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Friday, April 11, 2025

How Ross Del Rosario Turned a Blog Into a Movement for Truth and Empowerment


Wazzup Pilipinas!?



The Voice of the People, the Pulse of the Nation


In a digital world overflowing with noise and fleeting headlines, one man dares to stand tall — not just as a content creator, but as a crusader of truth. Ross Flores Del Rosario is not merely the founder of Wazzup Pilipinas, one of the Philippines’ most influential online news portals, but also the visionary behind the transformative Umalohokan Workshops, shaping a new breed of media storytellers with purpose and integrity.


The Birth of a Dream

Like many Filipinos, Ross began with a modest dream. At a time when social media was still in its infancy and traditional media held a monopoly on the narrative, he envisioned a platform where unheard Filipino stories could find their spotlight.


"Back then, if you didn’t have a name or connection, your story would be silenced," Ross recalled in a candid interview. "I wanted to create a space where ordinary Filipinos could finally be heard."


And so, with heart, grit, and vision, Wazzup Pilipinas was born — a blog that grew into a digital movement, now one of the most powerful and credible platforms in Philippine online journalism.


Wazzup Pilipinas: Championing the People's Stories

What sets Wazzup Pilipinas apart from other news outlets is its undying commitment to stories that matter to the masses — tales that often slip through the cracks of mainstream media. Whether it’s the viral rise of “Aling Nena’s Bibingka” on TikTok or the quiet heroism of community pantry organizers during the pandemic, Ross makes sure these stories shine.


During the peak of the COVID-19 crisis, while fear and uncertainty gripped the nation, Wazzup Pilipinas showcased the humanity of Filipinos — highlighting community efforts like Ana Patricia Non’s Maginhawa Street pantry that sparked a nationwide movement of hope.


"We don’t just report. We remind people that there’s always hope, even in the darkest hours," Ross declared.


Umalohokan Workshops: Forging the Future of Communication

Ross’s advocacy didn’t stop at journalism. Understanding the power of education and the importance of responsible media practice, he established the Umalohokan Workshops — named after the ancient Filipino town criers who once carried vital messages to the community.


In today's world, Ross believes the role of a modern umalohokan is more vital than ever.


"Social media isn't just for selfies and trends. It's a powerful tool for change," he emphasized during a graduation ceremony for the workshop participants.


Through these workshops, he trains young communicators to rise above misinformation and disinformation — urging them to wield truth like a weapon in an era dominated by fake news.


The Relentless War Against Fake News

In every election, every national crisis, every viral scandal — Ross and his Wazzup Pilipinas team rise to the occasion, providing a fortress of facts in the battleground of falsehoods.


"Social media has become the battlefield of truth," Ross warned. "And we must choose to be on the side of honesty, no matter how unpopular it is."


From the tensions in the West Philippine Sea to controversies surrounding massive infrastructure projects like "Build Better More," Wazzup Pilipinas continues to deliver fearless, facts-first journalism.


From Headlines to Humanitarian Work

But Ross doesn’t stop at storytelling. In times of disaster, he leads by example — on the ground, helping victims, mobilizing support, and connecting hearts.


During Typhoon Ulysses in 2020 and the Taal Volcano eruption, Wazzup Pilipinas was instrumental in organizing aid and raising awareness. Beyond being reporters, Ross and his team became lifelines.


"It’s our job to inform — but it’s our duty as Filipinos to help," he said, voice firm with resolve.


Rising to the Challenges of the Digital Era

As technology evolves, so does Ross. He now delves into the world of artificial intelligence and digital transformation, determined to keep the Filipino at the forefront of innovation.


"We can't afford to be left behind. We must be part of the global conversation," Ross asserts.


In his workshops, he teaches students how apps like Grab and Foodpanda reflect the changing Filipino lifestyle — and how technology, if used right, can be a tool for empowerment and progress.


