SM Prime Champions Sustainability with Water for Tomorrow Campaign

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Access to clean and potable water remains one of the most critical global challenges, as rapid urbanization and population growth continue to strain freshwater resources. According to UN-Water, effective water management is essential not only for sustaining society but also for protecting the environment.

SM Prime Holdings, Inc. (SM Prime), one of Southeast Asia’s leading integrated property developers, has long been at the forefront of sustainability. Since the early 1990s, SM Prime has prioritized water conservation and management, well before the global conversation recognized the impact of climate change on water resources.

Through its Water for Tomorrow campaign, SM Prime actively champions water stewardship, integrating climate resilience into its developments. This initiative ensures the responsible use of water while securing a sustainable future for the communities it serves.

Building a Sustainable Future Through Water Conservation

Sustainability is embedded in SM Prime’s building operations, with significant investments in water-saving technologies and infrastructure. These innovations reduce freshwater consumption and ease the demand on municipal water supplies.

In 2023, SM Prime reported a total water consumption of 7.2 million cubic meters, with an impressive 61% of that water recycled. Across SM Supermalls, more than 1 billion gallons of recycled water were utilized for mall operations. This includes using recycled water for cleaning, landscaping, and air-conditioning cooling towers. Low-flow fixtures and efficient plumbing systems further regulate water consumption.

Beyond its malls, SM Prime has expanded these practices across its properties:

SM Offices’ E-Com Centers at the Mall of Asia (MOA) Complex operate sewage treatment plants that recycle greywater.

SM Development Corporation’s (SMDC) Sea and Shore Residences contribute to sustainability by donating treated wastewater to maintain the greenery of the MOA Complex.

SM Hotels and Convention Corporation has implemented water conservation strategies at Pico Sands Hotel, reducing freshwater consumption by 36%, achieving 52% water reuse, and ensuring 41% water conservation at Pico de Loro Beach and Country Club.

At Hamilo Coast, a luxury and leisure estate in Nasugbu, Batangas, SM Prime has operated a water desalination plant since 2010, providing a sustainable water source for residences, hotels, staff housing, and offices.

Protecting Water Resources for a Sustainable Tomorrow

SM Prime strongly supports the UN-Water World Water Day 2025, which highlights Glacier Preservation. Glaciers play a crucial role in the global water cycle, storing 69% of the world’s freshwater. However, rapid glacial melting, shifting rainfall patterns, and rising sea levels are threatening global water security.

Recognizing this challenge, SM Prime continues to integrate water-efficient systems into its developments. These efforts not only reduce environmental impact but also foster awareness and encourage responsible water use among tenants, employees, and mallgoers.

A prime example is SM City Baguio’s Rainwater Treatment Facility (RTF), launched in 2023. This facility has already treated 17,000 cubic meters of rainwater into potable water, significantly reducing the mall’s reliance on traditional freshwater sources.

Commitment to a Sustainable Future

The Water for Tomorrow program is a key pillar of SM Prime’s broader sustainability strategy, aligning with its Net Zero by 2040 and Waste-Free Future initiatives.

“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said Hans T. Sy, SM Prime Executive Committee Chairman.

“Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction, and water security for future generations.”

SM Prime’s Sustainable Water Initiatives in Action

SM City Baguio’s Rainwater Treatment Facility ensures water quality through a six-step purification process, providing clean water to the community. This initiative was recognized at the 2024 Asia Pacific Tambuli Awards.

Three E-Com Center at the MOA Complex efficiently operates its sewage treatment plant, treating wastewater to ensure safe environmental discharge.

Pico Sands Hotel promotes water conservation through a towel and linen reuse program, encouraging guests to participate in sustainability efforts.

Hamilo Coast’s desalination plant continues to provide a sustainable water source to its growing community.

SMDC’s Sea and Shore Residences contribute to urban greening by repurposing treated wastewater for landscaping.

Through these pioneering initiatives, SM Prime continues to set the benchmark for sustainability, ensuring that water remains available for tomorrow’s generations.

SM Supermalls Honors Filipino Entrepreneurs with MSME Champions' Wall

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Celebrating the Strength and Success of Over 17,000 Businesses

In a grand tribute to the unwavering spirit of Filipino entrepreneurs, SM Supermalls unveiled the MSME Champions' Wall, a striking visual homage to the resilience, dedication, and excellence of the country’s 17,000+ thriving micro, small, and medium enterprises (MSMEs). The unveiling, held at SM Mall of Asia (MOA), brought together distinguished guests, business leaders, and government representatives to recognize the 2024 Presidential Awardees for MSMEs, whose remarkable contributions continue to shape the nation’s business landscape.

A Symbol of Resilience and Innovation

More than just an artistic installation, the MSME Champions' Wall serves as a powerful symbol of perseverance and ingenuity, reflecting the inspiring journeys of Filipino entrepreneurs who have overcome challenges to achieve success. Designed to blend creativity and storytelling, the wall showcases diverse industries and unique business stories, shining a light on the impact of MSMEs across the country.

During the momentous event, industry leaders and MSME advocates stood in admiration as the wall became a beacon of inspiration for budding entrepreneurs. Among those present were SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz.

Recognizing the 2024 Presidential Awardees for MSMEs

A major highlight of the celebration was the recognition of the 2024 Presidential Awardees for MSMEs, a distinguished group of individuals and businesses that have demonstrated exceptional innovation, outstanding business performance, and significant community impact.

