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Saturday, May 3, 2025

Tides of Change: Pure Oceans Battles Plastic Pollution in the Philippines’ Verde Island Passage


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Every May, the Philippines turns its gaze seaward to celebrate Ocean Month, honoring the nation’s lifeblood: our oceans. Cradled in the heart of the Coral Triangle, the Philippines is recognized as the global epicenter of marine biodiversity. Yet, beneath the shimmering turquoise waters lies a dire crisis threatening this underwater paradise—plastic pollution.


Nowhere is this paradox more evident than in the Verde Island Passage, the crown jewel of Philippine marine life, stretching between the provinces of Batangas and Mindoro. It is here, in the vibrant, coral-studded waters off Tingloy, Batangas, that a group of determined ocean guardians from Pure Oceans has been waging a seven-year war against the tide of plastic waste.





Paradise in Peril

Barangay Marikaban, a quiet coastal barangay in Tingloy, seems remote—tucked away from the city’s chaos and hum. But the waves don’t care about remoteness. They carry with them a relentless, global burden: a deluge of plastic.


On the shore, volunteers from Pure Oceans and local communities trudge across the sand, dodging driftwood and seaweed to scoop up sachets, soda bottles, bottle caps, plastic toys—even a lone lightsaber and the vacant gaze of dismembered doll heads. These aren’t just discarded items—they are the footprints of a global crisis.


A War Fought in Mesh Sacks

Tak Vergara of Pure Oceans stands before a crowd of over 30 volunteers, including barangay residents and members of the Philippine Coast Guard. In his hand is a red mesh sack. "We’re conducting a closed-loop cleanup," he says. "Each sack will contain a specific category of plastic waste. Once full, we’ll deliver it to appropriate recycling or recovery partners. This isn’t just collection—this is accountability."


The volunteers fan out across the beach, filling their sacks with the flotsam of modern convenience. Single-use sachets dominate the landscape—remnants of a “tingi” economy that serves daily needs but spawns long-lasting pollution. In a few hours, 175 kilos of waste are retrieved. But the beach is far from clean. The tide will bring more.


The Plastic Problem

Plastic, once hailed as a miracle material, has become a global plague. Durable, lightweight, and cheap, it’s used ubiquitously—but discarded just as readily. Designed for moments of convenience, it lingers for centuries. Scientists estimate that plastics take 400 years to decompose, if ever. And in the meantime, they break down into microplastics—tiny, nearly invisible threats that infiltrate food chains, ecosystems, and even our bodies.


In the Philippines alone, a staggering 163 million sachets are used daily, along with 48 million sando bags and 45 million labo bags, according to GAIA. The World Bank estimates that 2.7 million tons of plastic waste are generated annually in the country—20% of it ends up in our oceans.


And these oceans are choking. Whales and sea turtles mistake floating plastic for food. Coral reefs are suffocated by discarded nets. Even the deepest trenches of the sea—the Mariana Trench—have not escaped.


An Epicenter of Life—and Crisis

The Verde Island Passage isn’t just another marine region. It is the global epicenter of shorefish biodiversity. These coral reefs are more than tourist attractions—they are vital ecosystems and life sources for local communities. And yet, they are under siege.


"We can’t keep ignoring the plastic problem, especially here," says Pia Roxas Ocampo, the visionary founder of Pure Oceans. “Coastal cleanups are emergency interventions—not solutions. But they buy us time to protect what’s left.”


Since 2018, Pure Oceans has built partnerships with local governments, schools, NGOs, and corporations to create sustainable waste solutions. And crucially, they have embedded themselves in the community.


Plastic as Profit: A Local Solution

"We’re called the MRF Angels,” says Princess Aldovino, referring to their Materials Recovery Facility. “We buy cleaned plastic sachets and foils at PHP20 per kilo. These are downcycled into ‘pluffing’—plastic stuffing for locally made items like pillows, beanbags, and doorstoppers.”


In a country where sustainability must intersect with survival, this initiative is more than admirable—it’s essential. By monetizing waste, Pure Oceans empowers the community, especially senior citizens, to become stewards of the environment while earning from it.


Inside Tingloy’s modest workshops, trash is transformed. It’s not just recycling—it’s redemption.


Education, Responsibility, Replication

Pure Oceans’ mission extends beyond cleanups. They champion extended producer responsibility, push for corporate accountability, engage in environmental education, and develop localized waste management systems. Every mural painted, every sack collected, and every kilogram processed is a step toward systemic change.


