomed large, and so did the increasingly unpredictable patterns of weather, agriculture, and migration. But amid the doom, hope glimmered in youth-led climate audits, tree planting campaigns, and climate education drives.


SDG 14 plunged into the country’s embattled seas. Bleached reefs, dwindling fish stocks, and illegal fishing sparked anger and activism. Coastal youth spoke of ancestral fishing grounds turning barren, while others launched coastal cleanups and marine conservation apps.


SDG 15 lifted eyes to the mountains and rainforests, many of which are rapidly disappearing due to mining, logging, and encroachment. The voices of Indigenous youth were especially powerful, offering traditional wisdom as a beacon of resilience and regeneration.


Youth at the Frontlines

The summit was not a monologue—it was a movement. Participants didn't just absorb facts. They exchanged solutions. They built networks. They formed new advocacy coalitions. From school-based zero-waste campaigns to tech-powered mangrove monitoring, the ideas sparked in this summit had real-world firepower.


Workshops led by sustainability experts, environment defenders, and policymakers grounded the idealism with strategies. Climate anxiety was met with climate agency.


In one moving breakout session, a 16-year-old environmental blogger from Eastern Samar declared, “We are not just victims of climate change. We are the antidote.”


Why the 5Ps Matter

This summit series—rooted in the 5Ps of the SDGs: People, Planet, Prosperity, Peace, and Partnership—is more than a framework. It’s a manifesto for the future. And in this installment, “Planet” took center stage—not as an abstract idea, but as a burning, breathing, bleeding reality.


The Philippines, one of the world’s most climate-vulnerable nations, is ground zero for environmental action. And if this summit made anything clear, it’s that the youth refuse to be ground down by despair. They are groundbreakers.


A Rising Tide of Resolve

As the final speaker concluded with a challenge—“What will your legacy be in a world on fire?”—the screen lit up with responses. Hundreds of commitments. Thousands of hearts stirred. A million seeds of change, planted.


The 5Ps SDG Youth Summit Installment 3 was not an ending. It was ignition.


And if the youth keep rising, then perhaps this crisis will become the generation’s greatest opportunity—to heal the planet, to redefine leadership, and to build a tomorrow not just greener, but braver.

Manila Meets Metropolis: Superman Cast Lands in the Philippines for Epic Fan Encounter



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David Corenswet, Rachel Brosnahan, and James Gunn soar into Manila for a historic visit — with a powerful stop at the Bridgetowne “The Victor” statue


 Faster than a speeding bullet and with more heart than a thousand fan letters, the cast and director of the new Superman film landed in the Philippines this week to a thunderous welcome that could rival any comic book crossover event.


Hollywood’s newest Man of Steel, David Corenswet, joined by the fierce and brilliant Rachel Brosnahan (Lois Lane), and visionary director James Gunn graced Manila not just to promote the upcoming film — but to connect with a nation that has always celebrated heroes, both real and fictional.


A Hero’s Arrival

Filipino fans were out in full force as the Superman cast made their grand entrance at the SM Mall of Asia Arena for a red-carpet fan event that transformed the venue into a living comic book — complete with skyline backdrops, Daily Planet props, and a giant Fortress of Solitude installation.


“This is unbelievable,” Corenswet told the ecstatic crowd. “The love you’re showing us is what being Superman is all about — lifting each other up.”


Brosnahan, elegant and commanding, channeled her inner Lois Lane: “I’ve played journalists, comedians, and truth-seekers — but nothing compares to meeting fans who are this passionate and thoughtful. Thank you, Manila!”


A Cinematic Symbol Meets a Filipino Giant

But the event wasn’t just about lights, cameras, or capes. In a moment rich with symbolism, the trio made an unannounced stop at the iconic Bridgetowne “The Victor” statue — the towering steel sculpture that has become a modern landmark of Filipino strength and resilience.


Standing over 60 meters tall, “The Victor” — a triumphant figure reaching skyward across the Pasig and Quezon City boundary — served as the perfect metaphor for Superman’s own legacy: bold, aspirational, and forged from struggle.


As David Corenswet looked up at the colossal figure, he remarked:


“This is the Philippines’ Superman — a symbol of overcoming, rising above challenges, and believing in the impossible.”


James Gunn, visibly moved, added, “This isn’t just an art piece. It’s a story — and that’s what Superman is about. The world needs more Victors.”


Rachel Brosnahan knelt beside a group of fans gathered nearby and posed for photos with children dressed as Clark Kent, Wonder Woman, and The Flash. “If Lois were here,” she said, “she’d be writing a headline about this statue — and how it inspires a nation to keep climbing.”


Photos and videos of the cast standing at the base of “The Victor,” hands raised in salute, instantly went viral. One fan captioned it:


“From Metropolis to Manila, heroes recognize heroes. #SupermanInPH #TheVictorStandsTall #LookUpManila”


Beyond the Red Carpet

In addition to their appearance at Bridgetowne, the trio paid a heartfelt visit to a children’s hospital in Pasig. Corenswet, in full costume and character, lit up the ward with hugs, smiles, and hope.


“They didn’t just bring Hollywood to Manila,” said Wazzup Pilipinas founder Ross Flores Del Rosario, who covered the visit. “They brought humanity — and reminded us why we fall in love with heroes in the first place.”


At the exclusive fan premiere, attendees were treated to never-before-seen footage, including soaring action sequences, tender Clark-Lois scenes on the Daily Planet rooftop, and a first look at Lex Luthor’s chilling new persona.


A Legacy Cemented in Concrete and Courage

As their Manila leg drew to a close, fans were left not just with autographs and selfies — but with something deeper. A message.


James Gunn summed it up on stage:


“Every country we visit leaves a mark on our film. But the Philippines — with your warmth, passion, and grit — you’ve left a mark on our hearts. You are now a part of Superman’s legacy.”


And as the cape billowed in the breeze beside “The Victor,” perhaps the world’s most famous superhero met his match — not in battle, but in meaning.


Up, up, and Mabuhay!

Because here in the Philippines, even Superman finds strength.

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