PHINMA Foundation, CMG Partner with Masungi for Forest Restoration

Wazzup Pilipinas!?

PHINMA Foundation and the PHINMA Construction Materials Group, part of one of the country’s leading business groups, have signed a Memorandum of Understanding with the Masungi Georeserve Foundation to support the restoration of an initial 2 hectares of degraded forest within the Masungi Geopark Project.

Through the Adopt a Hectare program, partners from various sectors sponsor the planting, nurturing, and maintenance of forest areas for one year, with options for renewal. The Masungi Geopark Project, managed by the Masungi Georeserve Foundation, seeks to restore 2,700 hectares of degraded watershed areas surrounding the Masungi Georeserve, fostering collaboration among stakeholders for effective reforestation.

The signing ceremony took place at the PHINMA Plaza on May 27, 2025, with inspiring messages from Ms. Nicole Del Rosario Serafica, President of PHINMA Foundation, Inc. (via video); Sir Ron Reyes and Ms. Jeng Mungcal of PHINMA Foundation; and Mr. Derik Tabunar of PHINMA Construction Materials Group.

“To date, the Masungi Geopark Project has established more than 18 kilometers of monitoring trails, over 15 ranger stations, and helped rescue over 2,000 hectares of watershed areas from illegal and destructive activity,” said Billie Dumaliang, Director of Advocacy for the Masungi Georeserve Foundation. “Through our experience at Masungi, we have learned that nature knows how to heal itself—our role is simply to protect it and let it regenerate without disruption. In 10 to 15 years, we will see a fully grown forest in this once barren landscape.”

The Masungi Georeserve Foundation looks forward to this holistic and long-term partnership, grounded in sustainability, strong values, and our shared vision for a greener, more resilient Philippines! 

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Hope Takes Root: PHINMA Foundation and CMG Join Forces with Masungi to Breathe Life into a Dying Forest

Makati, Philippines – May 27, 2025. In a time where concrete jungles rise with startling speed and nature is pushed to the margins, a bold partnership is taking shape—one that dares to rewrite the story of the Philippine landscape. PHINMA Foundation and the PHINMA Construction Materials Group (CMG), pillars of one of the country’s most trusted conglomerates, have stepped up to do the unthinkable: bring a forest back to life.

In a stirring ceremony held at the prestigious PHINMA Plaza, a Memorandum of Understanding was signed between PHINMA and the Masungi Georeserve Foundation—guardians of one of the nation’s most iconic conservation sanctuaries. The goal is nothing short of miraculous: the restoration of two hectares of severely degraded forest under the Masungi Geopark Project, a living testament to nature’s ability to heal when given a fighting chance.

The initiative is part of Masungi’s “Adopt a Hectare” program, a transformative movement that invites businesses, organizations, and individuals to fund the planting, nurturing, and protection of forest land for at least a year, with the promise of long-term renewal. PHINMA Foundation and CMG are now among the growing number of stewards investing not only in land, but in legacy.

Speaking through a heartfelt video message, Nicole Del Rosario Serafica, President of PHINMA Foundation, emphasized the organization’s unwavering belief in responsible development—one that nurtures both people and the planet. On the ground, Sir Ron Reyes and Ms. Jeng Mungcal of PHINMA Foundation, alongside Mr. Derik Tabunar of CMG, underscored their commitment to this shared mission of environmental redemption.

But the most compelling voice was that of Billie Dumaliang, Director of Advocacy for the Masungi Georeserve Foundation, who framed the moment with quiet power:

“Through our experience at Masungi, we have learned that nature knows how to heal itself—our role is simply to protect it and let it regenerate without disruption. In 10 to 15 years, we will see a fully grown forest in this once barren landscape.”

It is a vision that defies cynicism. Since its inception, the Masungi Geopark Project has defied odds—rescuing over 2,000 hectares of watershed from the claws of illegal loggers and land grabbers. With more than 18 kilometers of monitoring trails and 15 ranger stations, it is not just a reforestation effort—it is a frontline resistance against ecological ruin.

The partnership with PHINMA is more than symbolic. It signals a strategic alignment between corporate influence and grassroots conservation, a union of boardroom clout and muddy-boots fieldwork. It challenges other conglomerates to look beyond their balance sheets and see the value of sustainability as a core metric of success.

This endeavor also comes at a time when climate anxiety, biodiversity collapse, and water insecurity loom larger than ever. In this context, the act of planting trees becomes an act of rebellion—a declaration that tomorrow matters, and that healing is possible.

The Masungi Georeserve Foundation has long warned that environmental degradation in areas surrounding the Sierra Madre mountain range is a ticking time bomb. The erosion of forest cover not only threatens wildlife but compromises the safety of communities downstream. Through initiatives like the Masungi Geopark Project, the tide may yet be turned.