"We’ve spent seven years learning," Pia says. "Now we’re ready to replicate this nationwide. But we can’t do it alone."


A Glimmer of Hope

As the day winds down at Caban Cove—a once pristine beach now blanketed with debris—volunteers continue their painstaking task. The scene is bittersweet. But beneath the plastic, the reef endures. Fish still dart between corals. Life, resilient and determined, persists.


Still, time is running out.


With 200 million metric tons of single-use plastics expected to be produced this year—equivalent to 10 million fully-loaded dump trucks—how many will find their way into the sea? How many beaches like Tingloy will be buried under the weight of our waste?


The answers remain uncertain. But the efforts of Pure Oceans provide a beacon of hope. And in these mesh sacks, in the calloused hands of volunteers, and in the spirit of the islanders, the tide may just be beginning to turn.


This Ocean Month, let’s remember: the sea gives us life. It’s time we return the favor.


Wazzup Pilipinas supports environmental solutions and local heroes like Pure Oceans who are working on the frontlines of the plastic crisis. If you want to get involved or support their initiatives, visit www.pureoceans.org.ph or follow their updates on social media.

A Day in My Life as Wazzup Pilipinas Founder




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They say no two days are ever the same for a storyteller. For me—Ross Flores Del Rosario, the founder of Wazzup Pilipinas—that statement is both a thrill and a truth I wake up to daily.


5:00 AM: Awakening With Purpose


The day begins before sunrise. As the world outside sleeps, I’m already awake—jogging thoughts instead of kilometers. A quick check on social media trends, breaking news, emails from tourism boards, PR firms, and followers fuels the first jolt of adrenaline. I am not just chasing stories—I am living them.


Coffee in hand, I sit by my window in Pasig, watching the light unfold across the skyline. The calm before the storm. It’s not just a drink; it’s a ritual. A moment to align with my mission: to inform, inspire, and ignite action.


7:00 AM: The Digital Pulse


By 7:00 AM, I’ve transformed into a full-blown media machine. Laptop open, tabs galore. From government press releases to independent blogs and citizen reports, I skim, fact-check, and synthesize. The Wazzup Pilipinas platform doesn’t rest on virality—it thrives on veracity.


A trending issue on government accountability? I pen my commentary with facts, urgency, and unflinching honesty. A new eco-tourism destination in need of a spotlight? I draft an angle that highlights both beauty and sustainability.


9:00 AM: Community Connector


My phone buzzes with invites and inquiries—“Will you cover our product launch?” “Can you speak at our youth empowerment summit?” “We’d love to collaborate.”

It’s not just flattery—it’s a responsibility.


I respond to messages from influencers I mentor, environmentalists I work with through Bayanihan Para sa Kalikasan Movement Inc., and political figures who value my opinion. As the newly elected External Vice President of the Green Party of the Philippines, I am also shaping conversations at the intersection of politics, advocacy, and media.


11:00 AM: The Journalist on the Move


This day, I’m off to a media coverage in Manila. My gear is minimal—a DSLR, tripod, and my most powerful tool: credibility. I weave through traffic, thinking of questions that matter. My presence at events is not just symbolic; it’s transformational. People know that when the Wazzup Pilipinas founder is around, stories will not just be told—they’ll be remembered.


2:00 PM: Lunch With a Side of Advocacy


My lunch meetings are rarely personal. Today, it’s with a group of climate scientists seeking media support for their campaign. Between bites of adobo, we brainstorm infographics, story pitches, and influencer engagements. My background in ICT and my UN experience inform my strategy, while my heart—the heart of a Filipino patriot—fuels the passion.


4:00 PM: Back to the Digital Trenches


Back at my home office, I upload content—snappy headlines, punchy captions, heartfelt writeups. Engagement metrics matter, but authenticity trumps algorithms. I moderate comments, reply to followers, and lift up voices too often ignored. This is people-powered media.


6:00 PM: The Advocate’s Hour


Evenings are sacred. Not for rest, but for real work. I co-host an environmental webinar, talk about responsible tourism, and sneak in a quote about truth in journalism. My role has evolved—no longer just a content creator, but a convener of change-makers.


8:00 PM: Family and Reflection


I spend time with my wife and kids, recounting the day’s highs and hurdles. They ground me. Remind me that behind every journalist is a human being who also dreams, bleeds, and hopes. In them, I find the quiet strength to rise again tomorrow.