The Indomitable Filipino Spirit

For Ross, the strength of the Filipino lies not in wealth or fame, but in resilience — the unwavering determination to thrive despite the odds.


"Just look at the stories that go viral — vendors turning into social media stars, students walking miles just to attend school. That’s the Filipino spirit," he shared with pride.


Because of this, Wazzup Pilipinas has a special section dedicated to inspirational stories — celebrating the unsung heroes of everyday life.


The Future of Filipino Media

As the media landscape shifts rapidly, Ross remains hopeful and grounded.


"There will always be challenges, but also opportunities," he said. "What matters most is staying true to the mission — to give voice to the voiceless, and truth to the misinformed."


In an age where media is often accused of losing its soul, Ross Flores Del Rosario remains a steadfast beacon — not just reporting on change, but becoming the very force that drives it.


Through every Wazzup Pilipinas headline, through every student molded in the Umalohokan Workshops, Ross proves that journalism is not just a career. It’s a calling. A duty. A fire that burns for truth, justice, and hope.


And as the Philippines continues to find its place on the global stage, Ross Flores Del Rosario stands as one of its modern-day heroes — guiding us toward a future lit by the light of genuine Filipino storytelling.


Wazzup Pilipinas — where stories rise, truth lives, and the Filipino voice echoes louder than ever.

Casting a Green Vote: Youth Advocates Rally for Climate Action and Electoral Integrity Ahead of Earth Day 2025


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As the climate crisis continues to intensify, a bold and unwavering voice rises once more from the youth sector. On April 11, 2025, the Youth Advocates for Climate Action Philippines (YACAP) will gather students, activists, and concerned citizens for a powerful Earth Month event titled "Casting a Green Vote: Environmental Forum for the Midterm Election" — a call for urgent climate justice through meaningful political engagement.

Hosted at Room 411 of the Student Union Building, University of the Philippines Diliman from 1:00 PM to 4:30 PM, the forum sets the stage not just for dialogue, but for direct democratic action, as it aims to empower voters — especially the youth — to critically assess and support candidates championing environmental and climate-responsive platforms.

But the day doesn’t end there. At 4:30 PM, the forum will spill into the streets with a youth-led climate strike outside Vinzon’s Hall, reigniting the Fridays for Future energy that once swept the globe. This isn’t just a demonstration — it’s a declaration that the youth are not only the voice of the future but the conscience of the present.


A Forum with Purpose

YACAP, a nationwide alliance born in 2019, has never been content with lip service. This Earth Month, they are once again proving that advocacy must be grounded in action. The forum’s agenda includes:

Voters’ Education: A crucial component to inform and equip participants with the tools to vote smart, green, and informed.

The Youth Climate Agenda Presentation: A manifesto curated by the alliance's organization signatories — detailing climate demands and sustainable policy recommendations.


Voices from the Frontlines: Reactors from marginalized and most climate-vulnerable communities will share testimonies, including representatives from:

Bayan Muna Bagong Silang Navotas Chapter

PAMALAKAYA Navotas (National Federation of Small Fisherfolk Organizations)

PISTON (Public Transport Alliance)

Jonila Castro, a staunch environmental defender from Kalikasan People’s Network for the Environment


These voices bring an urgent realism to the discourse — a poignant reminder that climate change isn’t just a statistic. It's a lived reality in the slums, fishing communities, and jeepney terminals of the Philippines.


Political Endorsements with Principles

One of the most awaited parts of the program is YACAP’s official endorsement of candidates and party-list groups aligned with their environmental and climate agenda. This bold move not only reinforces their commitment to electoral participation but also sends a clear message: climate action must be political, and politics must be climate-responsive.

In a time when greenwashing is rampant, YACAP stands firm — advocacy must have accountability.


More Than a Movement

Media coverage is encouraged, with photo opportunities available throughout the event. But beyond media presence, YACAP is calling on individuals and organizations to deepen their involvement. Their invitation is clear: join the alliance, amplify the cause. Interested parties can sign up for orientations via yacap.org/join-us/#orgs.

