From Bin It Right to #SMWasteFreeFuture: How SM Supermalls is Leading the Charge Against Landfill Waste

Wazzup Pilipinas!?

Waste is an unavoidable part of daily life, but what if it didn’t have to be? What if the concept of "waste" could be transformed into something useful, reducing the burden on landfills while promoting a more sustainable way of living?

Enter #SMWasteFreeFuture, SM Supermalls’ groundbreaking initiative that aims to reduce waste generation, improve waste segregation, and maximize waste diversion—helping to create a cleaner, greener world for future generations.

Rethinking Waste: The Landfill Dilemma

The traditional mindset of "out of sight, out of mind" no longer works when it comes to waste management. Landfills are not just unsightly; they pose serious environmental and health risks. Decaying food waste releases massive amounts of methane, a potent greenhouse gas that accelerates climate change. Meanwhile, plastics and other non-biodegradable materials contribute to soil and water pollution.

That’s why SM Supermalls is taking bold steps to reduce landfill dependency, focusing on three major waste categories: Recyclable, Disposable, and Compostable (RDC) waste. Through innovative partnerships, cutting-edge recycling programs, and customer engagement initiatives, SM is proving that sustainable waste management is not just possible—it’s already happening.

Turning Trash into Treasure: SM’s Recycling Revolution

At the heart of SM’s recycling efforts is its "Trash to Cash" recycling market, which has been running successfully for years. This program encourages communities to bring in recyclables such as plastic, paper, metal, and glass in exchange for cash. The impact? Over 1 million kilograms of recyclables collected annually, helping to reduce pollution while supporting the circular economy.

In addition, SM’s bulk paper recycling program has already processed 130,250 kilograms of non-essential documents, keeping thousands of trees from being cut down for paper production. Through a partnership with Trust International Paper Corporation, SM ensures that recyclable materials are properly processed instead of ending up in landfills.

Waste-to-Fuel: A Game-Changer in Sustainability

Not all waste is recyclable, but that doesn’t mean it’s useless. SM Prime has partnered with GUUN, a Japanese environmental solutions company, to establish SM GUUN Environmental Company, Inc. (SGECI)—a cutting-edge facility that transforms non-recyclable waste into fluff fuel.

Fluff fuel is an alternative energy source made from single-use plastics, non-recyclable paper, and used textiles. Instead of being dumped in landfills, these materials are processed and used by cement companies like APO Cement, Holcim, and Taiheiyo Cement as an eco-friendly fuel alternative.

Real-World Impact:

✅ 6,000 metric tons of non-recyclable waste converted into fuel in 2024

✅ 12,000 households’ worth of annual waste diverted from landfills

✅ A daily waste processing capacity of 50-70 tons at the SM GUUN facility in Cebu

Even the Department of Environment and Natural Resources (DENR) has taken notice. During a recent visit to the facility in Consolacion, Cebu, DENR officials praised SM GUUN’s efforts, recognizing its vital role in reducing carbon footprints and managing solid waste efficiently.

Composting for a Greener Tomorrow

Food waste is another major contributor to landfills, but SM is tackling this problem head-on. The company is currently piloting an advanced composting system inspired by Singapore’s hawker centers, which can convert food waste into usable soil in just 48 hours.

By achieving a 70% reduction in food waste volume, this initiative is helping to create new soil for gardens, parks, and urban green spaces, supporting biodiversity and sustainable landscaping.

Engaging Communities for a Waste-Free Future

SM doesn’t just focus on internal waste management—it actively involves the public. Through initiatives such as:

Plastic Waste Collection Drives

E-Waste Recycling Programs

Estero and Coastal Cleanups

SM encourages everyone to be part of the solution. These efforts also align with national laws like RA 9003 (Ecological Solid Waste Management Act) and RA 11898 (Extended Producer Responsibility Act), reinforcing SM’s commitment to responsible waste management.

A Call to Action: The Journey to #SMWasteFreeFuture

Achieving a waste-free future requires collective effort—from individuals properly segregating waste to businesses innovating waste solutions. SM Supermalls is showing that this vision is not just a dream, but an achievable goal.

By Binning It Right, Recycling More, and Reducing Landfill Waste, we can all play a part in creating a cleaner, more sustainable Philippines.

Want to be part of the solution? Learn more about SM’s environmental initiatives at https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid-waste-management.

Together, let’s turn waste into opportunity and build a better, waste-free future!

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Aura

Wazzup Pilipinas!?

A Global Sensation Arrives in Manila

Manila’s vibrant food scene is about to reach new heights as Burger & Lobster, the world-renowned dining sensation, makes its highly anticipated Philippine debut at SM Aura, the #HomeOfFirsts. Known for its wild-caught lobsters and prime-cut burgers, this London-born culinary institution is set to redefine casual dining in the country, bringing a premium experience to Filipino food lovers.