Among the esteemed awardees were:

Malagos Chocolate (Medium Enterprise Champion) – Renowned for its internationally acclaimed, Philippine-grown cacao, Malagos Chocolate exemplifies world-class quality and sustainability in the local chocolate industry.

Kawayan Collective (Small Enterprise Champion) – A trailblazer in sustainable construction, promoting the use of engineered bamboo to provide durable and eco-friendly building materials.

Hey Success PH – Recognized for its commitment to innovative business solutions and customer engagement.

Ai-She Footwear Fashion – A small enterprise finalist known for crafting high-quality, locally sourced espadrilles while empowering Persons with Disabilities (PWD) artisans.

Nelly Coffee and Tablea – A proud purveyor of authentic Philippine coffee and tablea, preserving traditional methods while fostering community growth.

Tropical Palm Herb Manufacturing – A leader in the herbal products industry, bringing natural wellness solutions to the Filipino market.

Jojie’s Bakeshop – A household name in local baking, delighting communities with freshly baked goods and time-honored recipes.

In his opening remarks, Jonjon San Agustin highlighted SM Supermalls’ dedication to supporting MSMEs:

“This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

Each awardee shared their entrepreneurial journey, emphasizing how MSMEs contribute to job creation, industry growth, and national development—making them vital pillars of the economy.

SM Supermalls: A Strong Ally for MSME Growth

As a staunch advocate for MSMEs, SM Supermalls continues to empower Filipino entrepreneurs through initiatives like the SM for MSMEs Program. This program provides local businesses with:

✔️ Greater market opportunities to expand their reach

✔️ Business development support to enhance operations

✔️ Nationwide visibility through SM’s extensive network

With over 80 malls across the Philippines, SM Supermalls remains committed to being a true partner in MSME success. The MSME Champions' Wall at SM MOA stands tall—not just as an art installation but as a powerful reminder of the resilience, passion, and excellence of Filipino entrepreneurs.

Join the SM for MSMEs Program

Are you an MSME looking to scale your business? SM Supermalls welcomes you to be part of its growing marketplace!

✅ Visit msme.smsupermalls.com for program details

✅ Download your MSME application at www.smsupermalls.com/sm-for-msmes/

✅ Email customercare@smsupermalls.com with your business details and preferred location

Don't miss this opportunity to grow your business with SM Supermalls today!

A Slice of Italy’s Best: Rossopomodoro Makes Its Asian Debut at SM Mall of Asia

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The irresistible aroma of freshly baked dough, the tangy richness of slow-simmered tomato sauce, and the creamy indulgence of milky mozzarella—these are the hallmarks of an authentic Neapolitan pizza. Now, Filipinos can experience this world-renowned taste as Rossopomodoro, Italy’s largest pizza chain, makes its highly anticipated debut in Asia at SM Mall of Asia.

Bringing the Heart of Naples to the Philippines

As the Home of Firsts, SM Supermalls has long been at the forefront of introducing global dining concepts to Filipino food lovers. With Rossopomodoro’s arrival, the iconic flavors of Naples are now within reach, delivering an unparalleled Italian dining experience through time-honored traditions, fresh ingredients, and masterfully crafted wood-fired pizzas.

A grand pizza-cutting ceremony marked the launch of Rossopomodoro’s first Asian branch, celebrating Italian culinary heritage with a lively gathering of food enthusiasts, special guests, and VIPs. The event featured an immersive hands-on experience, where guests had the rare opportunity to knead traditional Neapolitan dough under the guidance of skilled Italian pizzaiolos. This dedication to authenticity is what has made Rossopomodoro a household name in Italy and beyond.

A Taste of True Italian Excellence

The celebration was a feast for the senses, featuring free-flowing drinks, live DJ music, and a showcase of Rossopomodoro’s signature dishes. The Pizza Verace, topped with sweet San Marzano tomatoes and creamy mozzarella di bufala, captured the soul of traditional Neapolitan pizza. Meanwhile, the Pizza Reginella delighted with its fresh basil and extra virgin olive oil, bringing a balance of bold and delicate flavors.

For pasta lovers, the Linguine Gamberi e Limone provided a refreshing twist, featuring succulent shrimp tossed in citrus-infused olive oil for a zesty, aromatic dish. Every bite transported diners straight to the streets of Naples, where culinary tradition meets passion and craftsmanship.

Elevating the Filipino Dining Scene

With Rossopomodoro joining the growing roster of global dining brands at SM, the mall continues to cement its reputation as the country’s premier destination for first-in-market culinary experiences. From New York’s finest burgers to Japan’s most sought-after ramen, SM Supermalls remains dedicated to bringing the world’s best flavors closer to Filipino diners.

And with even more international brands arriving soon, the best of global cuisine isn’t just a dream—it’s already here, waiting to be savored.

Visit Rossopomodoro Today

Be among the first to experience the authentic taste of Naples! Visit Rossopomodoro at Level 1, North Entertainment Mall, SM Mall of Asia, and indulge in world-class Italian flavors.

For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls: The Home of Firsts

At SM Supermalls, we take pride in being the Home of Firsts—introducing groundbreaking experiences, first-to-market brands, and world-class dining destinations. From retail exclusives to community-driven initiatives, we redefine what it means to have it all. With sustainability, innovation, and customer experience at our core, we continue to shape the future of shopping and dining in the Philippines.

There’s always something new to discover at SM—where the best of the world meets the best of home.