10:00 PM: Midnight Musings


Before I sleep, I write. Not always for publication. Sometimes, just for healing. Thoughts on democracy, mental health, media ethics, or the future of this nation I love. I believe a true writer never stops thinking, and a real Filipino never stops caring.


Final Thought


Being the founder of Wazzup Pilipinas is not a job—it’s a calling. It’s about being a watchdog, a weaver of narratives, a warrior for truth, and a witness to history.


Every sunrise signals a new chapter. Every post, a battle cry. Every moment, an opportunity to shape not just headlines, but hearts.


This is my day.

This is my life.

This is Wazzup Pilipinas.

Sweden Blocks Mercury-Laden Goree Cream from Pakistan: EcoWaste Coalition Calls for Crackdown in the Philippines


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As Europe shuts its doors on toxic skin whiteners, EcoWaste Coalition demands urgent, united action to stop the illegal trade and protect Filipino consumers.


3 May 2025, Quezon City – A storm is brewing across borders as Sweden steps up to protect its citizens from the toxic threat lurking in a beauty product widely sold online and in underground markets: Goree Beauty Cream with Lycopene. The cream, hailing from Pakistan and often touted as a miracle whitening solution, has again found itself under the harsh glare of international scrutiny—this time, flagged by Sweden and blocked at its borders.




The Swedish government's decisive action, issued under Alert Number SR/01727/25 and published on the European Union’s Safety Gate on May 2, 2025, reveals a disturbing reality: the cosmetic contains mercury, a banned substance in cosmetics under international and regional health regulations. “The product contains mercury. Mercury accumulates in the body and can damage the kidneys, brain, and nervous system. Additionally, it may affect reproduction and the unborn child,” the alert stated in chilling detail.


Sweden's regulatory move mirrors longstanding warnings from the Philippine Food and Drug Administration (FDA), which, as early as 2017, detected mercury in Goree Beauty Cream and its variants. Since then, a flurry of advisories—Nos. 2023-2344, 2023-2391, and 2023-2392—have underscored the product’s unauthorized and hazardous nature. Despite this, the products continue to flood local markets and digital shelves, endangering unsuspecting consumers seeking lighter skin at the cost of their health.


The EcoWaste Coalition, a vigilant environmental health advocacy group, is once again sounding the alarm. Armed with scientific proof from their X-Ray Fluorescence (XRF) chemical screenings, they’ve uncovered mercury concentrations exceeding 20,000 parts per million (ppm) in samples of Goree products—an astonishing figure far beyond the ASEAN Cosmetic Directive’s limit of 1 ppm for mercury as a contaminant.

“This is not just a cosmetic concern—it’s a public health emergency,” declared the EcoWaste Coalition. “These mercury-laced products are a direct violation of the Minamata Convention on Mercury, which bans the manufacture, import, and export of such toxic cosmetics. Yet, unscrupulous traders continue to defy the law.”

The group is pushing for a multi-stakeholder summit, spearheaded by the FDA, to tackle the problem head-on. They’re calling for stricter border control measures, akin to Sweden’s swift rejection of the tainted import. The coalition also urges local government units to roll out random inspections in marketplaces, especially those catering to beauty products, in tandem with FDA field teams.


But the problem is not just offline.

“In today’s digital age, dangerous skin-whitening products like Goree are only a click away,” the Coalition warned, pointing a firm finger at e-commerce giants and social media platforms. “They must act decisively to prevent their platforms from becoming conduits for poison.”

Globally, Goree products have been banned or flagged by health authorities in Brunei, China (Hong Kong), New Zealand, Singapore, the United Kingdom, and the United States, reflecting a growing consensus that these products are too dangerous to remain in circulation.

Still, they persist—enabled by weak enforcement, social media marketing, and the toxic allure of colorism.

“We must break the chain,” the EcoWaste Coalition insisted. “We will not only keep exposing these hazardous products—we will challenge the toxic beauty standards that fuel their demand. We must celebrate the beauty of all skin tones and build a culture that values health over harmful illusions.”

The Coalition’s message is clear: protecting Filipino lives is non-negotiable, and the time for half-measures is over. It’s time for a bold, united front to flush these deadly cosmetics out of the country—before more lives are silently poisoned in pursuit of a dangerously marketed ideal.


Consumers who encounter unauthorized or suspicious beauty products are encouraged to report them to the FDA and to avoid purchasing from unverified sellers.

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