Founded on a simple yet powerful concept—perfecting two ingredients to absolute culinary mastery—Burger & Lobster has won over diners across the globe, from New York to Dubai, Singapore, and now, Manila. Their philosophy is straightforward: burgers so good, you’ll rethink your life choices; lobsters so fresh, they transport you straight to the ocean. It’s time for Manila to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience

Burger & Lobster isn’t just another restaurant—it’s a destination. With its modern yet welcoming ambiance, obsession with top-quality ingredients, and a menu crafted with expertise and simplicity, it offers an elevated but laid-back dining experience that Manila’s trend-conscious foodies will crave. Whether you’re a young professional, a seasoned gourmand, or simply a lover of indulgence, this is the kind of place you’ll want to visit over and over again.

Located at SM Aura, Burger & Lobster promises more than just a meal—it’s an adventure in flavor. Whether you’re satisfying a long-time craving, treating yourself to an indulgent feast, or discovering your next go-to spot, every bite is designed to be a sensory explosion of rich, bold flavors. Because let’s face it—life’s too short for boring bites.

Signature Dishes That Will Leave You Hooked

At Burger & Lobster, every dish is an obsession-worthy masterpiece, carefully crafted with premium ingredients and uncompromising quality. Get ready to fall in love with:

The Burger – A 100% prime beef patty, grilled to perfection and served in a buttery brioche bun, elevated with their signature secret sauce.

The Lobster – A whole, wild-caught Canadian lobster, prepared grilled or steamed, served with clarified butter or lemon garlic sauce for an unbeatable seafood experience.

The Lobster Roll – Succulent lobster meat, tossed with Japanese mayo, nestled in a toasted brioche roll, delivering the perfect balance of sweetness and umami.

Every plate is crafted to perfection, ensuring an experience that is both luxurious and unforgettable. This is why Burger & Lobster has become a global favorite—and why you’re about to get hooked.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is here to deliver. One thing is certain: once you take your first bite, there’s no going back.

So get dressed, grab your appetite, and dive into the experience. It’s time to #SERVE and be #OfficiallyObsessed.

📍 Visit Burger & Lobster at SM Aura, Ground Floor today!

For the latest updates, sneak peeks, and exclusive content, follow @burgerandlobsterph on Instagram. Stay tuned for more first-to-market brands and groundbreaking dining experiences at www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls: The #HomeOfFirsts

At SM Supermalls, we pride ourselves on being the #HomeOfFirsts—bringing you first-to-market brands, groundbreaking experiences, and one-of-a-kind dining destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and delivering meaningful experiences that make every visit unforgettable. There’s always something new and exciting waiting for you at SM.

Don’t miss out on the obsession—Burger & Lobster is here, and it’s time to indulge.

SM Supermalls’ ‘Trash to Cash’ Initiative: Building a Waste-Free Future, One Kilo at a Time

Wazzup Pilipinas!?

Over 12 Million Kilos of Recyclables Collected in 2024

Every first Friday and Saturday of the month, SM Supermalls transforms into a thriving sustainability hub through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This groundbreaking initiative is part of SM Supermalls’ Waste-Free Future campaign, a long-standing program that has been empowering communities since 2007 by promoting waste segregation, recycling, and environmental responsibility while also offering financial incentives.

Now held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to actively participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, the initiative plays a vital role in strengthening the circular economy, aligning with SM Supermalls’ deep-rooted commitment to environmental stewardship and responsible business practices.

Encouraging Sustainable Habits with Tangible Impact

The impact of TTC has been nothing short of remarkable. In 2024 alone, the initiative successfully collected over 12 million kilograms of recyclables, generating a total of ₱28 million in earnings for participants. This is equivalent to saving 204,000 trees if all recyclable waste collected were paper or reducing 18,000 tons of carbon emissions if all recyclable waste were plastic.

But more than just a recycling initiative, TTC is a movement—one that enables individuals, organizations, and businesses to turn sustainability into an opportunity. By making environmental responsibility rewarding, SM Supermalls has transformed the way communities view waste management, proving that small, consistent efforts can create a lasting impact.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding,”

— SM Supermalls President Steven Tan

A Community United for a Greener Tomorrow

From students and teachers weighing recyclables at SM Cares’ TTC events to employees and tenant partners bringing bags of recyclable waste, everyone plays a part in this sustainability drive.

The initiative has inspired countless individuals to embrace waste segregation, responsible disposal, and recycling as everyday habits. As a result, TTC does more than just divert waste from landfills—it fosters an environmental mindset that can be passed down to future generations.

A Call to Action: Be Part of the Change

As climate challenges continue to intensify, programs like Trash to Cash prove that small, collective actions lead to significant environmental impact. By joining TTC, individuals contribute to the fight against waste pollution, support the circular economy, and take meaningful steps toward a sustainable future.

How to Participate in Trash to Cash

Participating in TTC is simple and convenient, with designated drop-off points across all participating SM malls nationwide. Here’s how you can take part:

✅ Segregate your recyclable waste (e.g., paper, plastic bottles, and other recyclable materials).

✅ Bring them to any participating SM mall during the first Friday and Saturday of the month.

✅ Exchange your recyclables for cash incentives.

For more details on TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, visit the official SM Supermalls website or follow @SMCaresOfficial on social media.

Let’s work together for a waste-free future—one kilo at a time!