As the country approaches its midterm elections, Casting a Green Vote is more than a forum — it’s a roadmap. It challenges all of us, especially the youth, to make decisions that will define not just the next few years, but the future of generations.

In the face of escalating climate disasters, the youth are not backing down. They are mobilizing, organizing, and yes — voting.

Because this Earth Day, it’s not just about planting trees or picking up trash.

It’s about planting the seeds of leadership and picking the candidates who will fight for our planet.



By Ross Flores Del Rosario, Wazzup Pilipinas Founder

Ross Flores Del Rosario is the founder of Wazzup Pilipinas, a passionate advocate for sustainable development, youth empowerment, and government transparency. As a former United Nations ICT Officer and current External Vice President of the Green Party of the Philippines, he continues to champion causes that resonate with the heart of the Filipino people.

A Taste of Bicolandia's Pride: Pili Finos Polvoron with Pili Nuts – Power in Every Bite


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In a land abundant with rich culinary treasures, one delicacy dares to rise above the rest—Pili Finos’ Polvoron with Pili Nuts, a luxurious treat forged from the heart of Bicolandia, where heritage meets innovation in every crumbly, melt-in-your-mouth bite.

Packaged in a modest 170-gram box containing ten rectangular bite-sized portions, this indulgent Filipino shortbread promises more than just sweetness—it delivers a story of culture, craftsmanship, and care. Proudly emblazoned on the front is the mark of purity: “All Natural – No Preservatives Added,” a bold testament to the brand’s unwavering commitment to health-conscious, clean-label snacking.





Nature's Nutty Gem – The Pili Nut

What sets Pili Finos apart is its masterful use of the pili nut—a regional superfood native to the volcanic soils of Bicol. Coveted for its delicate crunch and buttery flavor, the pili nut is the unsung hero of the Filipino pantry. Here, it is blended seamlessly with flour, milk, sugar, and butter to form a polvoron that isn't just a dessert—it’s a sensory experience.

One glance at the back of the packaging reveals the meticulously listed Nutrition Facts, revealing not only its taste appeal but also its balanced nutrition. Each 17-gram piece contains:

85 calories

4 grams of fat (3g saturated, 1g unsaturated)

3 grams of sugar

1 gram of protein

Plus traces of essential minerals like Calcium (31mg), Iron (0.6mg), Potassium (61mg), and Zinc (0.4mg)

It’s a guilt-free indulgence packed with nourishment—perfect for a quick pick-me-up or an elegant pasalubong (homecoming gift) to loved ones.


No Gimmicks. Just Goodness.

Free from preservatives and made with 98% eco-friendly packaging, Pili Finos dares to be different. Their advocacy for sustainability is etched into every fiber of their product—from the use of natural ingredients to the packaging that implores consumers to “Dispose Properly” in the name of reducing pollution.

The brand's signature message, “Power in every bite,” is more than a slogan—it’s a promise. It invites you to experience the nostalgia of traditional Filipino sweets, infused with the nutrient-dense power of pili nuts. It's Bicolandia’s tribute to Filipino ingenuity, wrapped in recyclable material, and delivered with a warm, inviting aesthetic.


More Than Just a Snack

This is not just about polvoron. This is about honoring a region, uplifting farmers, and bringing world-class Filipino flavor to your doorstep. The Pili Finos Polvoron with Pili Nuts doesn’t merely satisfy a craving—it tells a tale, one bite at a time.

With an expiry date that stretches to July 31, 2025, this delicacy is made to last—but trust us, it won’t. You’ll be reaching for the next piece before the first one’s even gone.

So, whether you're savoring it after a hearty meal, sharing it with friends over coffee, or gifting it to a balikbayan longing for a taste of home—Pili Finos Polvoron with Pili Nuts is more than a treat. It’s a celebration of Filipino excellence.

Taste Bicolandia. Taste the legacy. Taste the power.

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
 
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