The road ahead is long. Two hectares may seem small in the face of 2,700 in need. But every tree begins as a sapling, and every movement begins with belief. With PHINMA now walking beside Masungi, this small victory may very well be the seed of something monumental.

In a world gasping for green, partnerships like this don’t just plant trees—they plant hope.

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For more information or to join the Adopt a Hectare program, visit www.masungigeoreserve.com.

A Symphony of Heritage: The Grand Opening Ceremony at SM Megamall's Megatrade Hall

Wazzup Pilipinas!?

In the heart of one of the Philippines' most iconic shopping destinations, a remarkable cultural celebration unfolded today as the Megatrade Hall at SM Megamall hosted an extraordinary opening ceremony that seamlessly wove together tradition, innovation, and community spirit.

An Afternoon of Cultural Immersion

The carefully orchestrated event began at 1:00 PM with registration and networking, setting the stage for what would become a profound celebration of Filipino heritage and modern progress. The program's elegant design, adorned with traditional Filipino motifs in warm coral and gold tones, hinted at the cultural richness that would unfold over the course of the afternoon.

Honoring Tradition Through Sacred Rituals

The ceremony's heart lay in its preliminary rituals, which began at 2:00 PM with a moving sequence that honored both nation and spirit. The National Anthem resonated through the hall, followed by an opening prayer that blessed the proceedings. The inclusion of "Bagong Pilipinas Hymn" represented a bridge between historical reverence and contemporary Filipino identity, while the formal acknowledgment of guests demonstrated the deep-rooted Filipino value of hospitality.

Musical Excellence Takes Center Stage

The Manila Philharmonic Orchestra served as the evening's cultural cornerstone, delivering not one but multiple performances throughout the ceremony. Their opening performance at 2:10 PM set an elegant tone, while their subsequent appearances created a musical thread that bound the entire event together. The orchestra's presence elevated the ceremony from a simple opening to a sophisticated cultural experience that honored the Philippines' rich musical traditions.

Innovation Meets Tradition

Perhaps the most intriguing element of the ceremony was the presentation of the "DTI Food Festival and Malikhaing Pinoy Program" at 2:20 PM. This audiovisual presentation represented more than just entertainment—it symbolized the dynamic fusion of Filipino creativity and entrepreneurial spirit that defines modern Philippine culture. The Department of Trade and Industry's involvement signaled the event's broader significance in promoting local craftsmanship and culinary excellence.

Digital Renaissance

The ceremony reached a technological crescendo with the launch of the Malikhaing Pinoy Website at 2:35 PM. This wasn't merely a website unveiling—it was a ceremonial switch-on that represented the Philippines' embrace of digital transformation while maintaining its cultural identity. The audiovisual presentation of website features demonstrated how technology could serve as a vessel for preserving and promoting Filipino heritage in the digital age.

Leadership and Vision

Secretary Ma. Cristina A. Roque's welcome remarks at 2:25 PM provided the ceremony with authoritative gravitas, connecting the event to broader national initiatives and governmental support for cultural preservation and economic development. Her presence underscored the significance of the occasion as more than a local celebration—it was part of a national movement to celebrate and promote Filipino culture and entrepreneurship.

A Seamless Transition to Celebration

The ceremony's conclusion at 2:50 PM was masterfully designed not as an ending, but as a transformation. The Manila Philharmonic Orchestra's final performance marked both the end of the formal program and the beginning of live music that would continue the celebration in a more relaxed atmosphere. This transition reflected the Filipino ability to move seamlessly between formal respect and joyous celebration.

Masters of Cultural Presentation

The entire event was expertly guided by Masters of Ceremonies Tim Yap and Isabelle Daza, whose combined expertise in entertainment and cultural presentation ensured that every moment flowed with professional polish while maintaining authentic Filipino warmth and accessibility.

A Reflection of Modern Philippines

This opening ceremony represented something far more significant than a simple venue inauguration. It embodied the contemporary Filipino spirit—one that honors tradition while embracing innovation, celebrates local culture while engaging with global standards, and maintains deep spiritual roots while pursuing economic progress.

The careful balance between sacred moments (the anthem and prayer) and secular celebration, between high culture (the orchestra) and popular accessibility (the website launch), and between government formality and community warmth created a uniquely Filipino experience that resonated with authenticity.

Cultural Significance in Context

In an era where globalization often threatens local traditions, this ceremony stood as a powerful statement about the possibility of preserving cultural identity while embracing modernity. The integration of traditional music, contemporary technology, government support, and community celebration created a template for how cultural events can serve multiple purposes simultaneously.

The event also highlighted the evolving role of commercial spaces like SM Megamall as not merely shopping destinations, but as cultural hubs where community, commerce, and creativity intersect. The choice of the Megatrade Hall as venue was particularly symbolic, suggesting that trade and culture need not be separate spheres but can enhance and enrich each other.

Looking Forward

As the formal ceremony concluded and live music began, attendees were left with more than memories of a well-executed event. They experienced a vision of what Filipino cultural celebration can be in the 21st century—sophisticated yet accessible, reverent yet joyful, traditional yet innovative.

This opening ceremony will likely be remembered not just for its immediate success, but for the model it provided of how cultural celebrations can serve as bridges between past and future, between community and commerce, and between local identity and global engagement. In the grand halls of SM Megamall, Filipino culture found a new stage, and on that stage, it performed magnificently.

Antique Draws a Line in the Sand: United Voices Demand 50-Year Mining Moratorium to Protect Fragile Ecosystems

Wazzup Pilipinas!?

A storm is brewing in the heart of Western Visayas—not of wind and rain, but of impassioned resistance. In the province of Antique, where lush mountains cradle the hopes of generations, a fierce battle is now underway between the people and powerful extractive interests.

The flashpoint? A government-backed proposal by the Mines and Geosciences Bureau (MGB) to declare more than 3,700 hectares of upland terrain as a mineral reservation zone—a move local residents fear is the first salvo toward large-scale mining operations. But in this land of cascading waterfalls, sacred rivers, and ancestral soil, the people are rising.

On Wednesday, May 28, the Amlig Antique Alliance, a formidable coalition of religious leaders, environmental advocates, and civil society organizations, filed a sweeping petition before the Antique Provincial Board. Their demand is bold and unwavering: a 50-year moratorium on all mining activities in the province. Not ten. Not twenty. Fifty.

United by Faith and Earth

The petition is more than paperwork—it is a clarion call of resistance. Spearheaded by Bishop Marvyn Maceda of the Roman Catholic Diocese and Bishop Leon Estrella of the Iglesia Filipina Independiente, the alliance brings together more than 40 sectoral leaders, predominantly from faith-based communities.

Their message is clear: the mountains of Antique are not commodities to be carved, blasted, and sold to the highest bidder—they are living ecosystems that nourish the island’s soul and its survival. From the peaks of San Remigio to the forests of Sibalom, from the ancestral lands of Valderrama to the farming terraces of Patnongon, these areas are lifelines for communities, biodiversity, and future generations.

The alliance's petition rejects not only the proposed mineral reservation but also calls for an immediate ban on all mining permits and agreements. At stake, they say, is nothing less than the integrity of Antique’s land, water, and people.

A Province Under Siege

The looming threat is real and staggering: over 53,000 hectares across Antique are under 20 pending mining applications. Beneath the province's soil lie rich deposits of copper, gold, silver, and chromite—an irresistible lure for industry, but a death knell for sustainability.

The MGB argues these resources can unlock economic progress. But the people remember. They remember Typhoon Frank (Fengshen) in 2008, which unleashed P7.2 million in damage, tearing through communities and infrastructure. They remember Severe Tropical Storm Paeng (Nalgae) in 2022, which shattered five vital bridges and severed road links between the province’s north and south.

Science backs their fears. The MGB’s own landslide and flood susceptibility maps mark most of Antique’s towns as high-risk zones, a fragile terrain of steep slopes, unstable geology, and vulnerable watersheds.

“Mining will not bring resilience,” the alliance warns in their petition. “It will bring ruin.”

They argue that opening the land to excavation would accelerate erosion, trigger sedimentation in rivers, and undermine watershed systems that protect communities from flood and drought alike.

A Battle Fought Amid Political Paralysis

Compounding the urgency is a political deadlock. Though Board Member Karmila Dimamay, chair of the Sangguniang Panlalawigan’s environment committee, vowed to begin hearings by June, progress may be stymied.

The provincial board remains crippled by a lack of quorum following the stunning suspension of eight members by the Office of the Ombudsman last March. Cited for grave abuse of authority, misconduct, and gross neglect of duty, the officials stand accused of derailing key public welfare projects by failing to act on the provincial budget.

While local governance falters, communities take matters into their own hands.

A Plea to a Son of the Soil

In a poignant appeal, the alliance is also calling upon the newly appointed Secretary of the Department of Environment and Natural Resources (DENR)—a native of Sibalom, Antique—to take a stand for his roots.

“We appeal not just to your office, but to your conscience,” the statement reads. “Reject the mineral reservation. Defend the land that raised you.”

A Line Has Been Drawn

This is no ordinary protest. It is a spiritual stand. A cry for justice. A battle to preserve the living veins of a province that has suffered too long under the weight of disaster and neglect.

As the machinery of extraction eyes Antique's hills, a people bound by faith, heritage, and ecological wisdom have declared: Enough. Not here. Not now. Not for the next 50 years.

The mountains may be rich with ore, but the hearts of the Antiqueños are richer still—with courage, clarity, and the will to protect what is sacred. And in that truth lies the soul of their resistance.